SUSAN JONES
Saint Louis,MO
Summary
Strategic Marketing & Branding Leader with over 15 years of progressive experience building impactful campaigns, elevating brand presence, and driving measurable business growth. Recognized for developing innovative, data-driven strategies that increase market share, deepen customer engagement, and amplify brand visibility across digital, print, and experiential platforms. A collaborative and results-oriented leader with a proven track record in team development, cross-functional project management, and full-scale brand positioning. Passionate about delivering marketing solutions that create long-term value for both companies and the communities they serve.
Overview
12
12
years of professional experience
Work History
Director of Marketing
Holland Law Firm
03.2021 - 03.2025
- Built the firm’s marketing infrastructure from the ground up, developing and executing a comprehensive, multi-channel marketing strategy that blended digital campaigns, print advertising, grassroots outreach, and high-impact experiential events.
- Led brand strategy and positioning efforts, using market research to identify opportunities, define brand voice, and drive consistent, authentic messaging across all platforms.
- Trained internal teams and external professionals on effective brand marketing techniques, empowering them to confidently represent and grow their personal and organizational brands.
- Collaborated with creative teams to produce compelling marketing content and promotional materials, ensuring all deliverables reflected brand identity and connected with target audiences.
- Managed internal and external campaigns, increasing brand visibility, generating qualified leads, and deepening engagement with diverse audiences.
- Oversaw website management, keeping content current and relevant with timely updates, news features, and organizational milestones.
- Directed firm’s community outreach and charitable initiatives, reinforcing the brand’s commitment to social impact and enhancing public perception.
- Established KPIs and success metrics, continuously refining campaigns and strategies based on performance data to maximize reach and ROI.
Director of Marketing and Supplier Diversity
Emed Medical Company
07.2015 - 03.2021
- Spearheaded national marketing and branding initiatives that significantly increased brand recognition and revenue, while representing the company at high-impact trade shows, forums, and business functions across the country.
- Led cross-functional efforts in contract negotiation, supplier diversity, and pricing strategy, resulting in cost savings and expanded partnerships with minority-owned and underrepresented vendors.
- Developed and executed comprehensive marketing strategies—including high-impact advertising, packaging, and promotional materials—that drove consistent growth in lead generation, customer engagement, and sales performance.
- Directed the creation of all corporate marketing assets, ensuring alignment with brand identity while collaborating with sales teams to produce compelling, results-driven collateral for multiple channels.
- Conducted in-depth market analysis and forecasting, adapting strategies in real time to stay ahead of customer trends, market shifts, and competitor activity—consistently exceeding quarterly and annual revenue goals.
Interventionist Assistant
Kratz Elementary School
10.2012 - 07.2015
- Designed and executed developmentally appropriate reading curriculum tailored to support diverse learning needs and drive measurable student growth.
- Led comprehensive evaluations and assessments to monitor student progress, inform instructional strategies, and ensure alignment with academic goals.
- Maintained detailed progress documentation and delivered both direct and consultative services to support individual student success.
- Developed targeted test preparation strategies to improve standardized test outcomes and aligned instructional methods with assessment objectives.
- Created inclusive learning frameworks and adaptive content strategies to effectively support students with mental and physical disabilities, promoting equity in educational access.
Education
No Degree - Accelerating Board Capacity
Harvard University
Cambridge, MAMBA - Business Administration
Webster University
St Louis, MO2016
Master of Arts - Management and Leadership
Webster University
Webster Groves, MO2012
Bachelor of Arts - Political Science
University Missouri- St. Louis
Missouri2010
High School Diploma -
Gateway STEM High School
St. Louis2004
Skills
- CRM & Legal Case Management: Filevine
- Project Management Tools: Trello, Basecamp,
- Microsoft Office Suite
- Social Media Strategy & Omnichannel Management
- Brand Development & Positioning
- Graphic Design & Content Creation
- Email & Automation Tools
- Digital Marketing
- Event Planning
- Advertising Campaigns
Additional Information
AWARDS
- University Missouri St- Louis Woman Trailblazer - 2020
- Phenomenal Woman Awards Recipient - 2018
- Made Moguls Black Tie Community Award Recipient - 2018
- Boys and Girls Club of Greater St. Louis Hall of Honor Inductee- 2017
- DELUX Magazine Power 100 - 2016
- Who's Who Diversity in Color - 2016
- DELUX Magazine Emerging30: 30 UNDER 30 -2016
V olunteer
- Vice - President , St. Louis Board of Education - 2020
- National Board of Directors, Creative Reaction Lab -2020
- Board Member, St.Louis Public Schools Consortium Partnership Network -2019
- President, The Belle Effect- 2018
- President, St.Louis Board of Education - 2017- 2020
Timeline
Director of Marketing
Holland Law Firm
03.2021 - 03.2025
Director of Marketing and Supplier Diversity
Emed Medical Company
07.2015 - 03.2021
Interventionist Assistant
Kratz Elementary School
10.2012 - 07.2015
Master of Arts - Management and Leadership
Webster University
No Degree - Accelerating Board Capacity
Harvard University
MBA - Business Administration
Webster University
Bachelor of Arts - Political Science
University Missouri- St. Louis
High School Diploma -
Gateway STEM High School
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