Steve Cho
Buford,GA
Summary
"Highly dynamic, positive, and growth-oriented Sales Professional with a proven 15-year track record with 10 years of successful retail business ownership and over 5 years of high-volume B2B wholesale
sales experience. Adept at developing strategic sales plans, building client relationships, and adapting to changing market needs. Known for effective communication, leadership, and problem-solving skills that foster collaboration and deliver high-impact outcomes. Skilled in client negotiation, market analysis, and sales forecasting.
Overview
15
15
years of professional experience
Work History
Sales Executive Manager
Midway International Inc
Duluth, GA
08.2023 - Current
- Direct all B2B wholesale sales of hair products consistently generating and maintaining $300,000 in monthly revenue ($3.6M annual run rate) through aggressive expansion and client relations.
- Developed and maintained strong client relationships to drive product sales growth.
- Conducted market research to identify new sales opportunities and emerging trends.
- Provided training and mentorship to junior sales team members, fostering skill development and knowledge sharing.
Sales Executive
Beauty Element
Duluth, GA
06.2020 - 07.2023
- Managed high-volume B2B account distribution for regional hair and beauty product retail buyers,
serving as a trusted primary merchant consultant. - Secured net-new accounts through strategic cold-calling, product demonstrations, and structured multi-
year supply contract negotiations. - Negotiated contracts with key clients, contributing to long-term business partnerships and revenue stability.
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
Owner
Metro by T-Mobile
Decatur, GA
02.2015 - 05.2020
- Managed daily operations, ensuring efficient workflow and optimal customer service.
- Developed training programs to enhance staff performance and retention.
- Analyzed sales data to identify trends and adjust marketing strategies effectively.
- Increased customer satisfaction by implementing efficient business processes and providing exceptional service.
Owner/Operator
KC ANIMATION
01.2011 - 12.2013
- Research manufacturing plants, communicate with them, and place orders
- Identifying current trends and market shifts
- Managed client relationships, ensuring satisfaction through effective communication and service delivery.
- Coordinated marketing efforts to expand brand presence and attract new business opportunities.
Education
High School Diploma - Sociology
Diablo Valley College
Pleasant Hill, CANo Degree - Sociology
Diablo Valley College
Pleasant Hill, CASkills
- Sales coaching
- Sales presentations
- Territory management
- Competitor analysis
- Business development and planning
- Sales strategy
Languages
English
Full Professional
Korean
Native or Bilingual
Timeline
Sales Executive Manager
Midway International Inc
08.2023 - Current
Sales Executive
Beauty Element
06.2020 - 07.2023
Owner
Metro by T-Mobile
02.2015 - 05.2020
Owner/Operator
KC ANIMATION
01.2011 - 12.2013
High School Diploma - Sociology
Diablo Valley College
No Degree - Sociology
Diablo Valley College