STEPHANY AGUILAR
Elizabethtown,KY
Summary
Results-driven Marketing Communication Specialist focusing on digital marketing, including email, SMS, and affiliate marketing. I currently develop and manage email-targeted campaigns, manage Share-A-Sale programs, build media and influencer relationships, and update website content. I am adept at leveraging data and analytics to refine marketing strategies and drive performance. Also experienced in quality assurance, ensuring consistency and effectiveness across marketing initiatives. Known for my strong communication and organizational skills, I am eager to contribute to a dynamic, forward-thinking company.
Overview
11
11
years of professional experience
Work History
Social Media Strategist
Budsies Co. LLC
08.2025 - Current
- Brainstorm, design, and produce visually engaging content including photography, videography, video editing, graphic design, and collages to promote products and campaigns.
- Monitor and engage audiences across all social media platforms to foster community growth, increase brand awareness, and drive sales.
- Independently develop and execute social media marketing campaigns, selecting and managing high-level influencer partnerships to maximize reach.
- Manage acquisition and strategic use of customer-generated content, ensuring brand alignment and compliance.
- Organize and maintain digital media assets in Dropbox for efficient content retrieval and consistency.
- Oversee and protect brand identity across all company social media channels.
- Analyze performance metrics to optimize engagement, conversions, and platform strategies.
- Research and identify emerging social platforms and trends for new engagement opportunities.
Marketing Communications Specialist
BUDSIES CO. LLC
01.2023 - Current
- Manage the Share-A-Sale affiliate program, overseeing partnerships and performance optimization.
- Leverage data and analytics to refine campaign strategies and improve sales.
- Manage media and influencer relationships, including PR Volt campaigns to increase brand visibility.
- Develop and execute marketing emails, including welcome flows, and personalized messaging to enhance customer engagement.
- Create content and copy for emails such as giveaways, contests, sales, newsletter sign-ups, surveys, post-product delivery, and SMS welcome sequences.
- Implement segmentation strategies to improve email performance, removing irrelevant audiences and sending review request emails to highly satisfied customers.
- Track key email metrics to measure and improve campaign effectiveness, including open rates, click-through rates, and revenue attribution.
- Develop and maintain a comprehensive editorial calendar that's used for marketing, social media, and PR efforts.
- Develop and manage content production across multiple formats, collaborating with PPC, Social, and CMO teams to align content with broader marketing goals.
- Oversee blog content creation, working with guest bloggers to develop high-quality articles, maintain a blog calendar, and implement backlinking strategies.
- Maintain and update website content using Magento including creating landing pages, product pages, static blocks, website imagery, banners, and sales elements to improve user experience.
- Manage social proof integrations, including Curator (social aggregator) and Google Reviews (Reviewmysite.com), to enhance credibility and customer trust.
Customer Care & Quality Assurance Manager
Budsies Co. LLC
01.2020 - 01.2023
- Oversaw entire production process including reviewing customer order, liaisons between headquarters and designers in overseas factories, quality assurance, shipping, and customer service.
- Implemented statistical reporting methods to minimize production errors and enhance overall quality control.
- Established and maintained thorough documentation and SOP for crucial quality assurance processes, regularly analyzed team metrics to monitor productivity and identify trends in precision, and facilitated ongoing improvements.
- Led the onboarding and offboarding process and oversaw the overall employee lifecycle.
Fulfillment & Office Manager
Budsies Co. LLC
01.2018 - 01.2020
- Enforced quality assurance protocols for individualized orders to meet company standards.
- Implemented and maintained safety measures across physical locations, fostering a secure working environment for employees.
- Established and supervised a proficient fulfillment team.
- Managed inventory for warehouse and headquarters, ensuring a seamless supply chain to support operational needs.
- Cultivated relationships with suppliers and developed reliable sources for high-quality materials.
Operations Analyst
Budsies Co. LLC
01.2016 - 01.2018
- Leader of the analyst team in charge of communication between customers and production teams.
- Supported shipping, receiving, and invoicing operations within the fulfillment center to facilitate smooth and efficient order processing.
- Provided creative direction and guidance to the manufacturing team to enhance the quality and visual appeal of the produced customized goods.
Photography Assistant
Master Piece Images
01.2015 - 01.2016
- Lead photographer and produced high-resolution images to enhance visual content for diverse company projects.
- Conceptualized and implemented set designs for photography shoots ensuring a cohesive and visually appealing representation.
Education
Bachelor of Science - Psychology
Florida Atlantic University
Boca Raton, FL05-2017
Skills
- Canva
- Figma
- Sprout Social
- InVision
- WordPress
- Miro
- Google Suite
- MS Office
- Asana
- Slack
- Magento
- Makerware
- Shipstation
- Storyblok
- Mailchimp
- Klaviyo
- Dropbox
- Share-a-sale
- Awin
Timeline
Social Media Strategist
Budsies Co. LLC
08.2025 - Current
Marketing Communications Specialist
BUDSIES CO. LLC
01.2023 - Current
Customer Care & Quality Assurance Manager
Budsies Co. LLC
01.2020 - 01.2023
Fulfillment & Office Manager
Budsies Co. LLC
01.2018 - 01.2020
Operations Analyst
Budsies Co. LLC
01.2016 - 01.2018
Photography Assistant
Master Piece Images
01.2015 - 01.2016
Bachelor of Science - Psychology
Florida Atlantic University
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