Susan Cavanaugh
Porter,TX
Summary
Business development professional with track record of driving growth and uncovering opportunities. Skilled in strategic planning, market analysis, and client relationship management. Strong emphasis on team collaboration and achieving results, adapting seamlessly to changing demands. Known for leadership, negotiation, and effective communication skills.
Overview
15
15
years of professional experience
Work History
Business Development Executive
Family Tree Private Care
Woodlands, TX
01.2021 - Current
- Responsible for marketing to assisted, independent living communities, rehab facilities, hospice agencies, home health agencies, hospital case managers and physicians to increase personal assistance services, private nursing services and care management.
- Responsible for driving growth by acquiring new clients, foster strategic partnerships and build strong relationships within my territory
- Proficient with CRM such as Hubspot and Salesforce
- Awarded Highest Referral Partner in 2026
- Meet with families to provide education and assessments
- Meet revenue goals monthly
- Communicate with schedulers, case managers and management to make sure that the clients needs are met and services can begin
- Responsible driving new business for the company on an independent basis In the North Houston area
- Developed strategic partnerships to enhance service offerings and client satisfaction.
Area Advisor
Reliant at Home Hospice
Conroe, TX
07.2019 - 01.2021
- Responsible for marketing to hospital case managers, social workers, skilled nursing facilities, personal care home and physician offices to increase hospice admissions. Meet with families to discuss the benefits of hospice and sign consents with the family to complete admission.
- Established Reliant at home as a new company in the Kingwood/Humble market
- Established new referral sources for the company
- Meet with families to provide education of hospice services and completed consents with the families
- Established hospice contracts in skilled nursing facilities
- Established relationships with hospital case managers, social workers, physicians, referral partners, personal care homes and skilled nursing facilities
Clinical Liaison
Kindred Healthcare
Houston, TX
03.2013 - 06.2019
- Responsible for marketing long term care hospital services to increase referrals and admissions. Work closely with physicians (internal medicine, pulmonary, intensivists, hospitalist, nephrologists and infectious disease) discharge planners and case managers to gain referrals. Review post-acute care criteria, visit with families regarding services and complete evaluations for hospital admissions
- Year over year growth in revenue
- Credentialed new physicians to kindred
- Increased referrals sources
- Work closely with physicians, case manager, and discharge planners
- Complete clinical assessments for admission
- Played a role in the development of new reps while helping them with the onboarding process, training on the clinical assessments, and riding with them to provide feedback
Territory Representative
Shield Healthcare
Houston, TX
10.2011 - 03.2013
- Responsible for calling on home health, hospitals, physicians, and social services to bring in referrals to provide disposable medical supplies for in home patient use. Supplies consisted of diabetic, urological, incontinence, wound and ostomy. Other responsibilities consisted of direct sales with our partnership pricing agreements and knowledge of third-party reimbursement.
- 2011-received the wound care certified market specialist certification
- 2012-consistently received new referral sources monthly
- 2012-received certification in home care sales training
- 2012-helped with the training of new territory representative and registered dietician
- 2012-direct sales partnership pricing increase monthly
- Helped with the onboarding on new reps. Rode along with new reps to provide feedback to become successful in the field
Education
Bachelor of Business Administration - Marketing
University of North Texas
Denton, TX12-2001
Skills
- Sales and marketing
- Team leadership
- Customer service
- Decision-making
- Relationship building
- Business development and planning
- Sales presentations
- New business development
Timeline
Business Development Executive
Family Tree Private Care
01.2021 - Current
Area Advisor
Reliant at Home Hospice
07.2019 - 01.2021
Clinical Liaison
Kindred Healthcare
03.2013 - 06.2019
Territory Representative
Shield Healthcare
10.2011 - 03.2013
Bachelor of Business Administration - Marketing
University of North Texas