Stephen Melancon
NEW ORLEANS,LA
Summary
Results-driven communications professional with over 17 years of experience in journalism, strategic communication, and digital content management. Adept at developing compelling content, driving engagement, and managing cross-functional teams. Proven ability to lead communication strategies, create thought leadership content, and collaborate with technical experts to translate complex topics into engaging narratives.
Overview
19
19
years of professional experience
Work History
Digital Content Manager
WWL-TV Channel 4 News
New Orleans, LA
09.2023 - Current
- Develop and execute strategic communication plans to increase audience engagement across digital platforms.
- Collaborate with internal teams to create multimedia content, including articles, social media posts, and white papers.
- Spearheaded the launch of New Orleans’ first 24-hour streaming news platform.
- Partner with stakeholders to digitize archival footage for storytelling and branding initiatives.
Content and Assignment Manager
WWL-TV Channel 4 News
New Orleans, LA
06.2017 - 09.2023
- Led daily content strategy and editorial meetings to align with organizational goals.
- Managed digital and social media presence, leveraging analytics to optimize engagement.
- Developed crisis communication strategies for major events, including hurricane coverage and COVID-19 response.
- Fostered relationships with industry professionals to enhance media collaboration and outreach.
News Producer & Special Projects Coordinator
WWL-TV Channel 4 News
New Orleans, LA
02.2007 - 06.2017
- Produced newscasts, ensuring compelling storytelling and alignment with audience needs.
- Coordinated special projects, including video production and event coverage.
- Created press releases, articles, and promotional materials for major initiatives.
Contracting & Interior Design Consultant
Perrin Design & Construction
New Orleans, LA
10.2005 - 02.2007
- Administered timelines and budget management for successful post-Katrina recovery projects.
- Collaborated with clients and stakeholders to actualize design concepts.
- Produced content for material boards and specification binders for presentation and construction.
Education
High School Diploma -
Holy Cross High School
New Orleans, LA05-1998
Some College (No Degree) - Communications Studies
Louisiana State University
Baton Rouge, LASkills
- Content Development & Communications Strategy
- Social Media & Digital Engagement
- Brand Management & Thought Leadership
- Crisis Communication & Media Relations
- Event Coordination & Stakeholder Engagement
- Adobe Suite, Microsoft Suite, SharePoint
- SEO, Data Analytics & Audience Insights
Affiliations
- Hogs for the Cause – Social/Digital Media Coordinator, Silent Auction Chair
- Tipitina’s Foundation – Press Releases, Promotional Video Production
- Advocacy Center of Louisiana – Fundraising Video Production
References
References available upon request.
Timeline
Digital Content Manager
WWL-TV Channel 4 News
09.2023 - Current
Content and Assignment Manager
WWL-TV Channel 4 News
06.2017 - 09.2023
News Producer & Special Projects Coordinator
WWL-TV Channel 4 News
02.2007 - 06.2017
Contracting & Interior Design Consultant
Perrin Design & Construction
10.2005 - 02.2007
High School Diploma -
Holy Cross High School
Some College (No Degree) - Communications Studies
Louisiana State University
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