Hannah Oates
Huntley,IL
Summary
Marketing professional with strong expertise in strategic planning, campaign execution, and brand management. Skilled in driving growth through data-driven insights, innovative solutions, and effective communication. Adept at leading collaborative teams and adapting to changing market demands, ensuring impactful results.
Overview
1
1
Certification
13
13
years of professional experience
Work History
Senior Marketing Manager (Program Leadership)
ISSA – The Worldwide Cleaning Industry Association
06.2024 - 06.2026
- Lead strategic initiatives supporting professional education, consulting services, and workforce development programs for a global association representing 10,000+ member companies.
- Directed cross-functional initiatives supporting 40+ professional education programs annually, coordinating internal teams, subject matter experts, and industry partners.
- Launched a global Cleaning Times digital initiative aligning messaging, strategy, and stakeholder engagement across international audiences.
- Partner with executive leadership to support initiatives including CIMS Sustainability, consulting programs, and leadership development efforts.
- Produce strategic resources supporting workforce training and professional development initiatives.
Marketing Manager (Program Strategy & Execution)
ISSA – The Worldwide Cleaning Industry Association
01.2018 - 01.2024
- Managed program strategy and operational execution supporting education, certification, and industry development initiatives.
- Coordinated program promotion and participant acquisition for industry education programs, certifications, and conferences.
- Supported development and launch of CMI and CIMS education platforms improving accessibility and user experience for professional training.
- Implemented national initiatives supporting OSHA-funded workforce training programs.
- Collaborated with internal stakeholders and external partners to support professional development programs and industry events.
Associate Director of Membership
ISSA – The Worldwide Cleaning Industry Association
01.2017 - 01.2018
- Oversaw member engagement initiatives supporting 4,500+ industry organizations across the U.S. and Latin America.
- Developed engagement strategies supporting membership growth and retention.
- Maintained 80% membership retention through targeted engagement initiatives.
Industry Outreach Specialist
ISSA – The Worldwide Cleaning Industry Association
01.2016 - 01.2017
- Led outreach and engagement initiatives supporting member participation and industry events.
- Managed a 9-member customer engagement team supporting member services and program participation.
- Produced analytics reports to guide organizational decisions and engagement strategies.
Member Services Representative
ISSA – The Worldwide Cleaning Industry Association
01.2014 - 01.2016
- Coordinated registration operations supporting 16,000+ annual trade show attendees.
- Provided service and support to 2,000+ international member organizations across six continents.
Education
Master of Science - Marketing
Liberty University
01.2019
Bachelor of Arts - Theatre
Lawrence University
01.2012
Skills
- Program Management Workforce Development Professional Education Programs Certification & Training Initiatives Strategic Planning Stakeholder Collaboration Operations Coordination Leadership & Team Development Project Management Data-Driven Decision Making Public Speaking & Industry Engagement
- Strategic planning
- Customer segmentation
- Channel marketing
- E-commerce strategy
- Digital advertising
- Multi-channel marketing background
- Campaign management
- SEO
- Project management
- Marketing campaign development
- Program marketing
- Problem-solving
- Time management
- Problem-solving abilities
Certification
- Google Digital Marketing & E-Commerce Professional Certificate (in progress)
- Business Leadership Certificate
- Digital Automation Certification
Accomplishments
- Directed cross-functional initiatives supporting 40+ professional education and training programs annually for a global association serving 10,000+ member companies.
- Led strategic initiatives supporting workforce development, certification, and consulting programs that strengthened professional standards across the cleaning and facility services industry.
- Managed complex multi-stakeholder projects involving internal teams, subject matter experts, and external partners to deliver industry education programs and leadership initiatives.
- Oversaw engagement and program participation initiatives impacting thousands of professionals across North America and international markets.
- Supported OSHA-funded workforce development programs expanding access to safety and professional training.
- Led and mentored teams supporting member engagement, outreach, and program participation initiatives.
Timeline
Senior Marketing Manager (Program Leadership)
ISSA – The Worldwide Cleaning Industry Association
06.2024 - 06.2026
Marketing Manager (Program Strategy & Execution)
ISSA – The Worldwide Cleaning Industry Association
01.2018 - 01.2024
Associate Director of Membership
ISSA – The Worldwide Cleaning Industry Association
01.2017 - 01.2018
Industry Outreach Specialist
ISSA – The Worldwide Cleaning Industry Association
01.2016 - 01.2017
Member Services Representative
ISSA – The Worldwide Cleaning Industry Association
01.2014 - 01.2016
Bachelor of Arts - Theatre
Lawrence University
Master of Science - Marketing
Liberty University