Stephen Skinner
Lancaster
Summary
Sales & Marketing professional with proven ability to drive strategic initiatives, enhance brand presence, and optimize campaign performance. Skilled in digital marketing, market analysis, and cross-functional team leadership. Adaptable to changing needs and focused on collaborative success. Known for delivering measurable results and fostering growth.
Overview
39
39
years of professional experience
Work History
Marketing Director/ Marketing Manager
Empire Merchant's North
01.2022 - 06.2026
- Direct Team of 5 RTC Managers, serving the 5 Upstate Markets.
- Responsible for All Marketing Activities with regards to Moet Hennessy Brands in NYS.
- Work directly with Moet Hennessy Corporate Team to develop marketing plans and execute in field.
- Developed TOP 50 on-premise/off-premise accounts in each market, these 200 accounts control 77% of business annually.
- Work directly with Empire Merchant's North Sales Teams to increase Brand Awareness & Market Penetration.
- Responsible for brand growth, focusing on the on-premise market. Increased on-premise sales by over 59.8% YOY in UNY.
- Achieved WSET Level 2 certification With Distinction in both Wine/Spirits.
Buffalo District Sales Manager/Sales Consultant
CA Curtze Foods
11.2015 - 07.2021
- Directed sales operations for over 14,000 line-items yielding annual sales exceeding $51 million in the Buffalo Market.
- Managed team of 11 consultants, supervised sales reps' training and development across diverse backgrounds with focus on 3 senior, 4 veteran, and 4 recruited trainees.
- Developed and executed customized programs for Key Accounts, including rebates, discounts, loan pay-off, and marketing initiatives.
- Initiated and led 'Friday Training' program throughout the district, fostering a forum for exchanging strategies in navigating customer interactions amidst the COVID 19 pandemic.
Managing Partner
ERS Group/Evans Law Associates
04.2009 - 10.2014
- Served as a key member of the executive team, advancing to Director role and developing sales strategies for a financial services company.
- Provided direction and leadership to a team consisting of 5 sales managers and 75 employees.
- Formulated marketing, sales planning, and business development strategies to drive revenue growth.
National Sales Manager
Xerox, Mercury Print Productions
10.2004 - 12.2008
- Delivered specialized printing solutions sales consultation to the clientele in five states of MA, RI, CT, VT and NH.
- Promoted to Corporate Office in Rochester, NY to oversee Custom Printing Solutions for Xerox's largest Channel Partner Nationwide.
- Created a new Channel Process which achieved double-digit growth in product pull-through and new client sales on a quarterly & YOY basis.
- Enhanced revenue streams and client relationships by actively engaging in cold calling campaigns, leveraging referral networks, and cultivating productive connections through networking initiatives.
- Generated potential leads and successfully negotiated with corporate clients leading to increased sales closure rates.
Partner, Money Manager, Financial Planner
UBS Financial Services, Morgan Stanley
06.1995 - 09.2004
- Delivered financial investment guidance to retail and institutional investors.
- Managed investments with active licenses including: Series 3, Series 7, Series 31, Series 63 and Series 65.
- Collaborated with two brokers to establish a strategic partnership, leading to the development of an innovative investment process that maximized the expertise of our top-notch analysts.
Chronic Care Specialist/Surgical Sales Specialist
Allergan Medical, A Division of Allergan
10.1987 - 04.1994
- Facilitated patient care by coordinating treatment plans with Ophthalmologists to better control patient outcomes.
- Grew an underperforming territory from $2.3 million dollars annually to over $5 million dollars from 1987-1991.
- Transitioned to the Surgical Division in 1991, training Ophthalmologists on Small Incision Cataract Surgery.
- Responsible for promoting intra-ocular Implants, surgical consumables, along with surgical capital equipment.
- Built this market from $6.7 million dollars in 1991 to over $11 million dollars in 1994.
Education
AAS - Marketing
SUNY College At ALFRED
Alfred, NYBS - Marketing & Management
SUNY College At FREDONIA
Fredonia, NYGraduate work for MBA - Finance
CANISIUS COLLEGE
Buffalo, NYSkills
- Operations Management
- Business Development
- Project Management
- Logistics Management
- Staff Management
- Business Planning
Availability
Available for Relocation and Extensive Travel
Timeline
Marketing Director/ Marketing Manager
Empire Merchant's North
01.2022 - 06.2026
Buffalo District Sales Manager/Sales Consultant
CA Curtze Foods
11.2015 - 07.2021
Managing Partner
ERS Group/Evans Law Associates
04.2009 - 10.2014
National Sales Manager
Xerox, Mercury Print Productions
10.2004 - 12.2008
Partner, Money Manager, Financial Planner
UBS Financial Services, Morgan Stanley
06.1995 - 09.2004
Chronic Care Specialist/Surgical Sales Specialist
Allergan Medical, A Division of Allergan
10.1987 - 04.1994
BS - Marketing & Management
SUNY College At FREDONIA
Graduate work for MBA - Finance
CANISIUS COLLEGE
AAS - Marketing
SUNY College At ALFRED