SAP
STEVEN SHENNUM
Sammamish,WA
Work Preference
Summary
Dynamic and results‑driven sales and product management leader with a long record of delivering sustained revenue, profit growth, and market expansion across the home improvement and building‑products industry. Known for driving multimillion‑dollar sales gains, launching innovative go‑to‑market strategies, and providing award‑winning leadership in highly competitive environments. Adept at building strong client and partner relationships, navigating complex challenges, and seizing new business opportunities through strategic thinking, clear communication, and disciplined execution. Recognized for professionalism, emotional intelligence, and the ability to adapt quickly to diverse markets and customer needs. A collaborative, persuasive, and highly motivated contributor who consistently elevates team performance and aligns sales initiatives with organizational goals.
Overview
27
27
years of professional experience
Work History
Director of Key Accounts & Business Development
Accent Building Materials
06.2025 - 01.2026
- Spearhead growth, retention, and profitability strategies for national and regional accounts.
- Serve as the primary liaison for major customers, managing escalations and complex negotiations.
- Align internal teams such as sales, operations, supply chain, and finance to deliver tailored solutions.
- Analyze market trends and performance metrics to identify opportunities and mitigate risks.
- Lead account reviews, forecasting, and executive presentations.
- Negotiate pricing, terms, and long-term agreements with strategic partners.
- Ensure compliance with contractual and operational standards.
- Provide product knowledge training and market insights to sales and branch teams.
- Collaborate with sourcing and procurement teams on RFQs for key accounts.
- Travel 30-50% to customer sites, industry events, and company facilities.
- Accent Building Materials distributes quality roofing, siding, and exterior supplies to contractors and homeowners in North America.
Business Development Manager
PrimeSource Building Products
01.2024 - 06.2025
- Collaborate with management to identify promising market opportunities and drive leads, fostering growth in PrimeSource Building Products’ core pneumatic systems and concrete accessory business In the PNW/Rockies area.
- Leverage analytics, collaborate with Product Management and Import Sourcing Teams, and utilize internal resources to develop targeted programs aimed at significantly growing regional business.
- Prioritize opportunities in collaboration with District Sales Managers and Territory Managers, ensuring optimal resource allocation for building stronger partnerships.
- Conduct thorough market research, tracking current conditions and competitive activities to stay ahead of trends.
- Formulate strategies and execute promotional activities to boost sales using Salesforce, Tableau and SAP enterprise tools.
- Ensure product programs are aligned with local market needs through regular review and monitoring.
- Maintain a proactive approach to sales targets, consistently exceeding sales and profit budgets by closely monitoring and analyzing sales reports.
- Provide support and training to colleagues on Analytics and Salesforce Tools within the designated region.
- Remain flexible to handle additional responsibilities as assigned by District Sales Manager, Director & VP.
- PrimeSource Building Products is a top global fastener supplier and a key North American distributor of specialty building materials, offering brands like Grip-Rite and Pro-Twist to residential and commercial construction markets.
- Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
- Represented company and promoted products at conferences and industry events.
Director of Product Management
PrimeSource Building Products
11.2022 - 12.2023
- Provide leadership in fastener and fastening systems, ensuring technical and regulatory compliance.
- Support supply chain activities and identify new growth opportunities.
- Establish product plans to achieve volume, margin, and market share goals.
- Collaborate with Sales to align pricing and marketing strategies across regions.
- Communicate critical issues to Executive and Commercial Teams.
- Forecast product volume and pricing; prepare reports on market share and profitability.
- Resolve product issues with Sales and assist in deal negotiations.
- Monitor competition and ensure profit targets through cost analysis.
- Company specializes in fasteners and fastening systems with a focus on product leadership, quality, and market expansion.
Senior Product Manager
PrimeSource Building Products
02.2019 - 11.2022
- Collaboration with new and existing international and domestic suppliers on products, pricing, supply chain and terms and conditions of supply.
- Implementation of marketing campaigns, support material, point of sale and training materials.
- Introduction of new product lines to increase market penetration while managing current products to maintain position in the market.
- Maintain regular contact with the customers to ensure that they are provided with all necessary technical support.
- Negotiating orders terms and conditions to meet both client and company needs.
- Organize site visits and product trials for prospective customers and report results to relevant concerns.
- Product research, market pricing analysis, competitor analysis, price implementation and product growth analysis.
- Setting up sales targets, planning and achieving sales targets with principals and sales team.
- Consulted with product development teams to enhance products based on customer interest data.
- Managed product demonstrations and testimonials for performance evaluation.
- Liaised with sales and marketing team to collect customer feedback, incorporating into subsequent production runs and development lifecycles.
- Managed product roadmaps, aligning with company goals and ensuring timely delivery of key features.
- Led cross-functional teams for successful product launches, resulting in increased market share.
- Developed communications plans for new products, increasing sales 128%.
