Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
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Steven Krohn

providence,Rhode Island

Summary

Dynamic professional with extensive experience in the wine industry, notably at E & J Gallo and two major Rhode Island wineries. Expert in wine education and customer service, I excel in creating memorable customer experiences and driving revenue growth. Skilled in merchandising and sales presentations, my leadership has consistently resulted in significant achievements, including expanding sales at Sakonnet Vineyards to the number 1 position in New England.

Overview

40
40
years of professional experience
1
1
Certification

Work History

Speciality Team Member

Whole Foods Market
05.2019 - Current
  • Enhanced customer experiences by providing knowledgeable product recommendations and personalized service.
  • Utilized exceptional communication skills to address customer inquiries and resolve issues promptly.
  • Maintained accurate records of inventory levels to help optimize stock replenishment procedures.
  • Gained loyal clientele through consistent delivery of outstanding service and extensive product knowledge.
  • Supported store operations through efficient inventory management, stocking shelves, and maintaining clean displays.
  • Collaborated with team members to ensure smooth daily operations and a positive work environment.

Owner

Splashes of Wine
07.2017 - 03.2020
  • Created private wine event company for corporate events & the public
  • Conducted monthly wine classes at White Horse Tavern(Newport) and Gracies(Providence)
  • Held private classes at homes

Tasting Associate

Trendsetters
10.2018 - 05.2019
  • Represented spirits and wine brands at retail locations
  • Researched each product prior to tasting, prepared sales sheet
  • Reported number of customers and bottles sold


Wine Department Manager

Somerset Liquors
02.2015 - 05.2017
  • Created Somerset Wine School with monthly classes at $25 per person
  • Doubled email list to over 1,000 verified members
  • Developed private email list for fine wine customers
  • Managed wine department: 1,500 skus, 440 lay down
  • Maintained wine inventory on two floors
  • Built and maintained displays, shelves, cold box

Director of Wine Education

Carolyn's Sakonnet Vineyards
01.2013 - 04.2015
  • Re-established wine club leading to higher profits
  • Trained tasting room staff
  • Developed domestic shipping program after researching laws in all 50 states

Wine Consultant

Wines and More
03.2011 - 12.2012
  • Conducted monthly wine classes
  • Managed budget and wine buying for entire department

Director of Sales and Marketing

Newport Vineyards
01.2002 - 12.2010
  • Increased number one retail account from 100 to 500 cases
  • Designed distributor sales and incentive programs for MS Walker and Martignetti
  • Expanded annual revenue in winery's bed and breakfast coupon program from $15,000 to $100,000 annually
  • Made in person visits to over 100 bed and breakfasts to develop the program
  • Administrator of Coastal Wine Trail

Director of Merchandising

Martignetti Companies
03.1999 - 12.2001
  • Trained, managed and promoted all merchandisers to sales rep positions within one year
  • Responsible for key accounts in Eastern Massachusetts

Sales Manager

Sakonnet Vineyards
02.1990 - 02.1999
  • Developed sales program for 100 off premise accounts in Mass. and Rhode Island
  • Increased annual sales from 12,000 to 50,000 cases, #1 among all New England wineries
  • Hired and managed two sales reps for smaller accounts
  • Conducted over 100 store tastings annually

Various Management

E & J Gallo Winery
11.1984 - 01.1989
  • Promoted from sales rep to district, regional, area and distributor management positions
  • Supervised four district managers and 25 sales reps in Los Angeles distributor(winery's largest in the nation)
  • Focused on grocery stores in Los Angels and Ventura positions and wine stores in Albany NY as distributor manager

Education

MBA - Finance

The Wharton School
Philadelphia, PA
05-1983

Master of Science - Economics And Management

Duke University School of Forestry
Durham, NC
05-1979

Bachelor of Arts - Spanish Major

Duke University
Durham, NC
05-1976

Skills

  • Customer service retail
  • Tasting room experience
  • Sales presentations to retail
  • Merchandising
  • Wine Education

Certification


  • WSET Level 3 Johnson and Wales, Providence

Languages

Spanish
Professional Working

Timeline

Speciality Team Member

Whole Foods Market
05.2019 - Current

Tasting Associate

Trendsetters
10.2018 - 05.2019

Owner

Splashes of Wine
07.2017 - 03.2020

Wine Department Manager

Somerset Liquors
02.2015 - 05.2017

Director of Wine Education

Carolyn's Sakonnet Vineyards
01.2013 - 04.2015

Wine Consultant

Wines and More
03.2011 - 12.2012

Director of Sales and Marketing

Newport Vineyards
01.2002 - 12.2010

Director of Merchandising

Martignetti Companies
03.1999 - 12.2001

Sales Manager

Sakonnet Vineyards
02.1990 - 02.1999

Various Management

E & J Gallo Winery
11.1984 - 01.1989

MBA - Finance

The Wharton School

Master of Science - Economics And Management

Duke University School of Forestry

Bachelor of Arts - Spanish Major

Duke University

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Steven Krohn