
Strategic healthcare marketing and market development professional with over 10 years of experience spanning medical device sales, clinical specialization, and field marketing within neuromodulation and chronic pain management. Proven ability to drive therapy adoption through physician engagement, referral network development, and patient-focused education initiatives. Combines clinical expertise as a Registered Nurse with marketing and business acumen to influence stakeholders, optimize patient access, and deliver measurable territory growth.
• Lead regional market development initiatives to increase awareness and adoption of advanced chronic pain therapies
• Designed and executed therapy awareness events (TAEs), community outreach programs, and patient education seminars to drive direct-to-referral (DTR) lead generation
• Built and expanded referral networks by engaging primary care, specialists, and community providers to improve patient access pathways
• Partnered cross-functionally with sales, clinical teams, and physician stakeholders to align on growth strategies and territory priorities
• Developed and implemented referral tracking processes to measure outreach effectiveness and identify gaps in patient conversion
• Analyzed local market trends and account dynamics to uncover opportunities for growth and targeted engagement
• Supported physician practices with workflow optimization strategies to streamline referral intake and improve patient throughput
Highlights of Time in Position: