Stella Brockbank
Seattle, WA, US,WA
Summary
Strategic Account Manager with 13+ years of experience owning and growing enterprise relationships, driving revenue, and leading customer onboarding and adoption. Proven ability to launch and scale new channels, improve retention, and deliver measurable results through consultative sales and cross-functional execution.
Overview
13
13
years of professional experience
Work History
Breeder Partnership Manager
Rayne Nutrition
01.2025 - Current
- Built and scaled the breeder channel from 0 to 150 active partners, establishing a new revenue stream and customer acquisition funnel.
- Developed go-to-market strategy with pricing, partnership structure, and onboarding workflows to effectively engage breeders nationwide.
- Generated net-new customer growth by converting breeder relationships into long-term, high-LTV clients.
- Created scalable playbooks for outreach and onboarding, enhancing retention and reducing time-to-value by 30%.
- Partnered with marketing to launch targeted campaigns, increasing inbound breeder interest by 46%
- Established KPI tracking for acquisition, conversion, and retention to drive channel performance optimization.
Veterinary Sales Manager
FI Smart Collar
01.2025 - 06.2025
- Launched and scaled Fi’s veterinary channel, securing partnerships with clinics and hospital groups that integrated the product into wellness programs, enhancing client offerings.
- Drove pipeline growth through targeted outbound prospecting, events, and in-clinic education at VMX, WVC, and AVMA, increasing lead generation.
- Increased clinic adoption rates by 60% through consultative sales and bundled offering strategies.
- Delivered impactful lunch-and-learns and demos, increasing conversion rates and reducing sales cycle duration.
Strategic Corporate Account Manager
Chewy
04.2022 - 09.2024
- Owned full sales cycle for enterprise veterinary groups, from prospecting through onboarding and expansion.
- Achieved 30% revenue growth through closing high-value partnerships and expanding existing accounts.
- Presented forecasts and business reviews to executive stakeholders, influencing strategic decisions and investment.
- Streamlined onboarding process, reducing friction and improving time-to-launch by 40% through optimization and training programs.
- Negotiated contracts, rebates, and service agreements to protect margins while maximizing deal size.
Senior Account Executive
Trupanion
01.2013 - 03.2022
- Managed multi-state territory, consistently exceeding quota while driving high conversion rates and pipeline velocity.
- Increased client retention by 30% through tailored account strategies and proactive relationship management.
- Cultivated executive-level relationships across DVMs, hospital leadership, and C-suite stakeholders to enhance strategic partnerships.
- Mentored and developed junior reps to strengthen team capabilities and drive revenue growth.
- Partnered cross-functionally to refine sales processes and launch targeted marketing initiatives.
Education
Bachelor of Science - International Trade And World Marketing
Fashion Institute of Technology
New York, NYSkills
- Strategic Account Management
- B2B2C Partnership Development
- Revenue Growth & Performance Metrics
- Channel Development
- Enterprise & Consultative Sales
- Stakeholder Management & Adoption
- Customer Onboarding & Training
- GTM & Marketing Strategy
- Retention & Expansion
- Cross-Functional Collaboration
- CRM & Pipeline Management
- Forecasting & Reporting
- Contract Negotiation
- Executive Communication & Presentations
- Data-Driven Decision Making
- Territory Planning
- Highly Organized;
Timeline
Breeder Partnership Manager
Rayne Nutrition
01.2025 - Current
Veterinary Sales Manager
FI Smart Collar
01.2025 - 06.2025
Strategic Corporate Account Manager
Chewy
04.2022 - 09.2024
Senior Account Executive
Trupanion
01.2013 - 03.2022
Bachelor of Science - International Trade And World Marketing
Fashion Institute of Technology