Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

STEPHANIE ROSADO

Cincinnati

Summary

Two-time President Award recipient for outstanding sales performance. A results driven leader with 10+ years of sales and analytics experience across multiple categories and class of trades. Enthusiastic about fostering relationships and being an authentic leader to curate the ideal culture. Motivated to execute forecast plans and the ability to story tell using fact-based insights. An ambitious initiative-taker seeking to take startup skills and develop young professionals in CPG sales.

Overview

11
11
years of professional experience
1
1
Certification

Work History

National Account Manger

Kao Corporation
12.2023 - Current
  • Achieve $15M quota at CVS across multiple brands and categories by leveraging category consumption and loyalty data to identify new category, shelf placement, and distribution opportunities.
  • Led #2 hair care category growth through a hard conversion packaging update by working with CPFR and category management teams to create performance tracker and holding monthly meetings to review objectives and identify next steps.
  • Coach senior category analyst team in line review and other category projects by assisting them with brand/item history, oversee the creation of performance trackers, and develop presentation skills for key customer meetings.
  • Negotiate sales terms and contracted promotional plans to maximize effectiveness and save the company over $20M.
  • Launch Kao E-Content Strategy by collaborating with customer digital teams to enhance product content, request front page location, and filter across multiple search terms to grow .com sales by +10%.
  • Navigate customer bankruptcy by working with internal finance partners to understand business risks and lead supplier terms on a quarterly basis.

Regional Broker Manager

Kao Corporation
02.2023 - 12.2023
  • Exceeded quota results of $11M in shipments within portfolio consisting of Rite Aid, Regional Grocery, Regional Drug, and Wholesale accounts which resulted in +10% growth to the AEMEA sales organization in the first year.
  • Lead a team of 6 broker managers to drive regional chain business to $10M in sales and quota attainment over 120% of yearly goal by hosting reoccurring touch bases to discuss agenda topics for current business challenges.
  • Identified new distribution partners such as Medical Wholesale by working with internal brand partners to identify the size of the opportunity and create clinical usage propositions which drove $1.5M in shipments in the first year.
  • Created display programs by working with internal brand display partners to identify item mix, matched with retailer strategies, to win key retail seasons and drive $3.5M in incremental sales growth.
  • Balanced trade spends amounting to $1.8M by forecasting brand accruals, analyzed program performance, and calculated ROI, to strategize future planning periods.

Senior Category Management Analyst

Kao Corporation
06.2021 - 02.2023
  • Led analytics for the US Sales Drug Team which accounted for $115M in shipments and met 100% index to quota as well as 102% growth index in the first year of the role.
  • Exceeded budgeted net sales of $500K for leading account and achieved having one of the best performing account portfolios within the organization by providing display and program analytics support to the National Account Manager.
  • Guided National Drug retailer as HBL category captain, by utilizing Nielsen AOD scan data and provided category insights to educate the merchant team on retailer, subcategory, segment, brand, and upc, performances.
  • Advised Value Channel merchant to build a best-in-class skincare planogram after educating the merchant by utilizing 4P analysis, identified distribution gaps, applied consumer insights, and compared competitive planograms which resulted in category market share growth +1.5 points in 52 weeks.
  • Established relationships with HBL category merchant teams for Walgreens and CVS by leading category analytics projects and contributed insights to meet the customers strategic needs while achieving internal sales objectives valuing over $58M in consumption in one year.
  • Provide leadership to sales analyst team by leading the data and excellence committee initiatives to roll out Power BI reports and coach analysts through one-off project requests, share new data tracking systems, and lead standard operating procedures for measuring KPIs.
  • Influenced the development and delivery of a Joint Business Plan and Category Line Reviews with customers by meeting with internal team members to establish assortment goals and marketing strategies, then assign tasks with weekly check ins to ensure the delivery of the mutual KPIs.

