Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
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Steve Eaves

Steve Eaves

Tampa,FL

Summary

Multi-talented and passionate Senior Executive with high proficiencies in sales, sponsorship negotiations, and creative marketing. Extensive network of contacts and relationships across professional sports teams and league offices. Delivers high revenue generation and return on investment for Organization.

Overview

24
24
years of professional experience

Work History

Vice President Club and Team Relations

Fanatics
03.2017 - Current
  • Developed and implemented Front Office Sales and Services strategy to optimize revenue generation and establish service-related trust.
  • Negotiate sponsorship deals and marketing assets aligned with Fanatics Enterprises over-arching strategies. Implemented mid and end of season scorecard disciplines to assess Return on Investment.
  • Foster internal and external relationships and collaboration with leagues, teams, Nike, Fanatics Authentics, Win Craft and Mitchell & Ness.
  • Manage hospitality. 30+ ticket banks
  • Fanatics Community Ambassador through Golf Classic and Global Impact Day leadership. Manage $125K budget for athlete and partner donations.

Director, Sponsorship and Retail Marketing

VF Licensed Sports Group (VFC)
07.2000 - 03.2017
  • Manage $12.5M Majestic MLB sponsorship budget. Negotiate 30 team deals annually.
  • Assist and collaborate on marketing campaigns including player photo/video shoots, MLBPA approvals, player agent negotiations, and placement of assets in Team Store Shops.
  • MLB Brand & Sales Management experience.
  • Manage hospitality. 25+ ticket banks.
  • Charitable Board Director managing $150K annual budget .
  • 6-time honoree of VFC 100 out of 62,000 employees worldwide.

Education

Bachelor of Arts - Marketing / Psychology

The University of Alabama
Tuscaloosa, AL

Skills

  • Business Development
  • Client Relationship Building
  • Articulate Communication
  • Negotiation and Persuasion
  • Revenue Growth
  • Community Outreach

Affiliations

  • Florida Sports Hall of Fame Board of Directors
  • Tampa Bay Sports Commission Board of Directors
  • Ronald McDonald House Charities Board of Directors
  • Johns Hopkins All Children's Hospital Foundation Board
  • Special Olympics Florida West Coast Council

Timeline

Vice President Club and Team Relations

Fanatics
03.2017 - Current

Director, Sponsorship and Retail Marketing

VF Licensed Sports Group (VFC)
07.2000 - 03.2017

Bachelor of Arts - Marketing / Psychology

The University of Alabama

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Steve Eaves