Stephen Sofocleous
Palm Beach Gardens
Summary
Experienced with developing social media strategies that boost brand engagement. Utilizes data-driven insights to optimize campaigns and achieve marketing goals. Track record of leveraging compelling content and analytics to drive measurable success.
Overview
10
10
years of professional experience
Work History
Social Media Strategist
GolfN
03.2024 - Current
- Develop and execute a daily content strategy for the brand’s X account, focusing on high-engagement posts tailored to platform trends.
- Create original posts, threads, visuals, memes, and short-form video clips aligned with brand identity and growth objectives.
- Analyze performance metrics to refine content strategy, and identify high-performing formats.
Director of Brand Marketing
CFX
08.2019 - 09.2022
- Utilized analytics tools (native X analytics and third-party platforms) to report results and inform ongoing content experimentation.
- Writing original, long-form content tailored for SEO that took the site ranking from hundreds to the top ten in multiple keyword searches.
- Tested new content types (AI-generated visuals, polls, quote tweets, images, and long-form posts) to increase reach and capitalize on algorithm updates.
Senior Account Analyst
BNY Mellon
03.2016 - 04.2018
- Performed daily and monthly accounting of client investment accounts.
- Produced custom financial statements for clients.
- Built efficiencies and automated recurring tasks.
Education
Bachelor of Science in Business Administration (B.S.B.A) - Finance and Information Systems Management
Duquesne University
Pittsburgh05.2015
Skills
- Social Media Strategy
- Copywriting
- Trend Analysis
- Brand Identity Development
- Memes & Visual Humor
- Analytics & Insights
- Digital Storytelling
- Short-Form Video Concepts
Timeline
Social Media Strategist
GolfN
03.2024 - Current
Director of Brand Marketing
CFX
08.2019 - 09.2022
Senior Account Analyst
BNY Mellon
03.2016 - 04.2018
Bachelor of Science in Business Administration (B.S.B.A) - Finance and Information Systems Management
Duquesne University