Stephanie Berrios
Orlando,FL
Summary
Strategic Sales and Marketing Leader with 9 years of experience driving ancillary revenue through partnerships and bundled offerings in attractions and hospitality. Increased ticket sales and negotiated trade agreements while executing cross-promotions. Expertise in data-driven decision-making and program management to enhance customer value and revenue growth.
Overview
10
10
years of professional experience
Work History
Sales & Marketing Manager
Museum of Illusions Orlando
Orlando, FL
05.2023 - Current
- Own go-to-market execution for seasonal promotions, special offers, and partnership-led campaigns designed to increase conversion and per-capita spend.
- Lead revenue growth initiatives across individual, group, corporate, and ancillary ticket programs, including bundled and combo-ticket offerings with neighboring attractions and tourism partners.
- Developed and managed strategic partnerships with hotels, concierges, DMCs, tour operators, attractions, and local businesses, driving incremental visitation and non-core revenue.
- Negotiated wholesale, trade, and combo-ticket agreements to align pricing strategy with margin targets and volume commitments.
- Tracked sales performance and forecasts; analyzed program ROI, providing actionable insights for leadership decisions.
- Collaborate cross-functionally with operations, finance, and external vendors to support group visits, special events, POS promotions, and ticketing configurations.
- Managed marketing budgets and vendor invoicing, coordinating campaign timelines to ensure brand consistency across channels.
- Represent the organization at trade shows, tourism meetings, and networking events; work closely with Visit Orlando and regional tourism stakeholders.
Sales Manager
Five Star Claims and Adjusting
Maitland, FL
11.2020 - 07.2023
- Drove revenue growth by developing integrated sales and marketing programs that increased lead generation, customer acquisition, and improved brand positioning.
- Managed brand messaging, collateral development, and promotional strategies to strengthen market presence and support product commercialization.
- Leveraged market trends, competitive analysis, and customer data to inform pricing, positioning, and campaign strategy.
- Oversaw marketing budgets and P&L, aligning spending with revenue goals across business segments to maximize financial performance.
- Coordinated cross-department initiatives to efficiently execute events, campaigns, and sales strategies.
- Transformed corporate website and social media platforms to improve engagement, conversion, and inbound sales.
Sales & Marketing Coordinator
Interstate Hotels & Resorts
Orlando, FL
03.2016 - 05.2020
- Developed and executed advertising campaigns and promotional materials, enhancing brand visibility and engagement.
- Coordinated trade shows, sales meetings, and industry events, managing schedules and outreach to maximize participant engagement and networking.
- Supported sales leadership by conducting competitive analysis, pricing research, and delivering market trend reports to inform strategic decisions.
- Maintained sales databases and marketing assets, streamlining internal systems for efficient reporting.
- Prepared quotes and supported new product and service offerings.
Education
Bachelor of Science - Marketing
Universidad Interamericana De Puerto Rico
Aguadilla, Puerto Rico05-2015
Skills
- Go-to-market execution
- Marketing campaigns
- Digital marketing
- Event marketing
- Bundled products and promotions
- Revenue optimization
- Pricing strategies
- Channel partnerships
- Partnerships and alliances
- Revenue forecasting and analysis
- Market analysis
- Customer relationship management
- Cross-functional leadership
- Vendor management
Languages
Spanish
Native/ Bilingual
Timeline
Sales & Marketing Manager
Museum of Illusions Orlando
05.2023 - Current
Sales Manager
Five Star Claims and Adjusting
11.2020 - 07.2023
Sales & Marketing Coordinator
Interstate Hotels & Resorts
03.2016 - 05.2020
Bachelor of Science - Marketing
Universidad Interamericana De Puerto Rico