Susan Epp

• Executed digital marketing efforts, including website redesign and social media strategy, driving significant growth in online traffic and conversions.
• Created exposures to successfully expand the club and double its membership.
• Oversaw rebranding efforts that resulted in enhanced corporate identity and improved brand perception among members and potential members.
• Launched innovative experiential marketing campaigns that drove customer engagement and generated buzz around new products or services.
• Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
• Took over, managed, and grew the beginner tennis program
• Transitioned into Pickleball Head Pro position to grow the sport at the club. Added lessons, groups, camps, clinics, leagues, and more.

• Oversaw website copy and social media platforms.
• Collaborated with cross-functional teams to develop cohesive messaging for product launches and announcements.
• Mentored junior staff members on effective communication techniques, driving professional growth within the team.
• Enhanced brand visibility by developing and executing strategic communication plans.
• Managed media relations and campaigns to address public communications in crisis situations.
• Established and managed relationships with key media contacts to determine optimal coverage of company initiatives.

Achievements

AVCA Sports Information Director of the Year honorable mention