Bob Rose
Berkeley,CA
Summary
Results-driven distribution executive with a strong history of launching cable TV channels and cultivating strategic partnerships. Adept at leading teams to achieve organizational goals while navigating complex marketplace changes. Proficient in engaging sponsors and Fortune 500 companies, delivering impactful presentations that drive collaboration and success.
Overview
2
2
years of post-secondary education
39
39
years of professional experience
Work History
Checkout Advocate
Target
Berkeley, California
03.2025 - Current
- Assisted diverse clientele, including CAL students, professors, and community members, with checkout processes and product inquiries, enhancing customer experience for hundreds daily.
- Operated cash registers and handled various payment methods to ensure accurate transactions.
- Collaborated with team members to streamline store operations and improve workflow.
PRESIDENT
ChimeTV, Inc. (GoldenTV Media)
Los Angeles, CA
01.2022 - 06.2024
- As company's first President, architect of America's only 24/7 English Language AAPI entertainment cable network. Full P&L and management responsibility for every business unit: distribution, ad sales, marketing, finance, programming, licensing, operations, vendor negotiations, hiring, firing, website, and social media, providing mentoring under two different ownership groups
- Provided leadership and guidance on budgeting decisions to maximize resources available
- Only 7 months after funding, ChimeTV launched in 10MM Charter Spectrum households
- Currently driving $100K in ad sales revenue per month
- Sister channel GoldenTV rolled out in SVOD, FAST and OTA markets
- Opened door into Asian sports including Japanese baseball
PRESIDENT
Stay Tuned Ventures, LLC
New York, NY
12.2013 - 01.2022
- Consulting enterprise leveraging extensive negotiating acumen and vast cable industry network to eliminate bottlenecks, expand client partner base, open alternative distribution channels, secure untapped revenue, create buzz and generate press
- Guided founders and senior management team in setting and achieving organizational goals
- Client list includes: AMI Entertainment | CinéMoiWorld / Cinémoi Television | NewsGuard Technologies, Inc. | SetUpStrong | ReThink Group | NTD | The John Gore Organization
EXECUTIVE VICE PRESIDENT DISTRIBUTION
CBS Sports Network
New York, NY
08.2006 - 09.2013
- Reporting to CBS Sports President, drove subscriber base from 11 million to 50 million plus homes and annual revenue from $10 to $100 million.
- Closed distribution deals with 150 MVPDs, including Comcast, DIRECTV, Charter, Verizon, enhancing market reach and access for subscribers
- Expanded exposure for Mountain West Conference, C-USA, and MaxPreps, increasing brand visibility and engagement among target audiences
EXECUTIVE VICE PRESIDENT DISTRIBUTION
Court TV
New York, NY
01.1992 - 06.2006
- Reporting to CEO and Board annually, headed network's distribution and negotiations, resulted in leading the fastest growing basic cable network over a five-year period ending September 2005
- Reached 86 million subscribers and $120 million in annual affiliate revenue
- Resulted in Court TV valuation of $1.47 billion in 2006 at time of sale
GROUP VICE PRESIDENT
Sesame Street Products Group
New York, NY
01.1988 - 12.1991
- Co-led Sesame Street Enterprise licensing division, negotiated long-term global licenses increasing revenue by 50 percent to $73MM
- Led discussions with CTW Board to develop and launch new licenses, including specialty retailing for 200 Sesame Street stores, generating $18MM in royalties and securing $15MM in private funding for theme park expansions in Mexico and Japan
Education
Bachelor of Arts - Journalism & Mass Communications
University of Wisconsin Madison
Madison, WI 09.1975 - 01.1978
Skills
- Customer engagement
- Customer relationship
- Revenue growth
- Sales tracking
- Content distribution
- Service enhancement
- Strategic planning
- Negotiations
- Regulatory compliance
- Microsoft PowerPoint, Excel proficiency
- Workforce organization
- Team communication
- Writing proficiency
- Supplier management
Accomplishments
Seeking a hands-on role where I can contribute to the revenue and asset value growth of a company, leverage relationships, work with forward-looking teams, interface with customers, and creatively contribute to a positive work environment.
Early Career
Media Planner at Benton & Bowles Advertising (P&G brands) and Kurtz & Tarlow Advertising (early years of ESPN). Part of the original affiliate relations/network sales team at MTV, NIckelodeon, The Movie Channel (owned by Warner Amex Satellite Entertainment Company), and USA Network.
Timeline
Checkout Advocate
Target
03.2025 - Current
PRESIDENT
ChimeTV, Inc. (GoldenTV Media)
01.2022 - 06.2024
PRESIDENT
Stay Tuned Ventures, LLC
12.2013 - 01.2022
EXECUTIVE VICE PRESIDENT DISTRIBUTION
CBS Sports Network
08.2006 - 09.2013
EXECUTIVE VICE PRESIDENT DISTRIBUTION
Court TV
01.1992 - 06.2006
GROUP VICE PRESIDENT
Sesame Street Products Group
01.1988 - 12.1991
Bachelor of Arts - Journalism & Mass Communications
University of Wisconsin Madison
09.1975 - 01.1978