Sushma Praveen
Seattle,USA
Summary
Content Designer with 10+ years of experience building scalable, user-centered products. Led generative AI content initiatives, established an AI content practice, and partnered cross-functionally to deliver accessible, impactful content that drive business results.
Overview
15
15
years of professional experience
Work History
Senior content designer
Microsoft
08.2024 - 12.2025
- Built and managed generative AI solution: Developed 6 AI agents to generate and assess content for UX designs, chatbots, blogs and more.
- Drove 7.2K Microsoft 365 subscription Premium upgrades in first 6 days of launch through strategic content design.
- Led the product design across orgs for the Premium subscription management flows on the Microsoft account management website (second highest used website for all of Microsoft)
- Redesigned subscription cancellation flow, reducing user friction by 20% and improving transparency through personalized value messaging and compliant cancellation options aligned with FTC/FCCA regulations.
- Facilitated design sprints and workshops with PM team and other design peers to brainstorm and develop fresh ideas for product roadmap and identify quality and craft UX issues that can be improved.
Senior content designer
Microsoft
09.2022 - 07.2024
- Increased global browser share by +2.2 pts and improved primary-browser retention by +1.7% through end-to-end content strategy and optimization across Microsoft Edge onboarding, FRE, and update journeys.
- Redesigned Edge Features & Tips site, improving feature education and engagement: +45% conversion rate (7.2 → 13.4%), ~10 M monthly visitors, and bounce rates as low as 17%.
- Drove system-level consistency and reduced notification noise across Edge by leading the creation of a Notifications Framework, defining UX and content standards adopted into the Edge design system.
- Shaped company-wide content standards by collaborating cross-organizationally to develop messaging patterns adopted into editorial and Fluent design guidelines.
Content designer II
Microsoft
08.2019 - 09.2022
- Redesigned content strategy for Outlook for Mac, partnering with PM and Design to craft clear, cohesive in-product UX driving ~40% adoption in production.
- Created and launched the Outlook Signature Template Gallery, downloaded 39K+ times with a 74% CTR.
- Led What's New content strategy across Microsoft 365 apps, curating 25–30 features per month across six platforms to help users discover new value and boost subscription engagement.
- Increased in-app satisfaction from 73% to 89% and helped users discover high-value, subscription-only features.
Content designer
Microsoft
02.2016 - 01.2019
- Redesigned help and in-product content by simplify complex tasks, improving comprehension resulting in reducing content by 75%, doubling page views, and boosting satisfaction by 10 points.
- Crafted UX and help content for core Word features partnering with PM, Design, and Marketing to create clear, inclusive, and actionable in-product guidance that reached 78M+ active users.
Data Governance Analyst
Providence Health & Services
07.2015 - 01.2016
- Developed and maintained the Data Governance documentation portal; authored API docs, user guides, and technical specs; documented master data management processes; and integrated new data sources using SQL and ETL tools, ensuring data accuracy and adherence to quality standards.
Content Specialist
Philips Dynalite
Sydney, Australia
03.2012 - 06.2014
- Produced technical and marketing documentation for Philips Lighting products; created training materials and video scripts; improved accuracy and consistency across deliverables; and refined documentation standards and style guides.
Technical Writer
Siemens Building Technologies
Sydney, Australia
03.2011 - 03.2012
- Sole technical writer for a global security product suite; authored system, integrator, and developer documentation; produced datasheets, workflows, and illustrations; and supported release communications and product testing.
Education
Bachelors - computer applications
Bangalore University
Bangalore, IndiaCertificate - Content Strategy and Storytelling
University of Washington
SeattleSkills
- UX design, research, and writing
- AI implementation and strategy
- AI tooling
- Ideation-to-launch product execution
- Data‑driven content strategy
- Voice and tone style guide evangelism
- Accessibility standards (WCAG) and inclusive writing
- Strategic design planning and execution
- Design systems and Figma design libraries
- Leadership and mentorship
- C-Level and cross-discipline collaboration
- Cross-functional systems governance
Timeline
Senior content designer
Microsoft
08.2024 - 12.2025
Senior content designer
Microsoft
09.2022 - 07.2024
Content designer II
Microsoft
08.2019 - 09.2022
Content designer
Microsoft
02.2016 - 01.2019
Data Governance Analyst
Providence Health & Services
07.2015 - 01.2016
Content Specialist
Philips Dynalite
03.2012 - 06.2014
Technical Writer
Siemens Building Technologies
03.2011 - 03.2012
Bachelors - computer applications
Bangalore University
Certificate - Content Strategy and Storytelling
University of Washington