Summer Zhao
Sunnyvale
Summary
- Product Manager with 8+ years of driving international strategy, product localization, and growth insights for SaaS, e-commerce, and consumer apps.
- Skilled at translating global customer needs into actionable product roadmaps, feature launches, and region-specific growth strategies.
- Strong technical fluency (i18n, CMS, TMS, analytics) with a proven ability to influence cross-functional partners across engineering, product, design, finance, and marketing.
Overview
12
12
years of professional experience
Work History
Senior Product Manager – Global Expansion
Zoom Video Conferences
San Jose
09.2024 - Current
- Own global product readiness across 16+ markets, driving growth and engagement for web and subscription funnels.
- Led zoom.us → zoom.com migration in all localized markets, preserving SEO, regional routing, and user conversion paths.
- Partner with product, engineering, marketing, and GTM to prioritize regional opportunities and align on international growth roadmaps.
- Built analytics dashboards (Google Data Studio, Tableau) tracking market penetration, retention, churn, and conversion; insights informed product decisions in APAC, EMEA, and LATAM.
- Introduced automation in CMS & TMS pipelines, reducing cycle time by 60% and accelerating growth launches across regions.
Product Manager – Global Expansion
Zoom Video Conferences
San Jose
08.2021 - 09.2024
- Supported global growth strategy by enabling localized launches for pricing, checkout, and self-serve channels.
- Designed performance analytics framework to track global adoption, retention, and churn, improving data-driven prioritization for growth investments.
- Partnered with regional teams to surface market requirements and competitive insights; influenced roadmap to support payment methods and localized feature sets in high-growth markets.
- Achieved 30% reduction in localization costs through automation and vendor model optimization, reinvesting savings into international expansion.
Translation and Vender Manager
StockX
Mountain view
03.2020 - 08.2021
- Drove international user growth by optimizing translations and user experience across marketing, catalog, and transactional surfaces.
- Partnered with cross-functional growth teams to identify friction in global engagement; implemented fixes that improved regional retention metrics.
- Acted as subject matter expert in cultural adaptation, ensuring competitive positioning in new markets.
Cofounder
Internest Inc
Sunnyvale
12.2017 - 06.2020
- Defined and executed the product vision and roadmap, balancing technical feasibility with market needs.
- Led strategic planning initiatives to drive company growth and market expansion.
- Conducted international market research and competitive analysis to identify high-growth regions; adapted go-to-market strategies for APAC, Europe, and North America.
- Designed and launched multi-channel marketing campaigns (SEO, digital ads, influencer marketing, social media, community), leading to 40% YoY growth in active users.
- Built data dashboards tracking DAU/MAU, churn, and conversion rates; used insights to prioritize growth initiatives and optimize user acquisition funnel.
- Managed P&L, external financing, and investor relations; maintained profitability while reinvesting in growth opportunities.
Business Development Manager - Global Expansion
BorderX Lab
Sunnyvale
06.2019 - 03.2020
- Launched the the Spice app, driving a 25% increase in downloads and 20% revenue uplift in North America and Europe.
- Led global user acquisition strategy by analyzing DAU, GMV, CAC, retention, and churn to shape international growth roadmap.
- Conducted market entry analysis for priority regions (U.S., UK, SEA), identifying product gaps and tailoring feature roadmaps to improve user adoption.
- Designed and executed A/B experiments on onboarding flows and subscription pricing, improving activation and trial-to-paid conversion by 12%.
- Implemented TMS + freelancer hybrid model, reducing localization costs 30% and improving scalability to support multi-market launches.
- Collaborated cross-functionally with engineering, product, and marketing to define go-to-market requirements, prioritize roadmap features, and deliver region-specific growth strategies.
- Delivered executive presentations on market performance and competitive insights, influencing investment decisions for future expansion.
Simplified Chinese Translator Lead
Netflix
Las Gatos
12.2015 - 12.2017
- Delivered content for 1,200+ titles into Simplified Chinese, ensuring consistency and quality for a key international growth market.
- Collaborated with program managers and vendors to resolve quality and scalability issues during Netflix’s early international expansion.
Simplified Chinese Linguistic
Netflix
Las Gatos
09.2013 - 12.2017
- Localized cast names, episodic titles, and synopses for over 1,200 shows into Simplified Chinese.
- Actively maintained and updated translation memory and glossaries for the launch of Chinese.
- Closely collaborated with QC and LQA testers on functional and linguistic testing.
Education
Master of Science - Information System and Computer Science
Santa Clara University, Leavey School of Business
Santa Clara, CaliforniaMaster of Art - Translation and Localization Management
Middlebury Institute of International Studies
Monterey, CaliforniaSkills
- Global product launch
- Data analytics
- CMS automation
- Market research
- SEO optimization
- Product roadmap development
- Customer engagement strategy
- Cross-functional collaboration
- Growth strategy formulation
- Cultural sensitivity
- Product roadmapping
- Product development
- Market penetration strategy
Timeline
Senior Product Manager – Global Expansion
Zoom Video Conferences
09.2024 - Current
Product Manager – Global Expansion
Zoom Video Conferences
08.2021 - 09.2024
Translation and Vender Manager
StockX
03.2020 - 08.2021
Business Development Manager - Global Expansion
BorderX Lab
06.2019 - 03.2020
Cofounder
Internest Inc
12.2017 - 06.2020
Simplified Chinese Translator Lead
Netflix
12.2015 - 12.2017
Simplified Chinese Linguistic
Netflix
09.2013 - 12.2017
Master of Science - Information System and Computer Science
Santa Clara University, Leavey School of Business
Master of Art - Translation and Localization Management
Middlebury Institute of International Studies
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