Regional Account Manager

Rhinegeist Brewery
01.2020 - 06.2021
  • Developed compelling sales pitches using marketing assets to secure point-of-sale retail programs, collaborating with the marketing team to create account-specific promotional strategies. Led end-to-end execution, from forecasting distribution targets to managing consumer price delivery and tracking sales performance, resulting in $500,000 in incremental revenue within six months.
  • Forecasted 51% of the company portfolio which valued $19M for one year, by factoring variables such as planogram adds, brand launch timelines, and program acceptance.
  • Executed company assortment strategy by identifying opportunities using client specific and competitive data, review historical performance data with client, and provide solutions that were tailored specifically the client’s category growth initiatives.
  • Collaborated with marketing partners to create customized sales decks for client annual business review and reset cycles using competitive benchmarking techniques to grow chain portfolio by 10% vs PY.
  • Summarized portfolio performance using why analysis and identified future opportunities monthly for leadership team.

Senior Business Analyst

Rhinegeist Brewery
07.2016 - 06.2021
  • Projected 3 years of company sales totaling $150M through the development forecast models which factor variables such as distribution, rate of sale, sales days adjusted, brand mix, historical trends, and seasonality.
  • Supported sales leadership to understand KPI’s through ad hoc analytic projects and deliver innovative brand assortment suggestions which total $4.5M projected innovation revenue for 1 year.
  • Segmented data by class of trade, chain or independent, on or off premise to provide monthly why analysis to Vice President of Sales.
  • Coordinated with Director of Operations to create sales forecast models inform production schedules.
  • Formulated cost benefit analysis working cross departments to gather internal production data and comparative competitive forecasts to assist with company and brand strategies.
  • Developed monthly IRI insights analysis by market and sent summary reports to territory managers to inform and influence sales strategies.
  • Educated team members across all departments on how to use Microsoft Office tools such as Excel and PowerPoint, provide consultancy to leadership on how to create models, track KPIs, and create visual data reports for presentations utilizing techniques such as pivot tables, VLOOKUP, and IF statements.

Account Executive

OneTouchPoint
12.2015 - 07.2016
  • Hosted client meetings and presented agency services specific to the clients’ marketing goals.
  • Led direct mail and digital marketing campaigns.
  • Prepared and managed client creative briefs.

Sales Operations Analyst

OneTouchPoint
06.2014 - 12.2015
  • Youngest member on the corporate leadership team
  • Supported the $140 million sales organization by assisting the Vice Presidents of Sales with forecasts and individual sales representative’s budgets to grow sales by 3% year over year.
  • Prepared KPI reports using data from proprietary ERP software and delivered analysis to company President daily for operations strategies.
  • Ensured monthly sales and marketing reports were compiled and delivered according to schedule.
  • Led launch of Salesforce CRM as company administrator and trained entire sales management team

Education

Bachelor of Business Administration - Marketing, Minor in Spanish

University of Cincinnati, Carl H. Lindner College of Business
Cincinnati, OH
04.2014

Skills

  • Sales mentor
  • Excel, Power BI, and Tableau
  • Category consultant
  • Authentic communicator
  • Data-driven decision making
  • Sales presentations
  • Client relationship building
  • Goal oriented

Certification

  • Kennedy Heights Montessori Center, Fundraising Chair August 2023-May 2025
  • Category Management Association October 2021-Current
  • Certified Cicerone September 2017
  • Ohio Craft Brewers Association Brewer’s Association July 2016

Timeline

National Account Manger

Kao Corporation
12.2023 - Current

Regional Broker Manager

Kao Corporation
02.2023 - 12.2023

Senior Category Management Analyst

Kao Corporation
06.2021 - 02.2023

Regional Account Manager

Rhinegeist Brewery
01.2020 - 06.2021

Senior Business Analyst

Rhinegeist Brewery
07.2016 - 06.2021

Account Executive

OneTouchPoint
12.2015 - 07.2016

Sales Operations Analyst

OneTouchPoint
06.2014 - 12.2015

Bachelor of Business Administration - Marketing, Minor in Spanish

University of Cincinnati, Carl H. Lindner College of Business

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STEPHANIE ROSADO