STEPHENIE P. CRATZ
Palm Beach Gardens,FL
I can’t understand why people are frightened of new ideas. I’m frightened of the old ones.
John Cage
Summary
Dynamic Sales Executive with 25 years of experience providing high level of customer service while increasing revenues. Successful at leveraging sales technologies, software and CRM data to identify, analyze and act upon leads, opportunities and sales funnels. Personable communicator focused on exceeding client expectations.
Overview
25
25
years of professional experience
Work History
VP Sales & Marketing
Fox Marketing International DBA Steffy Patty Palm
04.2017 - Current
- Client specific marketing strategies, major retailers; Sam's Club, Walmart, Office Depot
- Team Grew sales from 5M-60M.
- Founded Steffy Patty in April 2022, import women's accessories from China, France, Australia. Exceeded ROI of $100,000 in 4th month.
- Developed short and long-term sales strategies to gain market share, uncover new sales opportunities and increase revenue.
Luxury Sales Real Estate Associate
Sotheby’s Realty
05.2013 - 02.2017
- Worked independently with minimal supervision.
- Served customers with knowledgeable, friendly support at every stage of buying and selling. 3M in listings upon starting. Delivered full price offers.
- Built relationships with customers and community to promote long term business growth.
Vice President of Mortgage Lending
Guaranteed Rate
04.2012 - 02.2013
- Developed short and long-term sales strategies to gain market share, uncover new sales opportunities and increase revenue. 29M personal production.
- Complied with established internal controls and policies.
- Performed routine closings, maintained clean, accurate and accessible records and kept close eye on transaction updates throughout each quarter.
VP Sales & Marketing
Advanced Medical Consulting
09.2007 - 03.2011
- Consulted with cardiologist specialists to establish new business partnerships through exploratory and informative meetings focused on value and benefits of device solutions.
- Managed over 50 customer calls per day.
- Increased sales by 10%
Owner/ President of Sales and Marketing
The Fox Financial Group, Inc. The Fox Realty, Group, Inc
09.1997 - 01.2007
- Built start up mortgage bank 0-300M in Sales.
- Sold for profit.
- Consulted with customers to assess needs and propose optimal solutions.
- Enhanced operational efficiency and productivity by managing budgets, accounts and costs.
- Recruited, hired and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
- Introduced new methods, practices, and systems to reduce turnaround time
- Developed and implemented marketing strategies to generate new customers and increase sales and profit margins
Education
Bachelor of Science - Business Communications, Architecture & Interior Design, Spanish.
Graduate - Real Estate, Mortgage, Insurance Licenses
06.2002
Skills
- Strategic Direction
- Global Sales and Marketing
- P&L Responsibility
- Customer Needs Assessments
- Company Branding
- Photo Imaging
- Profit Target Achievement
- Contact Management Systems
- Margin Goals
- Tactics and Execution
- Profitability Assessments
- Direct Mail
- Cross-Channel Marketing
- Competitive Intelligence
- Promotions and Marketing Strategies
- Staff Meetings
- Operational Efficiency
- Business Management and Development
- Consultative Selling Techniques
- Website Tools
- Expanding Territories
- Infrastructure Designing
- Shipping and Receiving Oversight
- Operating Procedures and Policies
- Closing Techniques
- Lead Identification and Generation
- Salesforce Software
- Sales Program Coordination
- Budgeting and Expenditures
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
VP Sales & Marketing - Fox Marketing International DBA Steffy Patty Palm
04.2017 - Current
Luxury Sales Real Estate Associate - Sotheby’s Realty
05.2013 - 02.2017
Vice President of Mortgage Lending - Guaranteed Rate
04.2012 - 02.2013
VP Sales & Marketing - Advanced Medical Consulting
09.2007 - 03.2011
Owner/ President of Sales and Marketing - The Fox Financial Group, Inc. The Fox Realty, Group, Inc
09.1997 - 01.2007
Minnesota State University - Bachelor of Science, Business Communications, Architecture & Interior Design, Spanish.
Gold Coast - Graduate, Real Estate, Mortgage, Insurance Licenses
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