STEPHANIE ALBRECHT
Duplex
Jersey City,NJ
6
years of professional experience
Results-driven Programmatic Media and Partnerships Leader with over 5 years of experience in building and managing strategic relationships within the AdTech ecosystem. Expertise in strategic planning and team leadership enhances performance in fast-paced environments. Committed to leveraging skills to drive organizational success and foster professional development.
Work History
Senior Ad Operations Manager
11 Months- Managed programmatic advertising relationships to increase yield efficiency.
- Devised and implemented programmatic revenue strategies to align with Monthly and Quarterly company goals. Successfully managed the rollout of multiple yield optimization tests as a result of these strategies.
- Analyzed the market for emerging trends and opportunities such as new formats and partners, competitor strategies, consent changes, and ad quality. As a result led the team to update privacy compliance, ads.txt maintenance, and utilization of AI for reporting.
- Analyzed yield data to find new revenue opportunities and track incremental revenue of current partnerships with the goal of reducing underperforming partners
Head of Programmatic
4 Years 2 Months- Managed integration and relationships with all SSP partners, enhancing collaboration to drive revenue growth
- Collaborated with engineering to implement new experiments and troubleshoot errors in the programmatic landscape.
- Worked alongside engineering to implement new experiments and troubleshoot errors in the programmatic landscape, as well as to create a self service config where we could easily add and manage programmatic partners discrepancies, experiments, and conditions
- Managed all aspects of Direct Sales ad operations; forecasting inventory and availability, finalizing IOs, campaign creation via GAM, campaign management for KPIs, reporting and communication with Buyer, and reconciling invoices
Partner Success Account Coordinator
1 Year- Managed the handling and tracking of high priority clients’ revenue and performance goals.
- Led cross-functional projects to mitigate technical changes affecting revenue and header bidding processes, enhancing client satisfaction
- Streamlined processes to reduce go-live time by two weeks for clients, improving project delivery timelines
Education
Masters - English Literature
Thesis: Early Modern Animals Translated: Understanding Species Adjacency Through Animal Language in the Renaissance
Bachelors - English Literature
Skills
Google Ad Manager
Google Analytics
Google Search and DV360
Campaign management
Yield optimization
Data Analytics
Market Analysis
Leadership
Strategic Planning
ADDITIONAL INFO
- Published Author (2019, 2009)
- President of English Graduate Student Association (2017-2018)
Timeline
Senior Ad Operations Manager
Duplex
06.2025 - 05.2026Read More
Head of Programmatic
Crazy Games
01.2021 - 03.2025Read More
Partner Success Account Coordinator
Playwire
01.2020 - 01.2021Read More
FLORIDA ATLANTIC UNIVERSITY
Bachelors from English Literature
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GEORGETOWN UNIVERSITY
Masters from English Literature
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