Summary
Overview
Work History
Education
Skills
Languages
Timeline
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STEPHANIE M. SANTANA

Perth Amboy,NJ

Summary

Dynamic and results-driven Field Sales Leader with over 10 years of experience in sales management, team leadership, and field sales across the beauty and retail industries. Proven track record of exceeding sales targets, building high-performing teams, and executing strategic field initiatives across major retail accounts. Bilingual in English and Spanish with a deep understanding of multicultural markets.

Overview

11
11
years of professional experience

Work History

Field Sales Account Executive

First Aid Beauty
09.2021 - Current
  • Manage sales execution across 20+ store locations, leading a team of 6 freelancers
  • Drove regional sales and brand growth across key doors, achieving top 1st place AE ranking nationally
  • Develop sales strategies and in-store activations that consistently exceed sales targets
  • Partner with regional leadership at Sephora, ULTA, and Macy’s to enhance brand visibility
  • Conduct field trainings, drive product education, and manage event logistics
  • Monitor team performance, create payroll budgets, scheduling and ensure timely reporting via Plan Day Concur and Ranstad
  • Provided exceptional customer service, addressing concerns promptly to maintain strong client relationships.

Account Coordinator

Tarte Cosmetics
12.2016 - 08.2020


  • Coordinated large-scale field education initiatives including events in Puerto Rico (Spanish language)
  • Manage sales execution across 40+ store locations, leading a team of 23 freelancers
  • Identified and addressed store-level challenges in merchandising and inventory
  • Worked closely with corporate and field teams to align strategy, training, and execution
  • Developed strong relationships with Ulta, Sephora and Macy's across all of NJ and parts of NY

Sales Assistant

Fox Television Stations
09.2016 - 12.2016
  • Provided daily sales reports, maintained promotional data, and supported regional sales initiatives

Sales & Education Specialist
08.2015 - 12.2016
  • Led product education, field coaching, and hands-on sales training for store staff
  • Planned and executed promotional events, surpassing regional sales expectations
  • Established loyal client base through personalized selling and product knowledge

Executive Sales Assistant
11.2015 - 05.2016
  • Supported National Sales Director with reporting, sales tracking, and team engagement initiatives
  • Managed field incentives and communications across nationwide sales team

Marketing Representative / Fragrance Specialist

Elizabeth Arden
05.2014 - 12.2015
  • Executed regional sales initiatives, increasing brand sales (John Varvatos) by 347%
  • Coordinated marketing events and promotions across multiple store locations

Impulse Beauty Sales Manager

Macy’s
05.2015 - 08.2015
  • Oversaw department sales and managed day-to-day floor operations
  • Recruited, trained, and led a team of beauty advisors; maintained high productivity standards
  • Surpassed monthly sales goals, even while operating independently for extended periods

Education

Bachelor of Science - Business Administration

Rider University
Lawrenceville, NJ
05.2014

Skills

  • Advanced proficiency in Microsoft Excel, PowerPoint, and Word
  • Adobe Creative Suite
  • Plan Day, Concur, T-Sheets, Randstad Systems
  • Makeup Artistry & Product Demonstration

Languages

English
Native or Bilingual
Spanish
Native or Bilingual

Timeline

Field Sales Account Executive

First Aid Beauty
09.2021 - Current

Account Coordinator

Tarte Cosmetics
12.2016 - 08.2020

Sales Assistant

Fox Television Stations
09.2016 - 12.2016

Executive Sales Assistant
11.2015 - 05.2016

Sales & Education Specialist
08.2015 - 12.2016

Impulse Beauty Sales Manager

Macy’s
05.2015 - 08.2015

Marketing Representative / Fragrance Specialist

Elizabeth Arden
05.2014 - 12.2015

Bachelor of Science - Business Administration

Rider University

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STEPHANIE M. SANTANA