Steven Kalthoff
Boulder,Colorado
Summary
A seasoned manager with 14+ years of experience in digital marketing and web development for enterprise organizations. Highly proficient in full stack web development along with the administration of marketing automation tools using API and custom modules. Primary focus on assisting management and colleagues achieve their marketing goals while guiding overall strategy. Proven success supporting the entire marketing technology stack while being grounded in the fundamentals of information systems.
Overview
17
17
years of professional experience
Work History
Senior Manager, Digital Marketing
Intrado Corporation
Longmont, CO
06.2010 - Current
Primary Administrator of Eloqua & Hubspot Tools
- Managed over 15 million contacts, hundreds of forms, landing pages, and campaigns across 4 global divisions.
- Expertise in lead scoring and conversion rates.
CMS Development and Template Creation
- Developed and maintained websites using WordPress, Drupal, Hubspot, and Eloqua.
- Created templates using PHP, TWIG, HUBL, and JavaScript.
Email Deliverability Specialist
- Implemented DKIM, SPF, and DMARC.
- Conducted SPAM analysis to ensure high deliverability rates.
Compliance Officer
- Ensured adherence to GDPR, CAN-SPAM, CASL, and CCPA laws.
Acquisition Migration Specialist
- Successfully performed over 10 migrations from Act-On, Pardot, Marketo, Hubspot, and Eloqua.
- Developed in-depth knowledge of each marketing automation system.
Salesforce Administration
- Managed lead assignment rules, workflow rules, and queue notifications.
- Integrated Salesforce with Hubspot and Eloqua.
Director of Technology
VOLUNTEER Save the Water, STW
10.2017 - 04.2019
- Director of Technology team of 10+ volunteers
- Directed SEO, Projects, GTM, GA, VM acquisition
- Personally, in charge of creating new WordPress site, with Ubuntu server provisioning
IT Tech I
University of Colorado Systems
Boulder, Co
05.2007 - 06.2010
- Help Desk representative to Access Management Provisioning Systems that supports issues within Student Information Systems Online and Web, PeopleSoft OID, DARSweb, Active
- Provisioning of Access Request forms through HRMS/Financial PeopleSoft Systems, Student
- Development of Drupal CMS based Access Management Homepage
Education
Master of Science - Information Systems Management, Cybersecurity & Information Assurance
University of Colorado
Denver05.2020
Bachelor of Arts - Sociology & Pyschology - Emphasis in Neuroscience
University of Colorado
Boulder, CO12.2007
Skills
Marketing Automation
- Hubspot, Eloqua, Marketo, Act-On, Pardot
API Operations
- Bulk operations via Python and JSON
- RESTful API
- KPI Data analysis
Web Development
- PHP, HTML, CSS, JavaScript, Nodejs, REACT, SQL, jQuery
- Angular, Flask, Python Web Apps Development Experience
Cloud Development
- Azure Functions
- AWS
Backend Systems Administration
- Debian, Fedora, Nginx, Apache, MySQL, MariaDB
SEO and UX/UI
- Advanced SEO knowledge
- UX/UI testing
- Conversion rate optimization
Content Management Systems
- WordPress
- Drupal
- Hubspot CMS
References
- Karen Schlarb - Coworker for 10 years at Intrado (303) 709-3371
- Becca Dungey - Coworker for 10 years at Intrado (303) 330-3280
- Andrew Rotheram VP of Marketing Intrado (514) 238-2373
Accomplishments
Q2 2016 Summit Award Winner (Employee of the Quarter)
Timeline
Director of Technology
VOLUNTEER Save the Water, STW
10.2017 - 04.2019
Senior Manager, Digital Marketing
Intrado Corporation
06.2010 - Current
IT Tech I
University of Colorado Systems
05.2007 - 06.2010
Master of Science - Information Systems Management, Cybersecurity & Information Assurance
University of Colorado
Bachelor of Arts - Sociology & Pyschology - Emphasis in Neuroscience
University of Colorado
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