Sterling James
Canton,MS
Summary
Marketing professional with a background in creating and executing effective marketing campaigns. Known for delivering impactful results that elevate brand presence and customer engagement. Reliable team player with focus on collaboration and adaptability, bringing skills in digital marketing, content creation and strategic planning.
Overview
9
9
years of professional experience
Work History
Marketing Specialist
University of Mississippi Medical Center
Jackson, MS
01.2023 - Current
- Coordinated internal and external communication projects aligned with organizational goals, timelines and budgets.
- Partnered with departments to develop branded communication and marketing materials.
- Assisted with marketing campaigns, events, advertising and internal communications initiatives.
- Supported presentations, community outreach, special projects and public relations efforts.
Social Media Manager
Liquid Creative
Jackson, MS
02.2022 - 12.2022
- Implemented and executed the social media strategy for multiple clients, ranging from schools, medical, sports and restaurants/bars.
- Created and ran ads on various social media platforms, resulting in anywhere from 10,000 to 1,000,000 impressions in a one to three month span.
- Produced graphics to be used on social postings, ads, banners etc.
- Worked with clients to get an understanding of their needs and offer advice to help them reach their social media goals.
Office Administrative Assistant
Weems McDonald LLC
Canton, MS
08.2020 - 06.2021
- Received and sorted tax returns for current and past fiscal years.
- Scanned and filed financial information for clients.
- Managed office supply inventory, ensuring availability of essential materials for daily operations.
Social Media Intern
YNK Podcast
Remote
04.2020 - 08.2020
- Edited over 250 videos that were posted across several social media platforms
- Worked in a time-sensitive environment to ensure all videos are ready for posting following podcast broadcasts
- Released videos reaching a range of 300 to 15,000 viewers
Business Analyst
Millsaps College
Jackson, MS
08.2018 - 05.2019
- Established the social media strategy for the entrepreneurial program ELSEWorks.
- Designed advertisement for the 2018 Millsaps College Homecoming Tour of Midtown.
- Created featured articles that highlight local business owners in Midtown.
People Growth and Engagement Intern
HORNE LLP
Ridgeland, MS
05.2018 - 08.2018
- Executed social media strategy for a $90 million firm including writing content, selecting photos and scheduling posts.
- Created content for the firm’s internal social internet communication platform (Jostle) to include formal editing and proofing processes.
- Assisted with event execution for training and development classes/workshops with attendance ranging from 10-500.
Undergraduate Management Intern
Millsaps College
Jackson, MS
08.2017 - 05.2018
- Partnered with the Business Association of Midtown for data compilation research.
- Collaborated with over 50 local businesses for data collection.
- Organized and designed a business directory for the Midtown Jackson area.
Education
MBA - Business Administration
Millsaps College
Jackson, MS06-2019
BBA - Business Administration
Millsaps College
Jackson, MS05-2018
Skills
- Digital marketing
- Campaign management
- Graphic design
- Communications management
- Project management
- Direct mail campaigns
- Branding
Timeline
Marketing Specialist
University of Mississippi Medical Center
01.2023 - Current
Social Media Manager
Liquid Creative
02.2022 - 12.2022
Office Administrative Assistant
Weems McDonald LLC
08.2020 - 06.2021
Social Media Intern
YNK Podcast
04.2020 - 08.2020
Business Analyst
Millsaps College
08.2018 - 05.2019
People Growth and Engagement Intern
HORNE LLP
05.2018 - 08.2018
Undergraduate Management Intern
Millsaps College
08.2017 - 05.2018
MBA - Business Administration
Millsaps College
BBA - Business Administration
Millsaps College