Stefeni Green
Allen
Summary
Product Marketing leader with deep expertise in SaaS healthcare markets, including State Medicaid, Managed Care Organizations (MCOs), and Home Health agencies. Proven track record of leading cross-functional go-to-market (GTM) initiatives that drive product adoption, revenue growth, and market expansion. Strategic partner to Product, Sales, Marketing, and Client Success teams, translating complex technical capabilities into customer-focused messaging. Recognized for strong collaboration, technical expertise, customer-focused messaging and driving growth in fast-paced, rapidly evolving healthcare technology environments.
Overview
30
30
years of professional experience
1
1
Certification
Work History
Product Marketing Manager
HHAEXCHANGE
Allen, TX
06.2023 - Current
- Product Marketing manager with deep application expertise across three core SaaS healthcare product lines and multiple add-on solutions servicing diverse customer markets. Lead GTM strategy, product positioning, and launch execution to drive adoption, revenue growth, and customer retention. Translate technical workflows into differentiated value propositions and execute customer demos to showcase value and drive growth. Trusted cross-functional partner known for attention to detail and responsiveness.
- Led GTM execution for multiple product launches, developing positioning frameworks, message maps, and enablement assets to support adoption across multiple product tiers and market segments.
- Spearhead launch on new service offering generating $1.5M ARR within first 6 months, acquiring 42 net-new customers and driving 31 expansion upsells.
- Conducted competitive analysis using industry research and AI-enabled tools; built detailed competitive matrices highlighting feature differentiation and market gaps.
- Analyzed internal customer performance data to identify measurable value delivered through key application features and workflow optimizations. Our customers have averaged a 24% increase in EVV compliance and a 19% increase in EVV adoption over an 18-month period.
- Launched quarterly customer newsletter to ~ 6000 contacts to promote product releases, use cases, and feature adoption.
- Partnered with sales team on strategic accounts, delivering technical product demonstrations, workflow walkthroughs, and value-based presentations to support pipeline accelerations and expansion.
- Created content for company rebrand and website redesign, including refreshed “Who We Serve” and product positioning pages to better articulate market segmentation and differentiated value.
- Partner closely with the Product Management to relay customer feedback, influence roadmap prioritization, support feature testing, and communicate release updates to internal and external stakeholders.
Technical product leader
Sales Product and Demo Lead
01.2021 - 06.2023
- Technical product leader supporting pre-sales strategy, positioning, and sale enablement across payer-focused SaaS solutions.
- Led discovery conversations and delivered tailored product demonstrations to support sales cycles and pipeline growth.
- Developed demo scripts highlighting market challenges, product differentiation, and customer value.
- Maintained and optimized demo environments with accurate, relevant data to support workflows and customer use-cases.
- Build interactive demo experiences (live, guided, and video) to support personalized selling motions.
- Liaison with product team to provide customer requirements, support feature validation, and identify defect items.
- Aligned proposal, marketing, and enablement content to ensure messaging consistency across the revenue organization.
- Supported onboarding and product education initiatives, including training materials and promotional product videos.
Technology Solutions Specialist
GE HEALTHCARE
Dallas, TX
06.2019 - 06.2020
- Growth contributor supporting Technology Solutions Commercial Team to drive expansion and customer adoption of RTLS solutions.
- Supported commercial sales through product demos, installations, training, analytics, and post-launch customer support.
- Collaborated cross-functionally with engineering, operations, and implementation teams to improve documentation, process standardization, and customer outcomes.
- Developed interactive ROI calculator to quantify savings and accelerate the buyer decision-making.
- Built new demo environment and script to highlight use-case value and product capabilities.
- Drove post go-live customer success initiatives through creation of training materials, videos, and newsletters to drive application adoption and retention.
APM Technical Sales Leader
12.2016 - 06.2019
- Cross functional role working with Project Managers and Sales teams on all aspects of sales process: pre-sales, implementation, and ongoing support. Assisted commercial sales on CMMS platform and RTLS demos and technical discussions.
- Standardized process, reconciled data and researched customer documentation resulting in removal of move/add/change project backlog.
- Promoted customer’s application value by providing training and touchpoints driving application adoption, data analysis and identifying possible upsell opportunities.
- Led CMMS project implementation ensuring standardization, application testing, customer training and ongoing support.
Client Relationship Manager/Director Asset Optimization Technologies
09.2008 - 12.2016
- Responsible for account management and commercial sales tasks on RTLS asset management and CMMS applications in the South-Central area. Provided training, insured process compliance, and completed issue resolution for customers on Asset Management, Bed Management and EVS applications.
- Drove process change and documented savings by working with customer site managers, administration, and division leadership accomplishing shared savings agreement results approximating $500k annually.
- Closed new customer opportunity during the US AssetPlus CMMS marketing launch.
AgileTrac Site Leader
AGILITY HEALTHCARE
Dallas, TX
06.2006 - 09.2008
- Enabled RTLS asset tracking program for multiple customers. Managing data integrity, performing training, configuration, and process baseline/documentation across customer base.
- Executed successful pilot hospital RTLS program that expanded to division wide $6.2M contract for 9 facilities.
Consultant, Customer Supply Chain Services
MCKESSON MEDICAL-SURGICAL
Dallas, TX
10.1995 - 06.2006
- Orchestrated logistical assessments, pricing analysis, par level optimizations for south region customers on Enhanced Distribution programs.
- Managed implementation of $40 million in new business with a 25-hospital system.
Program Implementation Specialist/Consultant
Wilmington, NC
10.1995 - 09.1998
- Conducted consulting services to hospitals regarding product flow, material efficiencies and value-adds.
- Oversaw implementation and program performance for 9 hospital systems involving annual sales of $46M.
Education
Bachelor of Science (BS) - Purchasing/Materials Management
Arizona State University
Tempe, AZSkills
- Microsoft Office Suite, Monday, Walnut, HubSpot, Salesforce, ChatGPT, Jira, SharePoint and RTLS systems
- Product marketing
- Marketing strategy
- Product launches
- Product positioning
- Go-to-market plans
- Competitive analysis
- SaaS Cloud-based solutions suite
- Product differentiation
- Go-to-market strategy development
- Teamwork and collaboration
Websites
Accomplishments
January 2025: Awarded “Back of the House Powerhouse” award for an individual who is 100% supportive of the sales effort.
August 2025: Completed PMA Product Marketing certification course.
Certification
August 2025: Completed PMA Product Marketing certification course.
AWARDS/CERTIFICATIONS
January 2025: Awarded “Back of the House Powerhouse” award for an individual who is 100% supportive of the sales effort., August 2025: Completed PMA Product Marketing certification course.
Timeline
Product Marketing Manager
HHAEXCHANGE
06.2023 - Current
Technical product leader
Sales Product and Demo Lead
01.2021 - 06.2023
Technology Solutions Specialist
GE HEALTHCARE
06.2019 - 06.2020
APM Technical Sales Leader
12.2016 - 06.2019
Client Relationship Manager/Director Asset Optimization Technologies
09.2008 - 12.2016
AgileTrac Site Leader
AGILITY HEALTHCARE
06.2006 - 09.2008
Consultant, Customer Supply Chain Services
MCKESSON MEDICAL-SURGICAL
10.1995 - 06.2006
Program Implementation Specialist/Consultant
10.1995 - 09.1998
Bachelor of Science (BS) - Purchasing/Materials Management
Arizona State University