Dedicated Live Events professional with a 20-year history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
20
20
years of professional experience
Work History
Director of Sales and Marketing
ASM Global/Mohegan Sun Arena At Casey Plaza
08.2009 - Current
Directed sales and marketing management staff in successful use and development of business plans and strategies.
Sourced advertising opportunities to place adverts in press and social media.
Assisted in the procurement of major venue contracts including tenant, naming rights and pouring rights partners
Evaluated market data to develop and create business strategies and marketing plans.
Created and implemented internal and external communication plans to establish consistent and timely messaging.
Collaborated with internal stakeholders to design strategies for messaging and communications.
Established and managed relationships with key media contacts to determine optimal coverage of company initiatives.
Managed sales promotions and marketing strategies on major social media sites.
Suggested innovative ideas to increase sales and improve customer experience.
Marketing Coordinator
ASM Global/Mohegan Sun Arena At Casey Plaza
08.2005 - 08.2009
Planned and executed internal and external marketing events.
Created engaging brochures and flyers to use for promotional materials and distribution.
Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Generated sponsorships with related and partnering entities to enhance marketing objectives.
Wrote and distributed press releases to increase brand visibility.
Developed creative presentations, trend reports, kitted assets, and product data sheets.
Marketing Assistant
ASM Global/Mohegan Sun Arena At Casey Plaza
08.2004 - 08.2005
Generated Group Sales and Sponsorship leads through phone calls, emails and face-to-face interactions.
Utilized Adobe Photoshop and Powerpoint to design and create informational flyers and advertisements.
Managed content on venue website
Assisted with planning, development and implementation of company projects and programs.
Performed tasks and projects as assigned by director of marketing.
Box Office Ticket Seller
ASM Global/Mohegan Sun Arena At Casey Plaza
10.2003 - 08.2004
Provided exceptional customer service to promote positive event-going experience.
Performed cash, card and check transactions to complete customer purchases.
Maintained current knowledge of arena events and promotions and highlighted sales to customers.
Sold event tickets utilizing Ticketmaster host system
Education
Bachelor of Science - Sports Management
Misericordia University
Dallas, PA
05.2004
Skills
Promotions and Marketing Strategies
Social Media Platforms
Industry Partnerships
Budget Development
Media Negotiations
Client Base Retention
Timeline
Director of Sales and Marketing
ASM Global/Mohegan Sun Arena At Casey Plaza
08.2009 - Current
Marketing Coordinator
ASM Global/Mohegan Sun Arena At Casey Plaza
08.2005 - 08.2009
Marketing Assistant
ASM Global/Mohegan Sun Arena At Casey Plaza
08.2004 - 08.2005
Box Office Ticket Seller
ASM Global/Mohegan Sun Arena At Casey Plaza
10.2003 - 08.2004
Bachelor of Science - Sports Management
Misericordia University
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