Stephen Beringer
Indianapolis,Indiana
Summary
Dynamic marketing and communications leader with over 20 years of experience driving enrollment growth, digital strategy, and brand excellence across higher education, nonprofit, and mission-driven sectors. Proven expertise in crafting integrated marketing plans, optimizing CRM and technology ecosystems, and collaborating with senior leadership to advance institutional priorities. Renowned for building high-performing teams, managing multimillion-dollar budgets, and executing data-driven campaigns that enhance recruitment, retention, and student success. Committed to delivering impactful marketing strategies that align with business goals while adapting to evolving market conditions through thorough market analysis and effective client relationship management.
Overview
20
20
years of professional experience
Work History
University Marketing Advisor
Ball State University
Muncie, IN
03.2024 - Current
- Lead strategic marketing and communications planning for academic and administrative units to support enrollment and recruitment goals.
- Serve as senior advisor translating institutional priorities into integrated campaigns across digital, web, print, and paid media.
- Partner with enrollment leadership and University Marketing & Communications to ensure brand consistency and message alignment.
- Advise on budgets, timelines, vendor management, and performance metrics; support executive-level communications.
Marketing Manager (Contract)
Jaspen Staffing
Indianapolis, IN
08.2023 - 12.2023
- Directed digital, email, and social strategies to drive client acquisition.
- Managed marketing budgets and data-driven advertising strategies.
- Increased client acquisition by 30% through targeted campaigns.
Membership & Marketing Program Director
Indiana Primary Health Care Association
Indianapolis, IN
03.2020 - 06.2023
- Led organization-wide marketing and membership strategy; managed and coached a team of five.
- Oversaw CRM-driven email programs, website strategy, digital campaigns, and media partnerships.
- Managed $150K annual marketing budget and vendor contracts.
- Increased membership by 20% and expanded monthly reach to 10,000+ stakeholders.
Director of Marketing
Metal Zinc, LLC
Houston, TX
12.2018 - 03.2020
- Directed branding, marketing strategy, and communications, recruited and supervised marketing staff.
- Oversaw website management, email marketing, analytics, and partner communications.
Director of Marketing Communications
HoustonWorks USA
Houston, TX
01.2009 - 01.2012
- Led marketing and communications strategy for a major workforce development nonprofit.
- Managed staff, budgets, fundraising communications, and executive messaging.
Education
Master of Arts - Public Relations
Ball State University
Bachelor of Science - Journalism
Ball State University
Skills
- Adobe Creative Suite
- Google Analytics
- Salesforce
- HubSpot
- WordPress
- SEO/PPC
- Microsoft Office
- ClickUp
- PeopleSoft
- SAP
- NetSuite
- CRM management
- Conversion optimization
- Influencer marketing
- Paid advertising
- Product positioning
- Campaign management
- Google analytics
- Brand messaging
- Brand design and development
- Teamwork and collaboration
- Time management
- Team leadership
- Creative thinking
- Effective communication
- Verbal and written communication
- Decision-making
- Detail-oriented
Accomplishments
- Achieved 20%membership increase by introducing a new monthly magazine to 10,000+ stakeholders.
- Supervised team of 12 staff members.
- Managed a budget more than $1 million.
- Collaborated with team of 15 in the development of ALEX.
Languages
English
Native or Bilingual
German
Limited Working
Timeline
University Marketing Advisor
Ball State University
03.2024 - Current
Marketing Manager (Contract)
Jaspen Staffing
08.2023 - 12.2023
Membership & Marketing Program Director
Indiana Primary Health Care Association
03.2020 - 06.2023
Director of Marketing
Metal Zinc, LLC
12.2018 - 03.2020
Director of Marketing Communications
HoustonWorks USA
01.2009 - 01.2012
Bachelor of Science - Journalism
Ball State University
Master of Arts - Public Relations
Ball State University
CORE COMPETENCIES
- Enrollment Marketing & Recruitment Strategy
- Integrated Marketing Planning
- CRM & Marketing Technology
- Digital, Web, Email & Social Strategy
- Executive & Internal Communications
- Budget & Vendor Management
- Market Research & Analytics
- Team Leadership & Coaching
- University Branding & Governance