Stacy Bilyeu
Barrington,IL
Summary
Results-driven Marketing Operations Program Manager with 30+ years of progressive experience in direct marketing, print production, and campaign execution. Proven ability to manage multimillion-dollar budgets, oversee high-volume print programs, and lead cross-functional vendor relationships that deliver measurable performance and operational excellence.
Overview
35
35
years of professional experience
Work History
V.P., Marketing Operations Program Manager
Citibank Retail Services
Schaumburg, IL
09.2014 - Current
- Managed $78MM direct marketing budget for The Home Depot, balancing spend across print, direct mail, and fulfillment channels.
- Produced 180MM pieces yearly across 120 mailings, coordinating print production, postage, and distribution to ensure timely delivery.
- Oversaw card issuance workflows, including inventory control and fulfillment, enhancing customer experience through efficient processes.
- Managed collateral and disclosure workflows, ensuring compliance with legal and regulatory notification requirements.
- Coordinated regulatory updates across collateral, point-of-sale, and digital channels to reduce risk and maintain brand consistency.
- Directed quality control across pre-press, printing, fulfillment, data approval, postage, and mailing operations to maintain high standards.
- Developed, monitored, and controlled job-function processes to improve standardization and operational efficiency.
- Evaluated and selected vendors aligned with project goals, then managed performance and ongoing oversight.
- Supported Citibank retail services credit card division marketing operations for The Home Depot and Sears campaigns with cost-conscious, accurate execution.
V.P., Senior Production Manager
Cramer Krasselt Advertising
Chicago, IL
01.2011 - 09.2014
- Managed all print production for multiple national accounts at a full-service advertising agency; clients included Porsche, Crown Imports (Corona), Takeda, LaSalle Bank, PetSmart, La Quinta, Baymont Inns, Hyatt, Cellular South, AmeriSuites, WellCare, AirTran, and Hilton.
- Managed direct mail production programs with project budgets up to $1.5M, ensuring timely delivery and alignment with client objectives.
- Led tactical execution from concept development through final deliverable, ensuring alignment with client expectations and timelines.
- Supervised and mentored the Porsche production team, establishing best practices in print production, procurement, and direct mail that enhanced overall team performance.
- Developed and managed client budget estimates for internal creative studio and outside vendors, adhering to triple-bid protocol to optimize cost-effectiveness.
- Maintained rigorous quality control standards across pre-press, printing, fulfillment, data approval, and mailing for all client projects.
- Previously held title of Senior Production Manager (2004-2011).
Senior Account Executive
Performance Communications Group
Chicago, IL
01.2003 - 01.2004
- Developed growth strategies and led new business development initiatives, successfully transitioning print client base to new service offerings.
- Managed client relationships and project deliverables, enhancing client satisfaction and retention for integrated marketing communications firm.
- Created briefs, proposals, objectives, and timelines for print and online marketing projects, ensuring alignment with client expectations through final deliverables.
- Leveraged print expertise and vendor management skills to enhance account profitability.
Print Sales Consultant
Big Sur Graphics
Chicago, IL
01.2000 - 01.2003
- Developed and implemented print procurement strategies that aligned client objectives with vendor capabilities, optimizing pricing and scheduling.
- Managed sales and production for print brokerage accounts, overseeing procurement, design, copywriting, fulfillment, and mailing to ensure seamless service delivery.
- Expanded customer base, retained loyal accounts, and increased company revenues through strategic relationship management.
- Presented an orientation session on print production to 50+ marketing professionals at a Fortune 500 client's national conference.
- Compiled competitive market intelligence to enhance vendor selection processes and inform strategic decision-making.
Print Sales Representative
Lake County Press, Inc.
Waukegan, IL
01.1997 - 01.1999
- Led sales development and transitioned existing client base for high-end 4-color print organization, increasing client retention and satisfaction through personalized service.
- Collaborated with production team on project objectives and provided daily status updates to clients, ensuring alignment and timely delivery.
- Deepened technical knowledge of print production and manufacturing processes in high-volume environment to better address client needs and improve service.
Print Sales Representative
First Impression Printers, Inc.
Elk Grove, IL
01.1994 - 01.1997
- Developed a new portfolio of 25 accounts through business development, networking, and diligent account management, generating $750K in new revenue.
- Oversaw sales for print organization focused on high-end 1-, 2-, and 3-color printing, enhancing market presence.
- Utilized graphic design expertise to penetrate design and agency market, contributing to 70% of total account base.
- Developed and implemented customized order entry, production workflow, inventory, and invoicing systems for Fortune 500 account, facilitating expansion from 72 to 400+ locations while ensuring compliance with corporate branding standards.
Freelance Graphic Designer
Self-employeed
Chicago, IL
01.1993 - 01.1994
- Executed diverse design projects for clients including Foote Cone & Belding, Abbott Laboratories, Joint Commission, and Noble Associates, enhancing brand visibility.
- Developed visual concepts with Adobe Creative Suite, collaborating with marketing teams to refine layouts and messaging for targeted audience engagement.
Graphic Designer
Meindl and Associates, Inc.
Oak Brook, IL
01.1992 - 01.1993
- Created marketing collateral for Ameritech, Sara Lee Corporation, Allied Van Lines, Van Kampen Merritt, and Central DuPage Hospital, enhancing brand visibility.
- Developed and managed design projects; crafted layouts for brochures, presentations, and proposals that effectively communicated client messages.
Education
Certificate - Direct and Interactive Marketing
DePaul University
11-2007
Bachelor of Fine Arts - Visual Communications
Northern Illinois University
DeKalb, IL05-1990
Skills
- Marketing operations and project management
- Vendor procurement and management
- Process optimization and workflow design
- Budget allocation and resource management
- Operational execution
- Strategic planning and compliance
- Client communication and relationship building
- Coaching and mentoring
- Creative direction and problem-solving
- Attention to detail
- Regulatory compliance
- Decision-making
Timeline
V.P., Marketing Operations Program Manager
Citibank Retail Services
09.2014 - Current
V.P., Senior Production Manager
Cramer Krasselt Advertising
01.2011 - 09.2014
Senior Account Executive
Performance Communications Group
01.2003 - 01.2004
Print Sales Consultant
Big Sur Graphics
01.2000 - 01.2003
Print Sales Representative
Lake County Press, Inc.
01.1997 - 01.1999
Print Sales Representative
First Impression Printers, Inc.
01.1994 - 01.1997
Freelance Graphic Designer
Self-employeed
01.1993 - 01.1994
Graphic Designer
Meindl and Associates, Inc.
01.1992 - 01.1993
Certificate - Direct and Interactive Marketing
DePaul University
Bachelor of Fine Arts - Visual Communications
Northern Illinois University