Commercial Market Manager
PrimeSource Building Products
07.2016 - 02.2019
- Developing, updating and presenting training materials for vendors regarding company’s products, equipment and services.
- Ensure integrity and compatibility of different products that make up the solution.
- Generate reports based on the status of the solution.
- Monitoring the competitor activity and the market trends.
- Proposing creation or improvement of products and equipment, based on the market trends.
- Focus on growing existing accounts and acquiring new clients.
- Follow up sales process and related operational activities.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Developed strong relationships with key industry partners, fostering collaboration and mutual growth opportunities.
- Leveraged data analytics tools to gain insights into customer behavior patterns, informing future sales tactics and promotional strategies.
Director - Non-Ferrous - West
PrimeSource Building Products
08.2010 - 07.2016
- Part of a two member team managing the highest end fastener product line for a nationwide distributor.
- Selling to all levels of the distribution chain.
- Marketing responsibilities.
- Inventory management.
- Leading team member training.
- Facilitated cross-functional collaboration for improved decision-making processes within the organization.
Vice President and General Manager
Steelhead Fasteners/Eastside Staple & Nail
02.2003 - 07.2010
- Led sales, marketing, and business development: brand management, key accounts, customer relations, vendor negotiations, and inventory fulfillment.
- Built distribution channels with STAFDA accounts, independent building materials suppliers, Wholesalers and two-step distribution.
- Held P&L and budget responsibilities.
- Provide cross-functional team training, coaching, and mentoring of both inside and outside sales personnel.
- Developed innovative products, direct new product launches and current line improvements.
- Facilitated all advertising including traditional print media, trade shows, press releases, trade expert editorials, website promotion and social networking platforms.
- Overhauled packaging and standardize product presentation.
- Fortified product procurement from global suppliers including Asia, Central America, and the Middle East.
- Instrumental in transformation of an in-house product into a well known specialty fastener brand; set higher expectations and instituted aggressive distribution acquisition/support resulting in 107% revenue increase over four years.
- Met or exceeded all overall company quotas throughout tenure, helped steer organization through toughest building market in over two decades.
- Delivered net year-end profits despite sharp revenue decreased with inventory management and expense control.
- Consistently developed strong, sustainable relationships with non-traditional distribution partners and executive decision makers of leading building materials companies.
- Supervised the launch of new website, catalog, newsletter and all marketing materials.
Regional Sales Manager
Hitachi Koki USA
02.1999 - 12.2001
- Earned promotions/reassignments following superior performance and demonstrated ability to quickly learn and master complex concepts.
- Managed multi-state territories comprised of National Accounts, buying groups and independent resellers, overseeing total annual sales exceeding $30 million.
- Developed and implemented strategic plans to market the full product line to all available channels of distribution.
- Leader in channel/end-user sales development, new market identification and product pull-through.
- Responsible for management, recruiting, coaching and salary administration of multiple direct reports.
- Monitored national operational and sales performance to ensure alignment with parent company’s profit goals.
- Communicated sales division needs and expectations to senior Japanese and American Management.
- Finalized sales contracts with high-value customers.
- Consistently exceeded annual territory revenue goals by prioritizing high potential accounts and executing customized action plans.
Education
Bachelor of Science - Communications
Washington State University - Edward R. Murrow School of Communications
Pullman, WASkills
- Proficient in Salesforcecom
- Event marketing expertise
- Sales leadership
- Procurement management
- Effective team collaboration
- Strategic development
- Persuasive sales communication
- Strategic marketing
- Innovative product strategy
- Resource allocation coordination
- Market pricing assessment
- Strategic business planning
- Analytical strategy formulation
- Brand Management
- Key Account Management / Fostering collaborative connections
- Product Marketing / Market Anaylsis
- Distribution management / Partnerships and alliances
- Negotiation
- Sales Operations
- Strategic planning / Business development
- Clear and concise communication
- Problem-solving
- Relationship building
Affiliations
- ISANTA - International Staple Nail and Tool Association Board Member 10/2023 - 09/2024
- ISANTA - International Staple Nail and Tool Association Vice-Chair 04/2020 - 09/2022
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Software
MS Office Suite
Timeline
Director of Key Accounts & Business Development
Accent Building Materials
06.2025 - 01.2026
Business Development Manager
PrimeSource Building Products
01.2024 - 06.2025
Director of Product Management
PrimeSource Building Products
11.2022 - 12.2023
Senior Product Manager
PrimeSource Building Products
02.2019 - 11.2022
Commercial Market Manager
PrimeSource Building Products
07.2016 - 02.2019
Director - Non-Ferrous - West
PrimeSource Building Products
08.2010 - 07.2016
Vice President and General Manager
Steelhead Fasteners/Eastside Staple & Nail
02.2003 - 07.2010
Regional Sales Manager
Hitachi Koki USA
02.1999 - 12.2001
Bachelor of Science - Communications
Washington State University - Edward R. Murrow School of Communications