Srikanth Gogineni
Plano,TX
Summary
Dynamic Sales Director with a proven track record at S&R IT, driving revenue growth through strategic partnerships and innovative advertising solutions. Expert in B2B strategy and people management, I excel in optimizing performance metrics and enhancing client relationships, consistently achieving ambitious business objectives.
Overview
15
15
years of professional experience
3
3
Certifications
Work History
Sales Director
S&R IT
Dallas, Texas
05.2025 - Current
- Implemented targeted, customer-centric initiatives that drive revenue growth by leveraging appropriate resources, consumer insights, competitive research and partnering with key stakeholders.
- Managing P&L with strong focus on Revenue Growth, Rate Attainment and Air Time optimization.
- Forecasts business growth / decline, Develop strategies to address changing business environments and sets organizational / individual goals accordingly.
- Anticipate and strategically address emerging business opportunities.
- Established targets and standards for revenue, cost control, and inventory management.
- Developed team through recruiting, selecting, and growing talent; managed and coached employee performance while holding team accountable to expectations and metrics.
- Led strategic development of marketing programs and client initiatives to drive advertising strategies aligned with business objectives.
- Cultivate marketplace insights that generate new opportunities while helping to grow share with the existing customer base.
- Key skills developed in this role: Multi-threading, Managing multiple projects, Conceptualizing/Executing Drive Time deals, and engagement plans to ensure incremental growth, Data Driven consulting, Strategic thinking, Problem Solving, People Management.
- Extensively worked on Google Workspace, MS Suites, Radio Workflow, Clickup and Salesforce for maintaining Sales Records, Proposals, Pipeline and Account management.
Senior Partnership Manager
S&R IT
California
07.2024 - 03.2025
- Identified and evaluated new business opportunities, building partnership strategies, assessing market opportunities, and developing business models for successful market entry.
- Collaborated with agency partners to develop and execute go-to-market plans, achieving revenue objectives and strengthening client relationships.
- Developed comprehensive sales plans and forecasts tailored to specific products and territories, optimizing operations and enhancing sales strategies.
- Analyzed business potential and executed strategies to drive product promotion, enhancing customer engagement and achieving market visibility.
- Strategized and planned sales management processes, enhancing critical account management and supporting the development of new products.
- Managed internal and external resources, negotiating contracts, and providing oversight for projects, ensuring successful execution.
- Worked with cross-functional teams to identify product enhancements and integrate into business solutions, increasing revenue opportunities.
- Identified long-term conversion pipelines in Media & Entertainment, driving sustained growth.
- Designed and launched proactive campaigns, increasing market share in the media and entertainment categories through effective lead follow-up and referral generation.
- Supported expansion into new markets by providing market intelligence to inform strategic decision-making.
General Manager Airport Advertising Partnership
Times OOH
10.2011 - 06.2024
- Mentored a team of Airport Specialists to get them role ready and to drive advertising revenue quota across formats, regions by expanding market presence.
- Analyzed business potential, maintained media occupancy, and developed strategies to improve client satisfaction and media utilization.
- Drove advertising revenue by multi-threading with C-level executives and stakeholders across domestic and international markets.
- Developed annual sales plans, improving sales operations and promotional strategy effectiveness.
- Negotiated contracts and coordinated internal and external resources to ensure project completion, improving successful business deal structuring.
- Led seamless sales operations, driving profit and productivity through effective sales projection and performance tracking.
- Collaborated across departments to streamline execution of business orders, enhancing operational efficiency.
- Managed cross-functional teams to enhance partnership effectiveness.
- Strategized sales forecasting and account management, boosting profitability through new product development.
- Implemented new product promotion strategies for Anamorphic, inflight advertising, aircraft livery, and experiential marketing to drive market innovation.
- Worked with programmatic platforms like Google DV 360 to enhance programmatic campaign efficiencies.
- Accelerated logo acquisition for Times Airport Media by multi-threading and leveraging existing relationship.
- Gathered market information to facilitate strategic decisions and expand presence in new markets.
- Key skills developed in this role: Multi-threading, Conceptualizing and executing complex deals, creating robust strategic initiatives and engagement plans to ensure incremental growth year on year, Data Driven consulting, Strategic thinking, Problem Solving, People Management.
- Global
Dy. Manager- Tata Tele Enterprise Manager
Tata Teleservices
, India
10.2010 - 10.2011
- Optimized telecom solutions for enterprise clients using Tata's robust connectivity, boosting client satisfaction and service efficiency.
- Monitored sales performance through advanced metrics dashboard, driving insights from strategic sales operations projects.
- India
Education
MBA - Marketing & HR
Bangalore University
India10-2003
Bachelor of Science - Chemistry
Acharya Nagarjuna University
India05-2001
Skills
- New business acquisition
- B2B/B2C strategy
- Go-to-market planning
- Revenue growth initiatives
- Partnership management
- Customer retention
- CRM strategies
- Negotiation
- Stakeholder engagement
- Market trend analysis
- Business analytics
- Data-driven decisions
- Product management
- Air-time advertising
- Ad-tech integration
- People management
- Team performance optimization
- Cross-functional collaboration
- Leadership development
- Process optimization
- Performance
Skills
B2B and B2C strategy, new business acquisition, go-to-market planning, partnership and contract management, revenue growth initiatives, People management, team performance optimization, cross-functional collaboration, leadership development, Business analytics, customer behavior analysis, data mining, performance metrics, data-driven decision making, Product management, market trend analysis, OOH/DOOH/PDOOH and air-time advertising, ad-tech integration, CRM strategies, negotiation, stakeholder engagement, customer retention, Risk assessment, regulatory compliance, process optimization for improved efficiency and performance
Certification
Certified ScrumMaster (CSM)
Scrum AllianceScrum Alliance
Issued Nov 2025 · Expires Nov 2027Issued Nov 2025 · Expires Nov 2027
Credential ID https://bcert.me/shdunwfwk
Scrum AllianceScrum Alliance
Issued Nov 2025 · Expires Nov 2027Issued Nov 2025 · Expires Nov 2027
Credential ID https://bcert.me/shdunwfwk
Timeline
Sales Director
S&R IT
05.2025 - Current
Senior Partnership Manager
S&R IT
07.2024 - 03.2025
General Manager Airport Advertising Partnership
Times OOH
10.2011 - 06.2024
Dy. Manager- Tata Tele Enterprise Manager
Tata Teleservices
10.2010 - 10.2011
MBA - Marketing & HR
Bangalore University
Bachelor of Science - Chemistry
Acharya Nagarjuna University