Susan Schetter
Inspiring Images
Findlay,OH
34
years of professional experience
Pursuing full-time role that presents professional challenges and leverages interpersonal skills, effective time management, and problem-solving expertise.
Work History
Owner/Photographer
24 Years 7 Months- Specialize in HS seniors, family, and headshots while also gaining experience in wedding, portrait, corporate, and product photography. Collaborate with clients from consultation to finished product to deliver exceptional images that meet their vision.
- Develop and implement marketing strategies to enhance brand visibility and customer engagement.
- Manage daily operations, ensuring efficient workflow and high-quality service delivery.
- Oversees financial management, including budgeting and expense tracking for sustainability.
Marketing Manager
3 Years- Managed development and execution of marketing materials to enhance brand visibility.
- Collaborated with several design firms to create print and online marketing materials, using WordPress, HubSpot, Constant Contact, and Mailchimp to keep the website and clients updated with new materials.
- Designed promotional materials for trade shows, participated in events, and cultivated relationships with local chambers and specialty groups in Ohio.
- Executed video creation to support marketing initiatives across social media and website channels.
- Developed and executed comprehensive marketing strategies to enhance brand visibility.
- Analyzed market trends and consumer insights to inform strategic decision-making and product positioning.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
Lead Graphic Designer
4 Years- Designed training materials and corporate seminar materials (mailers, signage, etc.) for regional conferences, enhancing brand consistency and support for resellers.
- Designed training materials, managed review approvals, and specified printing and production details for on-site press approvals and installation.
- Collaborated with cross-functional teams to develop innovative visual solutions for software products.
- Led design projects from concept to completion, ensuring alignment with brand standards and client expectations.
- Mentored junior designers, enhancing their skills and fostering a collaborative team environment.
Graphic Designer
5 Years- Designed the creative materials for clients of Findlay Communications. This included book covers, document layouts, postcards, newsletters, marketing materials and technical drawings.
- Worked closely with our Project Manager and Clients on execution of projects and with the print vendors on the production end.
- Designed innovative visual concepts for diverse client projects, enhancing brand identity and user engagement.
- Utilized Adobe Software to produce high-quality graphics, ensuring adherence to brand guidelines and project timelines.
Education
Bachelor of Arts - Design And Visual Communications
Skills
Photography
Graphic Design
Creative Direction
Digital Imaging Techniques
Marketing
Customer engagement
Business Development
Relationship building
Verbal and written communication
Time Management
Leadership
Teamwork and collaboration
Attention to detail
Timeline
Marketing Manager
CentraComm
01.2019 - 01.2022Read More
Owner/Photographer
Inspiring Images
01.2002 - CurrentRead More
Lead Graphic Designer
Solomon Software
01.1998 - 01.2002Read More
Graphic Designer
Findlay Communications
01.1993 - 01.1998Read More
University of Dayton
Bachelor of Arts from Design And Visual Communications
Read More