Summary
Overview
Work History
Timeline
Key Accomplishments
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Susan Karnak

Susan Karnak

221 N. Denwood Dearborn,MI

Summary

Results-driven Director of Sales and Marketing with 30 years of sales experience. Talented leader with proven history of developing top-producing salespeople and personally closing unparalleled numbers. Committed to building mutually beneficial professional relationships and partnerships. Skilled at working under pressure and adapting to new situations.

Overview

7
7
years of professional experience

Work History

Director of Sales and Marketing

Anthology Senior Living
Farmington Hills, MI
03.2021 - Current
  • Develop and oversee all marketing and sales functions for Assisted Living and Memory Care that first welcomed residents in April 2022.
  • Monitor competitors and maintain relationships with industry influencers.
  • Develop and implement strategic marketing plans, including events and gift drops to engage referral sources, community leaders and prospective residents and their influencers.
  • Conceptualize, plan and execute events for both lead generation and referral nurturing.
  • Consistently collaborate with all Directors to include them in the sales process as well as ensure resident satisfaction and retention.

Senior Residency Counselor/Team Lead

Henry Ford Village
Dearborn, MI
05.2016 - 03.2021
  • Managed occupancy process from first inquiry to receipt of deposit at Life Plan community.
  • Established exceptional relationships with prospective residents and key influencers to achieve a timely commitment to the community.
  • Coached residency counselors through weekly hot board meetings, sales trainings, and individualized one-on-one meetings to assist them in obtaining a commitment to the community.
  • Identified and drew on team member's strengths to benefit entire team.
  • 2020 Top Sales Producer, sold more than double the department average.
  • Lead team to outperform by 19%.
  • Mentored newest department member, with no industry experience, to tie for top sales amongst residency counselors.
  • Assisted in development of marketing strategies based on client interactions, knowledge of competitors and market trends.

Timeline

Director of Sales and Marketing

Anthology Senior Living
03.2021 - Current

Senior Residency Counselor/Team Lead

Henry Ford Village
05.2016 - 03.2021

BBA - Business Management

Davenport University

Key Accomplishments

  • Led Anthology of Farmington Hills to achieve 29 move-ins within the first thirty days of opening.
  • Exceeded year one budgeted occupancy by 43% to achieve 84% occupancy at the end of first year.
  • Achieved top level of new development milestone bonuses each and every quarter.
  • Jewish Hospice and Chaplaincy, Patient Advocate Hospice Hero Award February 2023
  • Anthology Senior Living GOAT Award, Greatest of All Time Sales Leader November 2022

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Susan Karnak