Stacy Franklin
Springfield,MA
Summary
Results-driven professional known for high standards and commitment to achieving goals. Extensive experience in managing and growing client portfolios while ensuring optimal team collaboration. Recognized for adaptability and fostering positive, results-oriented environment. Proficient in strategic account management and client relations.
Overview
21
21
years of professional experience
Work History
Senior Account Executive
Access To Media
08.2004 - Current
- Top sales producer in company. Sought out leads and prospective clients through cold-calling, email and professional networks. Responsible for multiple active and inactive accounts, necessitating frequent communication with clients to determine current and future needs. Research client campaign needs with a team of media professionals and proposed marketing and advertising solutions. Followed through on all aspects of client account maintenance, including answering questions, resolving issues and concerns, creating/revising ad copy, placing orders with vendors, negotiating pricing and discounts, managing payments, and invoicing. Advertising experience in television, radio, digital OOH and print.
- Advertising sales awards
- President’s Club for meeting sales goals 2006 thru 2025
- Increased account retention by building strong relationships with clients and addressing their needs promptly.
- Negotiated contracts that maximized profit margins while maintaining competitive pricing for clients.
- Conducted regular client reviews to assess performance metrics, identifying areas for improvement and implementing necessary changes.
- Cold called prospects to explain partnership benefits, representing company values.
- Delivered tailored solutions based on individual client needs by thoroughly understanding their business objectives and pain points.
- Resolved escalated customer issues professionally, maintaining client trust while protecting company interests.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
Education
Associate in Science - Graphic Arts Technology
Springfield Technical Community College
Springfield, MACertificate - Desktop Publishing
Springfield Technical Community College
Springfield, MACertificate - Addiction Counseling
Westfield State College
Westfield, MASkills
- Consistently meets deadlines
- Effective multi-tasking
- Sales growth strategies
- Lead generation expertise
- Strong written communication skills
- Cold calling
- Strong organizational abilities
- Effective team collaboration
- Clear verbal communication
Timeline
Senior Account Executive
Access To Media
08.2004 - Current
Associate in Science - Graphic Arts Technology
Springfield Technical Community College
Certificate - Desktop Publishing
Springfield Technical Community College
Certificate - Addiction Counseling
Westfield State College
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