Steven Reagan
Sevierville,TN
Summary
Dynamic sales leader with a proven track record at Performance Food Group Corporation, excelling in revenue generation and deal closing. Recognized for cultivating key accounts and implementing innovative sales strategies, achieving consistent annual growth. Adept at coaching teams and negotiating contracts, driving exceptional customer satisfaction and business success.
As a results-driven and seasoned District Sales Manager, I brought outstanding analytical, multitasking, and time management abilities. I offer a 29 year experienced background overseeing daily operations of business segments or departments of the food industry. I am driven and cost-conscious individual dedicated to capitalizing on new revenue potential. I am a talented team builder and analytical problem solver with sound judgement and strong business acumen. Effectively deepen customer, team, and vendor relationships with articulate and persuasive communication style.
Sales Achievements:
Presidents Cup 1997,98,99 and 2000
Presidents Round Table - 2002,03,04, and 05
Received Presidents Club Offered for the top 2% of sales people nationwide in 2003 and 2004
AWARDS:
District Manager of the year in 2007, 09, 10, 12, 14, 15, 17, and 19
Participated in Company awards such as:
Emerald Club, Presidents Cup and Traditions
Ranked as the number 1 District Sales Manager in the country in 2019
Circle of Excellence Winner in 2021
Diligent District Sales Manager with proven ability to drive sales growth and lead high-performing teams. Successfully spearheaded initiatives that increased market penetration and optimized sales processes. Demonstrated expertise in strategic planning and relationship-building to enhance revenue performance.
Overview
19
19
years of professional experience
Work History
Vice President of Sales
Performance Food Group Corporation
02.2022 - Current
- Increased sales revenue by developing and implementing innovative sales strategies.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Secured key accounts with targeted presentations, strengthening brand reputation amongst industry leaders.
- Developed short and long-term sales strategies to gain market share, uncover new sales opportunities and increase revenue.
- Implemented data-driven decision-making processes, enabling informed strategic choices that positively impacted the bottom line.
- Enhanced customer satisfaction through fostering strong relationships and providing exceptional service.
- Navigated complex negotiations to secure favorable contracts for long-term success.
- Fostered performance development of staff through ongoing coaching and mentoring on best practices.
- Improved profitability by optimizing pricing strategies and cost controls.
- Delivered consistent annual growth by executing effective sales plans and promotions.
- Contributed to team and customer success by creating and delivering engaging client-facing presentations to communicate [Product or Service] benefits.
- Collaborated with cross-functional teams to drive product development and innovation, resulting in increased sales.
- Managed budgets effectively to allocate resources towards high-impact initiatives.
- Led a high-performing sales team, providing coaching, mentoring, and performance management.
- Performed monthly sales forecasting and competitive analysis to determine product performance levels and need for new product developments.
- Cultivated a culture of excellence within the sales team by setting clear expectations and prioritizing professional development opportunities.
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
- Built relationships with customers and community to establish long-term business growth.
- Managed accounts to retain existing relationships and grow share of business.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
District Sales Manager
Performance Food Group Co
01.2006 - 02.2022
- Collaborated closely with other district managers to share best practices, learnings, and drive overall success of the organization.
- Improved team performance by providing regular coaching, training, and mentoring to sales representatives.
- Increased sales revenue by developing and implementing effective sales strategies for the district.
- Exceeded annual sales targets through strategic planning, territory optimization, and customer relationship building.
- Recognized potential talent within the team members early on; mentored them into higher positions in the organization over time.
- Assessed competitive landscape regularly to adapt strategies accordingly and maintain a leading position in the market.
- Grew YOY sales [Number]% by consistently meeting and exceeding quotas.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Enhanced team morale by fostering a positive work environment, recognizing achievements, and promoting professional development opportunities.
- Led sales meetings to communicate objectives, review progress against goals, and discuss areas for improvement.
- Analyzed data trends to monitor performance metrics and develop actionable insights for continuous improvement efforts.
- Developed strong partnerships with key clients, ensuring long-term business relationships and repeat sales.
- Streamlined operations by collaborating with cross-functional teams to address challenges and improve processes.
- Delivered timely reports on sales activities to senior leadership for informed decision-making processes.
- Assessed each location's individual and team performances, analyzing data trends to determine best methods to improve sales results.
- Contributed to company growth by identifying new market opportunities for product expansion.
- Championed a customer-first approach within the team, ensuring all representatives understood their impact on overall customer satisfaction and retention.
- Worked diligently with dealers and management teams to forge lasting relationships and assist in solving unique business problems.
- Negotiated contracts with clients for mutual benefit while maintaining strict adherence to company policies and ethical standards.
- Managed change effectively during organizational restructuring or product launches, minimizing disruption on the team''s performance.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
Education
Bachelor of Science - Minor in Economics
Carson Newman University
Jefferson City, TN05-1993
Skills
- Deal closing
- Trade show representation
- Sales pipeline management
- Revenue generation
- Sales reporting
- Sales presentations
- Pricing strategy
- Sales meeting facilitation
- Sales strategy execution
- Sales team motivation
- Key account growth
- Sales team coaching
- Contract negotiations
Activities and Awards:
Club Groups:
*Board of Directors Boys and Girls Club of the Smokey Mountains
*Pigeon Forge City Council Board for several different topics including the growth of the City and City planning
*Graduate of Leadership of 2020
*Committee member of Mountain Hope Medical Clinic
*President of Kensley Properties LLC from 2006 to Present
*Pigeon Forge Council Beer Board Co-Chair
Timeline
Vice President of Sales
Performance Food Group Corporation
02.2022 - Current
District Sales Manager
Performance Food Group Co
01.2006 - 02.2022
Bachelor of Science - Minor in Economics
Carson Newman University
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