Stephen Lake
Summary
Customer-focused Territory Sales Representative with 28 years of experience generating revenue through individually tailored sales strategies. Product-fluent marketer, effortlessly demonstrating product usefulness in daily applications. Creative and personable representative with customer-focused outreach tactics and lead generation strategies. Motivated individual with experience in customer service and sales. Skilled in building customer relationships and understanding customer needs. Strong communication and interpersonal skills for providing superior customer service.
Overview
24
24
years of professional experience
Work History
Territory Sales Representative
Mohawk Rubber Sales
1998.06 - 2022.11
- Generated advertising brochure for vendor use.
- Recorded accurate and efficient records in customer database.
- Resurrected and monetized dormant leads to build book of business and increase revenues.
- Negotiated prices, terms of sales and service agreements.
- Maintained relationships with established accounts and prospected new retailers by calling on customers and engaging prospects in person.
- Maintained current knowledge of evolving changes in marketplace.
- Presented professional image consistent with company's brand values.
- Fielded customer complaints and facilitated negotiations, resolving issues and reaching mutual conclusions.
- Met existing customers to review current services and expand sales opportunities.
- Selected correct products based on customer needs, product specifications and applicable regulations.
- Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
Education
High School Diploma -
Delran High School
Delran, NJ06.1989
Skills
- Market Research
- High-Volume Environments
- Sales Data Tracking
- Corporate Standards
- Customer Training
- Customer Service and Assistance
- Product Knowledge
- Developing New Business
- Client Needs Assessment
- Expanding Territories
- Information Updates
Additional Information
I have spent the last 28 years servicing the Commercial and Retail tire and retail industry. I have developed extensive relationships with most of the vendors in this industry. this is a wonderful asset when you get asked a question that you may not know the proper answer to. Having the ability to know who to call for that answer and followup with the customer builds confidence. Which turns into continued growth and loyalty . Once the customer has confidence and believes in you this can become a major asset in the ongoing pricing battle and help maintain a fair and competitive gross margin.
Timeline
Territory Sales Representative
Mohawk Rubber Sales
1998.06 - 2022.11
High School Diploma -
Delran High School
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