Self -starter with excellent written and oral communication skills. Effective team - builder with strong leadership qualities. Solid organization and management skills.
Overview
35
35
years of professional experience
Work History
Marketing Team Lead
Towne Mortgage Company
Troy, MI
05.2015 - Current
Works with graphic designer to create, deliver, edit optimize marketing collateral materials for both internal/ external sales staff
Lead in development of companywide social media management standards, policies, and rules of engagement
Including creating, managing, monitoring, developing content for corporate social sites
Coordinate marketing events, tradeshows, conferences, corporate community activities
Manages business relationships with corporate vendors
Oversees email marketing campaigns including content, frequency, segmentation to current customer portfolio and potential new customers
Works with marketing team to ensure internal and external marketing materials are of quality, consistency, timeliness, and brand adherence
Coordinating with project managers and technical teams to maintain various corporate websites and meet marketing project deadlines
Managed marketing budgets for corporate conference & trade shows
Launched and optimized online customer satisfaction survey campaign
Development of corporate online apparel store
Implementation of corporate mortgage assistance program and management of relationships with referral partners
Marketing Coordinator
Nederman LLC
Livonia, Michigan
02.1989 - 06.2014
Monitored budgets by comparing and analyzing actual results with plans and forecasts
Attended /organized exhibitions demonstrating products and services
Executed large direct mail/email broadcast campaigns for 250 dealers
Coordinated and assisted dealers with advertisements, training materials and other various marketing needs
Supported and maintained content on corporate dealer extranet site
Maintained directory and inventory of sales support materials, ensuring all resources are current and accurate
Communicated campaign objectives, deadlines, and deliverables to sales team
Designed and produced proposals and corporate presentations
Organized collateral flyers and brochures (managing, production, quotes/billing)
Education
Associate of Arts - Business Administration
Wayne County Community College District
Detroit, MI
1956
Skills
Administering Social Media Accounts
Promotions and Marketing Strategies
Direct Email Campaigns
Campaign Implementation
Customer Preferences
Print Media
Microsoft Office
Relationship Development
New Product Introductions
Content Management
Timeline
Marketing Team Lead
Towne Mortgage Company
05.2015 - Current
Marketing Coordinator
Nederman LLC
02.1989 - 06.2014
Associate of Arts - Business Administration
Wayne County Community College District
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