Srikanth Meesala

• Implemented SFCC platform technology and API to manipulate data, integrating with external services.
• Creating Jobs for processing data as well as developing in commerce Storefront Reference Architecture (SFRA), isml templates, and working with JavaScript, HTML, and CSS on the front end
• Also implemented Salesforce B2B (Cloud craze) interfaces integrated with external applications.
• Designed and developed Community Pages
• Designed and developed LWC pages Designed and developed Lighting Components and Visualforce Pages.
• Building complex and reusable components in vlocity.
• Well versed with migration of vlocity components using Data packs and manage connected orgs.
• Managed and integrated data within Salesforce Data Cloud to enhance customer insights and drive targeted marketing efforts.
• Collaborated with cross-functional teams to define data requirements and ensure seamless data flow.
• Developed custom data pipelines using Salesforce Data Cloud connectors and APIs.
• Implemented data quality checks and validation rules to maintain data accuracy.
• Led data enrichment initiatives by integrating third-party data sources, resulting in improved audience segmentation and personalized marketing campaigns.
• Mention any success stories related to improving audience engagement or conversion rates.
• Designed and developed Apex Triggers and Test Class
• Created the Sharing Rules and Validation Rules Created the workflow Rules Process Builder
• Designed and implemented Salesforce Sales Cloud, Service Cloud, Marketing Cloud, Community Cloud, and Commerce Cloud with external integrations.
• Customized salesforce CRM pages.
• Involved in prototyping and design from business owners and designed the application components (CRM).
• Used Service Max App Exchange functionality in Salesforce for developing the application used as a service cloud.
• Used ServiceMax dispatch console functionality to configure dispatch console for a field engineer.
• Used ServiceMax Steup to create SFM Transactions, SFM Wizards, Service team, Technician skills, translations etc.
• Using certinia we automate the entire opportunity-to-cash process, facilitate precise revenue management, and offer flexibility for the services economy.
• Used certinia for seamless management of customer relationships and billing in a closed-loop process.
• Used certinia for Seamlessly translate opportunities into service engagements, providing real-time insights to sales teams about project statuses and resource availability.
• Developed visual pages and Apex classes using salesforce design patterns to implement business logic using data collections like List, Set, and Map
• Experience in architecting backend systems integrating with the salesforce commerce cloud and optimizing them for top performance.
• Writing SOQL queries and DML queries to retrieve data into visual force pages and then formatting them in the Salesforce tabs and screens.
• Worked on Batch Apex and scheduled Apex to run long-running queries, bulk DML operations, and Web services Create after Insert, before Insert, and after update triggers for automated actions performed backend during DML operations.
• Created data integration rules and duplicate rules for better data management.
• Involved in writing Test Classes to test apex classes developed during the development process.
• Worked on Salesforce Lightning framework, App builder, and communities.
• Integrated UI frameworks (Angular Js and AJAX, Aura) with visual force for a better UI experience and easy-to-develop UI.
• Installed and configured Steelbrick CPA to easily configure the sales life cycle.
• Worked on Salesforce Higher end module configuration and customization.
• Migrated salesforce code between environments using outbound/inbound changesets and ANT for deployments.
Environment: Saleforce.com platform, SFDC, contract management Apex Language, VisualForce Pages, Component Controllers, Pages, Data Loader, IBM middleware, App exchange, S-Controls, HTML 5, JavaScript, Apex Triggers, REST, JSON web services, Reports, Custom Objects, Custom Tabs, Email Services, Security Controls, Informatica, Customer Portals, Eclipse IDE Plug-in, ANT Tool.

• Created Custom Objects, Tabs, and Sharing Settings on different objects to reflect the business logic.
• Responsible for maintaining functional areas of data management.
• Used Record types, Workflow rules, Approval process, and Validation rules on some of the business functionalities.
• Experience in Agile methodology in software development
• Involved in Salesforce.com application setup activities and customized the apps to meet the functional needs of the organization.
• Maintained data cleanliness and accuracy by adding custom validation rules.
• Configured and maintained Salesforce.com application user profiles, roles, and permissions sets.
• Developed custom Reports using custom report types on the salesforce.com platform.
• Created several reports and dashboards to ensure data quality.
• Implemented Chatter collaboration to communicate with the users in the organization.
• Developed Apex Triggers, Visual force pages, and Controllers and managed to support the business workflows.
• Involved in customizing the Salesforce.com application to match the functional needs of the organization.
• Involved in data mapping activities to import data provided by the internal data warehouse into salesforce.
• Created and used Email templates in HTML and Visual Force
• Created Reports, Dashboards, Queues, Public Groups and Email Templates Used Data Loader to import or export data from Salesforce.com objects using CSV files.
• Developed various Batch Apex classes and scheduled those using Apex Scheduler
• Used Eclipse with Force.com IDE plugin for development and deployment.
• Implemented Salesforce Inbound Email Handler service to process incoming emails.
• Provided basic training to internal business users to use the application and develop their custom reports.

Environment: Saleforce.com platform, VisualForce (Pages, Component & Controllers), Apex Language, Data Loader, HTML, JavaScript, Workflow & Approvals, Reports, Custom Objects, Custom Tabs, Email Services, Security Controls, Sandbox data loading, Eclipse IDE Plug-in, Windows

• Interacted with various business team members to gather the requirements and document the requirements.
• Worked with Salesforce.com standard objects like Accounts, Contacts, Leads, Opportunities, Reports, and Dashboards
• Established relationships between various objects using Master-Detail relationships and lookup relationships and created the Junction objects.
• Developed and configured Custom Reports and Report Folders for different user groups and configured the Analytic Snapshots for the sales performance and lead generation statistics.
• Customized the Dashboards to track usage for productivity and performance of business centers and their sales teams.
• Created user Roles and Profiles, Security controls, Sharing Settings, audit trail setup and configured Field level security for different profiles.
• Created the Validation Rules and workflows for automated lead routing, lead escalate, ion, and email alerts.
• Created Queues, Public Groups, and Email Templates
• Created and customized Page layouts for standard and custom objects
• Involved in Data migration, Data Imports using Data loader and Bulk API
• Implemented Web to Lead, Web to Case functionality.
• Maintenance of data entry standards & data integrity process
• Build& monitor standard analysis and reporting for marketing campaigns.
• Performed mass imports and exports of data.
• Communicated with users in the organization using chatter, shared files, and feeds.

Environments: Salesforce.com, Force.com IDE, Developer Console, SOQL, Apex, Visual Force, Force.com Data Loader, Page Layouts, Visual Force Controllers, Extensions, HTML, CSS