STACY MECCARIELLO
Southington
Summary
Versatile professional knowledgeable about sales and building rapport. Possesses specialized skills in strategic planning, team leadership, and operational improvement. Specializes in network enhancement and strategic problem-solving, facilitating seamless execution of business strategies and maximizing team performance.
Overview
11
11
years of professional experience
Work History
Area Vice President, Skilled Home Health Sales
Elara Caring Homecare
Rocky Hill
04.2023 - Current
- Attained highest budget adherence across organization in April 2025 at 110.69%
- Identified areas of opportunity, internally and externally, to promote growth for the organization.
- Provide data-driven coaching aimed at enhancing marketing presence across CT
- Created effective business plans that focus on long-term objectives.
- Formed and sustained strategic relationships with referral partners.
- Facilitated leadership, expertise, and coaching for newly hired employees.
Account Executive
Elara Caring Homecare
Cromwell
09.2021 - 03.2023
- Generated referrals and built external relationships to enhance network connections.
- Maintained CT Veterans account, achieving proven growth of 62 in 2022.
- Exceeded quota by 5% in 2023, reaching 105% of overall goals for accounts.
- Streamlined processes between sales and branch managers to facilitate patient transfers.
- Assessed trends related to competitors and identified readmission risks.
- Developed strategic marketing initiatives aimed at elevating company census.
Director of Sales and Business Development
Masonicare
Wallingford
04.2021 - 09.2021
- Established referral activity and admission goals, enhancing overall agency performance.
- Monitored census and payor mix by analyzing trends, economic indicators, and competitor activities.
- Developed innovative selling strategies and marketing materials for targeted external accounts.
- Managed CRM platform to track referrals, admission trends, and state growth metrics.
- Ensured liaisons met target goals on a weekly and monthly basis.
- Collaborated with team to address challenges in areas to align with census objectives.
- Participated in planning professional public relations and marketing events to enhance visibility.
- Conducted market research and reported on competitors.
Team Lead/Community Liaison
Masonicare
Wallingford
12.2020 - 06.2021
- Assisted Director of Sales in managing CRM platform to enhance operational efficiency.
- Developed marketing and sales communication plans to drive census growth.
- Oversaw clinical and community liaison group to improve outreach effectiveness.
- Implemented training program for new liaisons and conducted performance evaluations.
- Provided weekly updates on marketing efforts, identifying barriers to achieving goals.
- Communicated need for value-added programming to support census goals across all service lines.
Community Liaison
Masonicare
Wallingford
10.2018 - 06.2021
- Developed and maintained referral networks across all service lines.
- Created targeted marketing plans to enhance visibility and reputation of organization.
- Conducted on-site evaluations for skilled nursing, homecare, palliative, and hospice patients.
- Evaluated risk factors and identified trends affecting hospital readmissions.
- Communicated specific patient care needs to ensure seamless transitions among teams.
- Demonstrated strong knowledge of ACO, PPN, and BPCI programs.
- Collaborated with other departments to ensure effective implementation of initiatives.
Clinical/ Marketing Liaison
RegalCare at Waterbury
Waterbury
07.2017 - 06.2018
- Increased building census and minimized competitor referrals through strategic outreach.
- Conducted on-site evaluations at primary hospitals to assess patient needs.
- Cultivated relationships with doctors, case managers, and care agencies to enhance referral networks.
- Participated in ACO initiatives, maintaining communication with agencies to ensure quality patient care.
- Relayed essential information from families and hospitals to facilitate smooth patient transitions.
- Coordinated targeted marketing materials for local patients, including respite services for Medicare recipients.
- Cultivated relationships with current and potential clients to increase brand recognition.
Director of Admissions and Marketing/ Liaison
Wolcott View Manor/Meridian Manor/White Oak Manor
Wolcott
01.2016 - 07.2017
- Managed census operations for three facilities.
- Ensured timely referral responses to secure placements and enhance communication efficiency.
- Executed on-site evaluations at target hospitals to determine patient suitability.
- Directed preadmission responsibilities including insurance screenings and room preparations.
- Facilitated marketing events that fostered community and external collaborations.
- Administered waitlists and admissions while adhering to compliance standards.
- Demonstrated clinical expertise in patient placement according to state regulations.
Director of Admissions and Marketing/ Liaison
Village Green of Bristol
Bristol
03.2014 - 11.2015
- Managed census for 120-bed skilled nursing facility, encompassing short-term, long-term, and respiratory care.
- Served as primary liaison between facility and local hospitals to assess potential placements.
- Coordinated pre-admission and admission duties while responding promptly to referrals.
- Handled medically complex referrals, including patients requiring ventilation and tracheostomy care.
- Maintained and updated waitlist for prospective patients efficiently.
- Executed marketing initiatives and strengthened relationships with local hospitals and community organizations.
- Ensured compliance with private, managed, and state insurance requirements.
- Addressed patient and family concerns to uphold quality of care and service standards.
Education
Bachelor of Science - Health Care Management
Albertus Magnus College
New Haven, CT06.2018
Associates of Applied Science - Mortuary Science
Lincoln College of New England
Southington, CT06.2010
Associates - General Studies
Tunxis Community College
Farmington, CT06.2008
Skills
- Sales strategy
- Team leadership
- Process improvement
- Referral network development
- Census management
- Communication skills
- Self motivation
- Business development
- Reliability
- Strategic planning
- Veteran experience
References
Available upon request
Timeline
Area Vice President, Skilled Home Health Sales
Elara Caring Homecare
04.2023 - Current
Account Executive
Elara Caring Homecare
09.2021 - 03.2023
Director of Sales and Business Development
Masonicare
04.2021 - 09.2021
Team Lead/Community Liaison
Masonicare
12.2020 - 06.2021
Community Liaison
Masonicare
10.2018 - 06.2021
Clinical/ Marketing Liaison
RegalCare at Waterbury
07.2017 - 06.2018
Director of Admissions and Marketing/ Liaison
Wolcott View Manor/Meridian Manor/White Oak Manor
01.2016 - 07.2017
Director of Admissions and Marketing/ Liaison
Village Green of Bristol
03.2014 - 11.2015
Bachelor of Science - Health Care Management
Albertus Magnus College
Associates of Applied Science - Mortuary Science
Lincoln College of New England
Associates - General Studies
Tunxis Community College