Susan J. Venditti
Williamsville,NY
Summary
Dynamic professional with a proven track record at MPG Company, excelling in marketing communications and fostering teamwork. Leveraged trade show expertise and QuickBooks proficiency to boost sales volume and streamline operations. Achieved significant brand growth through strategic partnerships and innovative promotions, demonstrating exceptional attention to detail and client relationship management.
Overview
6
6
years of professional experience
Work History
Trade Specialist
MPG Company
10.2022 - Current
- Raised brand awareness by organizing impactful trade shows, exhibitions, and consumer events.
- Delivered measurable results in sales uplifts through customized loyalty programs designed to increase retailer engagement with the brand.
- Developed successful partnerships by collaborating with retailers to maximize brand exposure and drive sales growth.
- Devised product pricing strategies and trade marketing investments to support growth.
- Utilized specialized software to capture and process data.
- Generated reports to support development and implementation of marketing plans.
- Strengthened retailer trust through transparent communication practices that provided timely updates on ongoing initiatives and ensured alignment with expectations.
- Fostered a positive, results-driven culture within the trade marketing team that emphasized accountability, collaboration, and continuous learning.
- Increased sales volume with innovative in-store promotions and strategic product displays.
Executive Administrative Assistant - Part-time
The WNY Group
06.2018 - Current
- Handled administrative tasks such as expense report processing or invoice reconciliation efficiently; allowing executives to focus on high-priority responsibilities without distraction.
- Coordinated and booked airfare, hotel and ground transportation and prepared itinerary to facilitate successful trips.
- Handled scheduling for executive's calendar and prepared meeting agenda and materials.
- Managed budgets and expenses, maintaining financial records for accurate reporting and analysis.
- Streamlined office operations by implementing efficient filing systems and managing executive calendars.
- Used software to coordinate meetings, appointments, and tasks senior executives.
- Filed paperwork and organized computer-based information.
- Updated and maintained confidential databases and records.
- Used QuickBooks to produce monthly invoices, reports, and other deliverables.
Telesales Manager
MPG Company
12.2020 - 10.2022
- Established strong relationships with key accounts, ensuring their needs were met and fostering ongoing partnerships.
- Conducted regular performance reviews, providing constructive feedback and setting clear objectives for future growth.
- Collaborated with marketing teams to create impactful promotional materials for telesales efforts.
- Built relationships with customers and community to establish long-term business growth.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
- Increased customer satisfaction by implementing effective telesales strategies and providing exceptional customer service.
- Managed accounts to retain existing relationships and grow share of business.
- Communicated product quality and market comparisons by creating sales presentations.
Assistant Marketing Manager
MPG Company
07.2018 - 12.2020
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
- Successfully managed multiple vendor relationships including agency partners, freelance designers, and technology providers ensuring timely delivery of assets necessary for marketing initiatives.
- Analyzed market trends and competitor activities to inform marketing decisions and capitalize on opportunities.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Coordinated successful trade shows, conferences, and events that showcased the company''s products and services to potential clients.
- Transformed corporate website and social media platforms to better engage customers and promote sales.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Education
Bachelor of Science - Business Administration And Management
SUNY Buffalo State
Buffalo, NY05.2018
Skills
- Marketing Communications
- Trade show representation
- Teamwork and Collaboration
- Attention to Detail
- Client Relationship Management
- Time management abilities
- Key Account Management
- QuickBooks expert
- Microsoft Office
- Work Prioritization
Timeline
Trade Specialist
MPG Company
10.2022 - Current
Telesales Manager
MPG Company
12.2020 - 10.2022
Assistant Marketing Manager
MPG Company
07.2018 - 12.2020
Executive Administrative Assistant - Part-time
The WNY Group
06.2018 - Current
Bachelor of Science - Business Administration And Management
SUNY Buffalo State
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