Summary
Overview
Work History
Education
Skills
Timeline
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Suwana Smith

Suwana Smith

Grosse Pointe Woods,MI

Summary

Self -starter with excellent written and oral communication skills. Effective team - builder with strong leadership qualities. Solid organization and management skills.

Overview

35
35
years of professional experience

Work History

Marketing Team Lead

Towne Mortgage Company
Troy, MI
05.2015 - Current
  • Works with graphic designer to create, deliver, edit optimize marketing collateral materials for both internal/ external sales staff
  • Lead in development of companywide social media management standards, policies, and rules of engagement
  • Including creating, managing, monitoring, developing content for corporate social sites
  • Coordinate marketing events, tradeshows, conferences, corporate community activities
  • Manages business relationships with corporate vendors
  • Oversees email marketing campaigns including content, frequency, segmentation to current customer portfolio and potential new customers
  • Works with marketing team to ensure internal and external marketing materials are of quality, consistency, timeliness, and brand adherence
  • Coordinating with project managers and technical teams to maintain various corporate websites and meet marketing project deadlines
  • Managed marketing budgets for corporate conference & trade shows
  • Launched and optimized online customer satisfaction survey campaign
  • Development of corporate online apparel store
  • Implementation of corporate mortgage assistance program and management of relationships with referral partners

Marketing Coordinator

Nederman LLC
Livonia, Michigan
02.1989 - 06.2014
  • Monitored budgets by comparing and analyzing actual results with plans and forecasts
  • Attended /organized exhibitions demonstrating products and services
  • Executed large direct mail/email broadcast campaigns for 250 dealers
  • Coordinated and assisted dealers with advertisements, training materials and other various marketing needs
  • Supported and maintained content on corporate dealer extranet site
  • Maintained directory and inventory of sales support materials, ensuring all resources are current and accurate
  • Communicated campaign objectives, deadlines, and deliverables to sales team
  • Designed and produced proposals and corporate presentations
  • Organized collateral flyers and brochures (managing, production, quotes/billing)

Education

Associate of Arts - Business Administration

Wayne County Community College District
Detroit, MI
1956

Skills

  • Administering Social Media Accounts
  • Promotions and Marketing Strategies
  • Direct Email Campaigns
  • Campaign Implementation
  • Customer Preferences
  • Print Media
  • Microsoft Office
  • Relationship Development
  • New Product Introductions
  • Content Management

Timeline

Marketing Team Lead

Towne Mortgage Company
05.2015 - Current

Marketing Coordinator

Nederman LLC
02.1989 - 06.2014

Associate of Arts - Business Administration

Wayne County Community College District
Suwana Smith