SUMMER GARRETT
Los Angeles,USA
Summary
Managed end-to-end media planning and buying processes, ensuring alignment with client objectives for high-profile brands like Netflix and Fox Sports.
Overview
6
6
years of professional experience
Work History
Media Planner
Mediahub (FOX Sports)
Los Angeles, CA
09.2025 - Current
- Directed campaign planning and execution for major Fox Sports properties, including the World Cup 2026, MLB World Series 2025, IndyCar 2026, College Football 2025-2026, and NFL 2025-2026.
- Directed and executed development and implementation of cross-platform media strategies across digital, social, TV, and streaming channels.
- Orchestrated collaboration between internal and external teams to ensure seamless campaign delivery.
- Directed campaign timelines, creative trafficking, and performance tracking to ensure brand growth.
- Evaluated recommended vendors and utilized shared plans to formulate a cohesive media strategy aligned with key campaign objectives and budget goals.
Media Planner
Mediahub (Netflix)
Los Angeles, CA
11.2024 - 09.2025
- Lead planning and execution of campaigns for top Netflix titles, driving awareness and engagement.
- Build media recommendation decks by aligning campaign goals with audience behavior.
- Partner with internal teams (creative, OOH, TV, audio) and clients to launch campaigns on time and within budget.
- Manage 3–4 campaigns simultaneously, from planning through final reporting.
- Present campaign recommendations and insights regularly to stakeholders.
Assistant Media Planner
Mediahub (Netflix)
Los Angeles, CA
10.2023 - 11.2024
- Supported strategic planning and execution for Netflix campaigns by analyzing cultural trends and audience insights.
- Built and presented media recommendation decks aligning campaign strategies with audience behavior.
- Helped coordinate cross-functional execution across digital, OOH, TV, and radio platforms.
Strategy Intern
RAPP
Los Angeles, CA
06.2022 - 08.2022
- Conducted research for strategy briefs on major client campaigns, enhancing customer engagement and retention.
- Assisted in development of Route 66 preservation campaign by analyzing audience insights and cultural relevance.
Business Development Intern to CEO
Everbridge
Remote
05.2020 - 02.2021
- Developed executive presentations and social strategies to secure C-suite client engagement.
- Co-founded and launched ‘Bridgers of Color,’ an employee resource group promoting DEI.
- Supported cross-functional meetings and research initiatives to drive business expansion.
Education
Bachelor of Arts - Psychology, Minor in Law & Liberal Arts
Chapman University
Orange, CA05.2023
Skills
- Strategic Media Planning
- Cross-Functional Teamwork
- Consumer & Cultural Trend Analysis
- Digital & Social Campaign Strategy
- Strategic Partnerships
- Data-Driven Decision Making
- Project Management
- Market Research & Competitive Analysis
- Brand awareness
- Content strategy
- Research and analysis
- Budget management
- Performance assessments
- Campaign planning
- Campaign management
- Budget allocation
- Media buying
- Key performance indicators
Timeline
Media Planner
Mediahub (FOX Sports)
09.2025 - Current
Media Planner
Mediahub (Netflix)
11.2024 - 09.2025
Assistant Media Planner
Mediahub (Netflix)
10.2023 - 11.2024
Strategy Intern
RAPP
06.2022 - 08.2022
Business Development Intern to CEO
Everbridge
05.2020 - 02.2021
Bachelor of Arts - Psychology, Minor in Law & Liberal Arts
Chapman University