Sucheta Guinan

Lead a team

Develop NSCLC strategy

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• Leading brand strategy development including brand name, positioning, and HCP messaging framework for mRNA COVID/Flu Combo.
• Driving HCP and patient journey mapping to identify gaps and optimize promotional strategy.
• Partnering with global leaders to define field force promotional assets and market readiness plans for launch.
• Orchestrating cross-functional execution (medical, commercial, regulatory) to deliver integrated global launch plans.

• Led creation of the Global 2024 Operating & Tactical Plan, aligning global brand strategy with local market execution.
• Developed and launched Eliquis NVAF HCP communication platform to enhance scientific messaging.
• Partnered with BMS alliance to craft global promotional campaigns and optimize HCP differentiation in competitive LOE environment.
• Managed and coached a high-performing team of 3 marketers; nominated for Pfizer’s Global Health Fellows and Landit Leadership Development Program.

• Drove health system population health initiatives by leveraging customer insights to shape HCP marketing solutions.
• Facilitated Health System Leadership Advisory Panel, transforming executive insights into commercial strategies.
• Partnered with brand marketing to create KAM-focused marketing tools and field-ready resources for Tanezumab launch planning.

• Partnered with field strategy teams to translate HCP insights into targeted oncology marketing strategies.
• Developed training programs, backgrounders, and peer-to-peer platforms to enhance field force impact with oncologists.
• Led cross-functional colleagues in execution of HCP/Consumer oncology campaigns, increasing awareness and uptake of IBRANCE in HR+/HER2- MBC.

• Designed Peer-to-Peer HCP Tactical Plan, reducing costs by 40% while increasing engagement.
• Directed speaker bureau operations and integrated Real World Evidence into scientific HCP communication.
• Partnered with field colleagues to drive execution of POA HCP promotional strategies and training initiatives.

• Held multiple sales and HCP engagement roles across therapeutic areas including oncology, cardiology, neuroscience, and primary care.
• Recognized with Summit Awards and MVP honors for driving field impact and HCP adoption.