Results-driven marketing manager specializing in budget management, KPI monitoring, and goal-oriented planning. Proven track record in developing brand awareness strategies and driving impactful marketing campaigns.
Overview
32
32
years of professional experience
Work History
Marketing Manager
Reyes Beverage Group
Huntington Beach, CA
06.2023 - 07.2026
Developed and executed integrated marketing campaigns to enhance brand visibility and customer engagement.
Managed digital marketing efforts, including social media strategy and email campaigns, to drive lead generation.
Analyzed market trends and competitor strategies to inform product positioning and promotional tactics.
Collaborated with cross-functional teams to align marketing initiatives with organizational goals and objectives.
Constellation Brand Manager
Reyes Beverage Group
Huntington Beach, CA
08.2018 - 06.2023
Led cross-functional teams to implement marketing campaigns aligned with brand objectives.
Developed and executed brand strategies to enhance market presence and consumer engagement.
Conducted market research to identify trends, driving data-informed decision-making for product positioning.
Managed brand budgets, ensuring effective allocation of resources for maximum ROI on projects.
Supplier | Brand Manager
Reyes Beverage Group
Anaheim, CA
02.2008 - 08.2018
Streamlined procurement processes, reducing lead times and costs.
Developed and maintained strong vendor relationships for optimal pricing and service.
Coordinated logistics for timely delivery of products to clients.
Managed inventory levels to ensure seamless supply chain operations.
Sales Supervisor
Reyes Beverage Group
Santa Ana, CA
02.1999 - 08.2008
Led sales team to achieve and exceed monthly revenue targets through strategic planning and execution.
Fostered strong relationships with key clients, ensuring high levels of satisfaction and retention.
Developed training programs for new hires, enhancing product knowledge and customer engagement skills.
Analyzed sales data to identify trends, optimizing inventory management and stock levels.
Account Manager
Reyes Beverage Group
Santa Ana, CA
09.1994 - 02.1999
Fostered strong client connections to support customer satisfaction and retention initiatives.
Led strategic planning sessions to align client objectives with company initiatives and resources.
Evaluated sales metrics to uncover growth opportunities and enhance account performance.
Analyzed sales metrics to identify opportunities for growth and improvement in account performance.
Education
High School Diploma -
Huntington Beach High School
Huntington Beach, CA
06-1985
Skills
Incentive package design
New product forecasting
Brand strategy development
Strategic planning
Budget oversight
KPI tracking
Partnership development
Financial management
Market research
Accomplishments
Used Microsoft Excel to develop inventory tracking spreadsheets.
Achieved 99% Employee Engagement scores during Spring survey.