Steve Cunningham
Royal Oak
Summary
Results-driven performance manager with extensive experience in optimizing digital advertising efficiencies and driving productivity. Proven expertise in data analysis, performance metric development, and budget management to enhance organizational efficiency. Strong communication, leadership, and problem-solving skills foster collaboration and elevate team performance.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Sr. Manager of Digital Advertising
Organic 3, Inc.
06.2019 - Current
- Executed and optimized paid media campaigns across Google Ads, Meta, LinkedIn, and Microsoft Advertising, increasing overall ROAS by 82% with returns exceeding five times investment.
- Analyzed campaign data and performance metrics, reallocating budgets to top-performing channels and audiences for improved efficiency.
- Directed budget management and resource allocation for projects, maximizing financial effectiveness and supporting project goals.
- Cultivated relationships with external media vendors and marketing technology partners, driving revenue growth and streamlining operations.
- Crafted strategic marketing plans to promote organic products, aligning initiatives with market trends and consumer demand.
Sr. Digital Media Manager- (freelance)
Gyro
03.2019 - 05.2019
- Developed digital marketing strategies that increased brand visibility and engagement across platforms.
- Oversaw performance of client's paid search and paid social accounts to ensure alignment with marketing objectives.
- Analyzed performance metrics to refine digital outreach efforts and optimize campaigns for improved engagement.
Sr. Digital Media Manager- Paid Search/Paid Social
Engage
01.2018 - 01.2019
- Managed client media programs with annual budgets over $4 million, optimizing allocation for maximum impact.
- Oversaw client paid search and social accounts, enhancing ROI through data-driven strategies.
- Collaborated with C-level executives to present advertising results, shaping data-informed marketing strategies.
Paid Social Manager
iProspect
09.2017 - 12.2017
- Managed onboarding of 12MM Paid Social account from prior agency to iProspect, ensuring seamless transition and integration.
- Established best practices for QA, implementation, optimization, and reporting on social platforms to enhance campaign effectiveness.
Sr. Digital Media Manager Paid Search/Paid Social
Hanson, Inc.
04.2017 - 08.2017
- Developed and optimized digital media campaigns through Adwords and Facebook to meet client KPIs.
- Served as SME on digital media platforms including Adwords, Facebook, Twitter, LinkedIn, and YouTube, advising on best practices.
- Reported monthly media reviews to clients, providing actionable recommendations for campaign improvement.
Sr. Account Manager - Paid Search/Paid Social
Be Found Online
06.2016 - 11.2016
- Developed and led a high performing team through coaching, feedback and other career guidance.
- Served as the primary point of contact for the client's daily needs.
- Managed the operational success of the accounts to ensure that deliverables are met on time and on budget.
Account Lead (GM)
iProspect
07.2015 - 06.2016
- Evaluated workflow processes to identify improvements and recommend efficient solutions.
- Collaborated with client services manager on developing interns, specialists, and coordinators.
- Managed budgeting, forecasting, and optimization of campaigns through structural audits and analysis.
Search Marketing Specialist- Buick (GM)
iProspect
07.2013 - 07.2015
- Served as client-facing search marketing expert, daily tracking of performance and budget pacing on PPC campaigns managing a 9MM+ budget.
- Worked with SEO team to analyze opportunities for landing page optimizations.
- Managed vendor relationships with Google, Yahoo/Bing and Marin.
Education
Bachelor of Science - Business Administration - Marketing Mgmt
Wayne State University
Detroit, MI05-2007
Skills
Certification
- Google Adwords Professional Certified
- Facebook Blueprint Certified
Timeline
Sr. Manager of Digital Advertising
Organic 3, Inc.
06.2019 - Current
Sr. Digital Media Manager- (freelance)
Gyro
03.2019 - 05.2019
Sr. Digital Media Manager- Paid Search/Paid Social
Engage
01.2018 - 01.2019
Paid Social Manager
iProspect
09.2017 - 12.2017
Sr. Digital Media Manager Paid Search/Paid Social
Hanson, Inc.
04.2017 - 08.2017
Sr. Account Manager - Paid Search/Paid Social
Be Found Online
06.2016 - 11.2016
Account Lead (GM)
iProspect
07.2015 - 06.2016
Search Marketing Specialist- Buick (GM)
iProspect
07.2013 - 07.2015
Bachelor of Science - Business Administration - Marketing Mgmt
Wayne State University