STACY HARRIS
Bay Area,CA
Summary
Senior revenue, strategy and go to market executive with more than 15 years of collective experience leading growth, market share and organizational scale across healthcare, technology, education, and retail. Proven track record of building GTM engines from pre-sales through sustained adoption, driving B2B and B2B2C growth, and translating complex products into measurable outcomes. Trusted executive partner known for aligning marketing and sales to deliver long term impact at scale.
Overview
28
28
years of professional experience
Work History
Chief Revenue Officer, Executive Leadership and GTM
Mocingbird
07.2020 - Current
- Founding GTM executive and member of the executive leadership team responsible for strategy, operations, marketing, partnerships, and institutional go to market for a healthcare education technology platform.
- Defined and executed company wide GTM strategy across institutional sales, marketing, partnerships, pricing, and revenue operations, scaling platform revenue to 5.5 million
- Built the end to end GTM organization from pre sales stage through scale, including sales architecture, CRM and data infrastructure, pipeline management, reporting frameworks, and operating cadence
- Led and won complex institutional RFPs by aligning product, legal, finance, and operations teams across highly regulated procurement environments
- Oversaw demand generation and marketing strategy, shaping market positioning, messaging, and lead generation programs aligned to institutional buying cycles
- Established and led strategic partnerships and channel relationships to accelerate market penetration and long term adoption
- Led and developed cross functional leaders across sales, business development, marketing, and operations, creating a high performance, metrics driven culture
- Partnered closely with product and engineering leadership to align roadmaps, launches, and GTM execution
- Served as executive sponsor for enterprise and public sector customers and high stakes procurement engagements
- Contributed to company strategy, investor positioning, and long range growth planning as a core member of the executive leadership team
Career Break
Family Care and External Leadership
07.2010 - 07.2020
- Took a planned career pause to focus on family responsibilities while remaining actively engaged in external leadership, advisory, and volunteer roles supporting education, healthcare, and community organizations.
- Advisory Board Member, Fashion Advisory Board, Canada College
- Volunteer Leadership and Committee Roles supporting education and Healthcare focused nonprofits, including Ca Ronald McDonald House and Rosener House
- Communications and fundraising committee participation for mission driven community organizations
- Governance and committee service supporting institutional and community operations
- Returned to full time executive leadership in 2020 and have since operated at sustained scale across strategy, operations, and go to market leadership.
Vice President of Sales, North America
Etro
06.2003 - 01.2009
- Led North American sales strategy and operations for women’s ready to wear, accessories, and leather goods
- Grew the regional business from 6 million to 23 million through distribution expansion, key account strategy, and operational improvements
- Designed and launched a Regional Sales Coordinator program to support scalable growth and execution
- Partnered directly with the CEO and founding family across design, operations, and commercial strategy
Buyer, Women’s Designer Sportswear
Bergdorf Goodman
01.2001 - 06.2003
- Owned category strategy and end to end merchandising for over 100 brands with 25 million in annual sales
- Led planning, purchasing, vendor negotiations, and performance optimization across a major retail division
International Sales and Marketing
Scholastic
06.1998 - 12.2000
- Managed international sales and marketing initiatives supporting global education products across K twelve and higher education markets
- Oversaw international book fairs and coordinated European, Asian, and Middle Eastern representatives and institutional accounts
Education
Bachelor of Arts - Politics
New York University
New York05.1999
Skills
- Cross Functional Executive Leadership and Influence
- Go To Market Strategy and Operating Model Design
- Strategic Partnerships, Ecosystem, and Channel Development
Executive Communication, Stakeholder Alignment, and Narrative Building - Demand Generation, Revenue Strategy, and Market Expansion
- Product Positioning, Proposal Development, Deal Structuring, and Negotiation
- Talent Development, Leadership Coaching, and High Performance Team Building
- Executive Presentations, Thought Leadership, and Public Speaking
- Data Driven Decision Making and Performance Management
Crisis Management, Organizational Agility, Corporate Governance, and Operational Excellence
Timeline
Chief Revenue Officer, Executive Leadership and GTM
Mocingbird
07.2020 - Current
Career Break
Family Care and External Leadership
07.2010 - 07.2020
Vice President of Sales, North America
Etro
06.2003 - 01.2009
Buyer, Women’s Designer Sportswear
Bergdorf Goodman
01.2001 - 06.2003
International Sales and Marketing
Scholastic
06.1998 - 12.2000
Bachelor of Arts - Politics
New York University