Susanna Hernandez
San Diego,CA
Summary
Versatile Senior Manager specializing in operations and data analytics skilled at planning, implementing and overseeing key improvements to drive business growth and efficiency. Operates well in both individual and team capacities, leveraging seasoned work ethic to quickly adapt to different processes and achieve company objectives.
Overview
23
23
years of professional experience
Work History
Senior Manager of Operations & Communications
Orveon Global
10.2022 - 12.2023
- Identified operational obstacles and implemented a branded communication hub which decreased operational overspend and employee time-waste.
- Collaborated with cross-functional teams to create communication material, educational training, and outreach engagement programs to drive cohesive communication and break down silos.
- Provided C-level executive support with in-depth data analysis of corporate performance, identifying sales opportunities to drive revenue growth and increase market share.
- Created detailed visual reports to provide insight into account performance trends for stakeholders.
- Strengthened client relationships with Ulta and Ulta @Target through regular communication and effective problem solving to maximize revenue growth and increase market share.
- Coordinated cross-functional teams to ensure successful delivery of projects on time and within budget.
- Maintained accurate client information, contract changes and product prices in company databases.
Senior Manager of Retail Operations
Shiseido Americas Corporation
09.2020 - 10.2022
- Championed change management efforts during organizational restructuring, maintaining productivity levels amid transitions.
- Led cross-functional teams in design and implementation of new systems and procedures.
- Managed multiple high-priority projects simultaneously while meeting tight deadlines
- Developed and implemented strategic plans and initiatives including comprehensive training programs focused on developmental coaching, DISC assessment and leadership techniques.
- Established comprehensive communication site and related protocols to streamline information and communication.
- Ensured compliance with applicable laws and regulations; conducted regular audits as needed.
- Reduced operating costs by negotiating better deals with service vendors and reducing unnecessary expenses.
- Identified operational inefficiencies and implemented short and long term improvement plans; Developed operational standards, policies and procedures.
Senior District Manager
Shiseido Americas Corporation
06.2016 - 09.2020
- Responsible for overseeing a district of 10-15 boutiques including three outlet locations; Driving sales metrics, increasing profitability, with a focus on conversion and average dollar growth.
- Utilized data analytics to evaluate customer behavior patterns and target specific segments for significant sales gains.
- Managed all aspect of human resources with a focus recruiting, development, and retention of high-level talent.
- Provided training, support and ongoing mentorship for junior district and area managers.
- Created detailed reports of business operations including budgeting, staffing levels, customer feedback for executive management.
Regional Manager
Claire's, Inc.
03.2010 - 07.2016
- Responsible for overseeing a district of 19 Claire's and Icing stores (eight District Managers/120 stores as Regional Manager), driving sales, increasing profitability, while maintaining visual standards.
- Collaborated with executive leadership to establish long-term objectives, drive growth initiatives, and align regional efforts with corporate goals.
- Developed and executed successful business plans that resulted in improved market share and profitability within the region
- Enhanced team performance by providing regular coaching, training, and performance feedback to staff members.
- Promoted a culture of continuous improvement through ongoing process reviews, employee engagement initiatives, and open channels of communication.
- Optimized inventory management systems for reduced stock discrepancies, minimizing losses due to shrinkage or obsolescence.
West Coast Regional Manager
Sephora USA
01.2001 - 03.2010
- Responsible for overseeing a regionally-based territory of 40+ SiJCP stores (approximately $35 million) ensuring that stores operate in a manner consistent with Sephora's expectation of client service and cross-company policies, while retaining clear alignment with SiJCP's global, strategic objectives.
- Optimized sales processes by implementing strategic regional plans and initiatives.
- Developed strong relationships with key clients to ensure long-term business growth and stability.
- Established performance metrics to evaluate progress towards goals, driving continuous improvement across the region.
Education
Bachelor of Arts - History
University of California
Santa Cruz06.1996
Master of Science - Human Resources Management - In Progress
Arizona State University
Skills
- Business Process Optimization
- Strategic Analysis/Goal Setting
- P&L Management
- Cross-Functional Collaboration
- Sales Forecasting
- Data Analytics
- Account Management
- Human Resources
- Excellent Communication Skills
- Talent & Partnership Development
awards
- President's Award 2019 - Shiseido
- Most Innovative 2003 - Sephora
community service
- Youth Coach Mentor and WebMaster - Non-profit youth sports organization | Chula Vista, CA, 2017-Present
- Board President - Non-profit educational organization Chula Vista Elementary School District | Chula Vista, CA, 2018-2020
references
References available upon request
Timeline
Senior Manager of Operations & Communications
Orveon Global
10.2022 - 12.2023
Senior Manager of Retail Operations
Shiseido Americas Corporation
09.2020 - 10.2022
Senior District Manager
Shiseido Americas Corporation
06.2016 - 09.2020
Regional Manager
Claire's, Inc.
03.2010 - 07.2016
West Coast Regional Manager
Sephora USA
01.2001 - 03.2010
Bachelor of Arts - History
University of California
Master of Science - Human Resources Management - In Progress
Arizona State University
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