Steve Walters
Superior
Summary
Seasoned executive with 14+ years leading sales, marketing, and operations, transforming the Minnesota Monsters (formerly the Duluth Harbor Monsters) from a concept into a championship-winning, commercially resilient franchise. Proven success driving ticketing and revenue growth, scaling digital and community-first marketing, and building strategic partnerships that expand brand reach and diversify income streams. Recognized for delivering back-to-back championships and cultivating a fiercely loyal fan base through clear vision and disciplined execution. Adept at guiding cross-functional teams through rapid growth, refining brand narratives, and leveraging technology to enhance operational performance. Positioned to drive growth, partnerships, and tech-enabled commercialization for ambitious sports organizations or innovative tech companies.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Chief Executive Officer and General Manager
Minnesota Monsters
Duluth
08.2023 - Current
- Overseeing all aspects of the team's operations, sales, and marketing, including:
- Leading and managing all team staff and volunteer personnel
- Directing sales and marketing efforts for the team
- Managing the team's social media presence
- Coordinating and managing team events
- Collaborating with the team owner on strategic decisions and long-term goals
- Representing the team in media and public relations
- Procuring and managing meals and housing for the team
- Coordinating travel logistics
- Managing player contracts and salary cap
- Trading and releasing players as needed
Realtor and Team Social Media Coordinator
RE/MAX Results
Superior
06.2022 - 12.2023
- Analyzing and determining competitive market prices
- Promoting property sales through advertising, open houses, multiple listing services, and other online advertising platforms
- Interviewing clients to determine what properties they were seeking
- Creating social media content and campaigns
- Monitoring campaigns and analyzing data obtained
Sales And Marketing Representative
Midwest Communications, Inc.
Duluth
07.2021 - 05.2022
- Met with advertisers to build meaningful relationships, develop promotional ideas, and attain sales goals
- Conducted thorough research on co-op opportunities and presented innovative ideas to advertisers
- Delivered compelling sales presentations
- Created and executed digital and radio advertising campaigns
- Crafted engaging ad copy and scripts
- Represented the company at trade shows and events
Channel Marketing Manager
Fasetto
Superior
01.2017 - 04.2020
- Led and supervised marketing and sales teams
- Managed and curated the company's social media presence
- Represented the company at trade shows, engaging with potential clients and conducting follow-up meetings and product demos
- Delivered public speaking engagements
- Networked and collaborated with industry marketing professionals
- Executed and implemented digital marketing campaigns
- Developed and presented compelling sales proposals to clients
- Analyzed data to generate insightful performance reports
- Optimized marketing campaigns to maximize return on investment
Education
Youth Ministry - Youth Ministry
North Central University
Minneapolis, MN01.2006
Skills
- Sales management
- Operations Management
- Marketing Management
- Public Speaking
- Public Relations
- Event coordination
- Business administration
Certification
REALTOR
Awards
- 20 Under 40
- Back-to-back Champions of The Arena League (2024 & 2025)
Timeline
Chief Executive Officer and General Manager
Minnesota Monsters
08.2023 - Current
Realtor and Team Social Media Coordinator
RE/MAX Results
06.2022 - 12.2023
Sales And Marketing Representative
Midwest Communications, Inc.
07.2021 - 05.2022
Channel Marketing Manager
Fasetto
01.2017 - 04.2020
Youth Ministry - Youth Ministry
North Central University