Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Affiliations
Certification
Timeline
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Sri V. Varada

Austin

Summary

Proven Architect of Growth & Innovation: Architected and scaled high-growth SaaS sales organizations, delivering over $4 billion in total contract value and pioneering new markets during a decade-long tenure at Google Cloud. Elite Deal Closer: Expert in C-level negotiations with a proven track record of closing 15+ deals exceeding $50M and 3 landmark deals over $200M. Consistent High Performance: Recognized for surpassing ambitious sales quotas for 8 consecutive years, demonstrating relentless execution and leadership. Strategic Team Builder: Successfully built sales organizations from the ground up, developing playbooks that graduate teams from commercial/SMB focus to enterprise-level execution.

Overview

15
15
years of professional experience
1
1
Certification

Work History

Head of New Acquisition Sales, North America (Mid-Market)

Google
01.2024 - Current
  • Lead a national sales organization focused on acquiring new enterprise logos and penetrating greenfield markets through data-driven GTM strategies.
  • Design and execute strategic plans to displace competitors and establish Google Cloud as the premier solution for traditional enterprise companies.
  • Drive cross-functional alignment with executive leadership, product, and marketing to ensure cohesive execution and accelerate growth.
  • A decade of progressive leadership marked by 4 promotions, culminating in orchestrating over $4B in total cloud sales through strategic leadership across pre-sales, direct sales, and sales operations.

Head of Mid-Market Sales (US West) & Sales Engineering (North America)

Google
01.2023 - 01.2024
  • Architected and built a new Mid-Market sales organization from the ground up, establishing territory plans, hiring profiles, operational metrics, and a culture of accountability.
  • Exceeded team sales targets by 110%, delivering $350M in new revenue under contract within the first year.
  • Developed the sales playbook to scale the team's focus from commercial accounts to successfully penetrating the enterprise segment.
  • Achieved an 80% quota attainment rate across a team of new hires, with 3 top performers exceeding 180%.

Head of Sales Engineering, Central US

Google
12.2017 - 01.2023
  • Directed a high-performing pre-sales engineering team that was instrumental in securing over $2 billion in new enterprise agreements.
  • Pioneered and structured the first-ever blockchain deal for Google Cloud, establishing a new enterprise market segment for the company.
  • Drove exceptional, year-over-year revenue growth and quota attainment: 102% (2018), 170% (2019), 230% (2020), and 360% (2021).
  • Provided technical and strategic oversight on the largest regional deals, shaping solutions for complex customer challenges and ensuring technical wins.

Cloud Sales Engineer

Google
08.2016 - 12.2017
  • Served as one of the first 50 Sales Engineers for Google Cloud and the first globally for the Mid-Market segment, helping define the foundational technical sales motion.
  • Authored the Google Cloud Data Engineering Certification, establishing a key industry benchmark.

Sales Operations & Strategy Analyst

Google
06.2015 - 08.2016
  • Managed global operations for the SMB business unit, supporting over $4 billion in annual revenue.
  • Developed analytical models to inform data-driven sales strategy, territory alignment, and resource allocation.

Senior Associate, Advanced Analytics

Deloitte
01.2013 - 01.2015
  • Designed and implemented a predictive analytics system to detect fraudulent claims during the Lehman Brothers bankruptcy proceedings.
  • Utilized AI/ML models to identify supply chain fraud for a Fortune 500 mining company.

Commodity Trading & Quantitative Analyst

CITGO Petroleum
01.2011 - 01.2013
  • Conducted financial and operational analysis for commodity trading, developing models to inform trading decisions and risk management.

Education

Master of Science - Finance

University of Houston, C.T. Bauer College of Business

Bachelor of Technology - Computer Science

Jawaharlal Nehru Technological University

Skills

  • Enterprise Sales & GTM Strategy
  • C-Level Relationship Management
  • Sales Team Scaling & Development
  • Building High-Performance Teams
  • Pre-Sales Engineering & Technical Acumen
  • New Market Penetration
  • Complex Deal Negotiation
  • Data-Driven Sales Operations
  • Cloud Computing (GCP) & SaaS Economics

Websites

Accomplishments

  • https://cloud.google.com/blog/topics/public-datasets/working-with-hedera-hashgraph-to-support-the-next-generation-of-distributed-ledger-technology
  • https://o9solutions.com/articles/o9-and-googles-ai-ml-solution/
  • https://wellsky.com/wellsky-partners-with-google-cloud-to-accelerate-data-driven-innovation-integrate-cutting-edge-ai-technology-into-solutions/
  • https://blog.google/products/google-cloud/sphere-wizard-of-oz/

Affiliations

Board Member | Serving on the board of two venture-backed AI startups, providing strategic guidance on go-to-market strategy, product development, and scaling operations.

Certification

  • Google Cloud Certified Data Engineer
  • Google Cloud Digital Leader
  • R Programming

Timeline

Head of New Acquisition Sales, North America (Mid-Market)

Google
01.2024 - Current

Head of Mid-Market Sales (US West) & Sales Engineering (North America)

Google
01.2023 - 01.2024

Head of Sales Engineering, Central US

Google
12.2017 - 01.2023

Cloud Sales Engineer

Google
08.2016 - 12.2017

Sales Operations & Strategy Analyst

Google
06.2015 - 08.2016

Senior Associate, Advanced Analytics

Deloitte
01.2013 - 01.2015

Commodity Trading & Quantitative Analyst

CITGO Petroleum
01.2011 - 01.2013

Bachelor of Technology - Computer Science

Jawaharlal Nehru Technological University

Master of Science - Finance

University of Houston, C.T. Bauer College of Business

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