Susan Covey
Windham
Summary
Proactive professional with a solid background in retail banking and branch administration. Known for driving customer satisfaction and retention by leveraging market insights and fostering team collaboration to achieve strategic goals.
Overview
21
21
years of professional experience
Work History
Market Manager / Retail Banking Consultant
Rockland Trust Bank
Lowell
07.2025 - Current
- Conducted market analysis to uncover trends and assess customer needs.
- Coordinated with teams to design effective promotional strategies and campaigns.
- Assisted in organizing community events to enhance brand visibility.
- Conducted competitor research to inform marketing decisions and initiatives.
- Coordinated with sales teams to align marketing efforts and objectives.
- Reduced and controlled expenses by improving resource allocation.
- Established relationships with vendors to ensure effective execution of campaigns.
Chief Banking Officer
Enterprise Bank
Lowell
06.2024 - 07.2025
- Maintained compliance with banking regulations and policies.
- Assisted in the development of new banking products and services for clients.
- Analyzed customer financial needs and recommended appropriate banking products.
- Developed marketing strategies to attract new customers to the bank.
- Implemented effective cost-control measures, significantly reducing operational expenses.
Director of Branch Administration
Enterprise Bank
Lowell
09.2013 - 06.2024
- Led strategic planning initiatives to enhance customer engagement and service delivery.
- Developed training programs for staff to improve operational efficiency and performance.
- Collaborated with cross-functional teams to align business objectives and strategies.
Regional Manager
Enterprise Bank
Lowell
08.2004 - 09.2013
- Led regional operations to enhance customer satisfaction and retention.
- Managed branch performance by implementing effective sales strategies and training programs.
- Oversaw compliance with banking regulations and internal policies across multiple locations.
- Collaborated with senior management to develop strategic initiatives for market expansion.
Education
Bachelor of Arts - Business Administration And Management
Southern NH University
Manchester, NH06-2007
Skills
- Market analysis
- Promotional strategy
- Customer engagement
- Cost control measures
- Compliance management
- Customer relationship management
Accomplishments
Businessperson of the Year Salem NH Chamber of Commerce
Timeline
Market Manager / Retail Banking Consultant
Rockland Trust Bank
07.2025 - Current
Chief Banking Officer
Enterprise Bank
06.2024 - 07.2025
Director of Branch Administration
Enterprise Bank
09.2013 - 06.2024
Regional Manager
Enterprise Bank
08.2004 - 09.2013
Bachelor of Arts - Business Administration And Management
Southern NH University