Kate Hernandez
San Diego,CA
Summary
Versatile management professional, bringing strategic leadership and operational excellence to drive organizational success. Skilled in driving sales, project management, team collaboration, and process optimization with keen focus on achieving results. Adept at navigating complex challenges, fostering culture of accountability, and adapting to evolving business needs. Known for strong decision-making, effective communication, and building high-performing teams.
Overview
25
25
years of professional experience
Work History
Industry Director, Beauty, Health & Wellness
DAASH Intelligence
Remote, San Diego, CA
11.2024 - Current
- Translate retail and performance data into actionable insights for strategic clients
- Partner with Sales and Customer Success teams to support growth through analytics and reporting
- Provide industry expertise during client and sales engagements
- Partner cross-functionally with data science teams to develop scalable taxonomies and hierarchies, improving accuracy and usability of web-scraped data
Senior Account Manager, Sell In
Orveon Global
New York, NY - Remote
10.2022 - 12.2023
- Strengthened client relationships with Ulta and Ulta @Target through regular communication and effective problem solving to maximize revenue growth and increase market share.
- Coordinated cross-functional teams to ensure successful delivery of projects on time and within budget.
- Maintained accurate client information, contract changes and product prices in company databases.
Senior Manager, Retail Operations & Communications
Shiseido Americas Corporation
New York, NY - Remote
09.2020 - 10.2022
- Championed change management efforts during organizational restructuring, maintaining productivity levels amid transitions.
- Led cross-functional teams in design and implementation of new systems and procedures.
- Managed multiple high-priority projects simultaneously while meeting tight deadlines
- Developed and implemented strategic plans and initiatives including comprehensive training programs focused on developmental coaching, DISC assessment and leadership techniques.
- Established comprehensive communication site and related protocols to streamline information and communication.
- Ensured compliance with applicable laws and regulations; conducted regular audits as needed.
- Reduced operating costs by negotiating better deals with service vendors and reducing unnecessary expenses.
- Identified operational inefficiencies and implemented short and long term improvement plans; Developed operational standards, policies and procedures.
Senior District Manager
Shiseido Americas Corporation
California, Arizona, Nevada, Hawaii - Hybrid
06.2016 - 09.2020
- Responsible for overseeing a district of 10-15 boutiques including three outlet locations; Driving sales metrics, increasing profitability, with a focus on conversion and average dollar growth.
- Utilized data analytics to evaluate customer behavior patterns and target specific segments for significant sales gains.
- Managed all aspect of human resources with a focus recruiting, development, and retention of high-level talent.
- Provided training, support and ongoing mentorship for junior district and area managers.
- Created detailed reports of business operations including budgeting, staffing levels, customer feedback for executive management.
Regional Manager
Claire's, Inc.
West Coast - Hybrid
03.2010 - 07.2016
- Responsible for overseeing a district of 19 Claire's and Icing stores (eight District Managers/120 stores as Regional Manager), driving sales, increasing profitability, while maintaining visual standards.
- Collaborated with executive leadership to establish long-term objectives, drive growth initiatives, and align regional efforts with corporate goals.
- Developed and executed successful business plans that resulted in improved market share and profitability within the region
- Enhanced team performance by providing regular coaching, training, and performance feedback to staff members.
- Promoted a culture of continuous improvement through ongoing process reviews, employee engagement initiatives, and open channels of communication.
- Optimized inventory management systems for reduced stock discrepancies, minimizing losses due to shrinkage or obsolescence.
West Coast Regional Manager
Sephora USA
San Francisco, CA - Remote
01.2001 - 03.2010
- Responsible for overseeing a regionally-based territory of 40+ SiJCP stores (approximately $35 million) ensuring that stores operate in a manner consistent with Sephora's expectation of client service and cross-company policies, while retaining clear alignment with SiJCP's global, strategic objectives.
- Optimized sales processes by implementing strategic regional plans and initiatives.
- Developed strong relationships with key clients to ensure long-term business growth and stability.
- Established performance metrics to evaluate progress towards goals, driving continuous improvement across the region.
Education
Bachelor of Science - Business
University of California
Santa Cruz06.1996
Skills
- Business Process Optimization
- Strategic Analysis/Goal Setting
- P&L Management
- Cross-Functional Collaboration
- Sales Forecasting
- Data Analytics
- Account Management
- Human Resources
- Excellent Communication Skills
- Talent & Partnership Development
awards
- President's Award 2019 - Shiseido
- Most Innovative 2003 - Sephora
community service
- Youth Coach Mentor and WebMaster - Non-profit youth sports organization | Chula Vista, CA, 2017-Present
- Board President - Non-profit educational organization Chula Vista Elementary School District | Chula Vista, CA, 2018-2020
references
References available upon request
Timeline
Industry Director, Beauty, Health & Wellness
DAASH Intelligence
11.2024 - Current
Senior Account Manager, Sell In
Orveon Global
10.2022 - 12.2023
Senior Manager, Retail Operations & Communications
Shiseido Americas Corporation
09.2020 - 10.2022
Senior District Manager
Shiseido Americas Corporation
06.2016 - 09.2020
Regional Manager
Claire's, Inc.
03.2010 - 07.2016
West Coast Regional Manager
Sephora USA
01.2001 - 03.2010
Bachelor of Science - Business
University of California