Suzanne Fabricius
Oshkosh,WI
Summary
Knowledgeable and dedicated sales and customer service professional with extensive experience. Solid team player with outgoing, positive demeanor and proven skills in establishing rapport with clients. Motivated to maintain customer satisfaction, increase sales and contribute to company success. Articulate, energetic and results-oriented with exemplary passion for developing relationships, cultivating partnerships and growing businesses.
Overview
24
24
years of professional experience
Work History
VP of Sales and Marketing/ Part Owner
W.C. Russell Moccasin Co.
10.2010 - 09.2022
- Developed campaigns and specific marketing strategies for our Business.
- Wrote engaging and successful marketing, advertising, and website copy.
- Updated social media platforms with latest news and corporate details.
- Monitored trends in social media, industry, and competitive landscape to create new material.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Monitored social media questions and comments and appropriately responded.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Teamed with advertising agencies and outside consultants to develop strategic marketing plans.
Customer Service and Trade Show Representative
W.C. Russell Moccasin Co.
01.2006 - 09.2010
- Greeted customers warmly and pleasantly answered inquiries.
- Worked with team to achieve sales goals for products.
- Provided exceptional customer service to drive satisfaction.
- Established and maintained positive relationships with customers.
- Maintained knowledge of current promotions and product features.
- Assisted customers with product selection based on individual needs and preferences.
- Communicated product value, quality, and style to educate and entice potential customers.
- Increased sales by effectively communicating product benefits.
- Educated customers on product features and answered questions regarding product use.
- Demonstrated products to customers to illustrate features, advantages and benefits.
- Set up and broke down promotional booths and tents and talked to potential customers for successful promotional events.
- Developed and executed promotional campaigns to drive brand awareness and sales.
- Planned and organized sampling events by working hand-in-hand with retail store managers and leaders.
Personal Trainer
Business Owner
10.1998 - 01.2002
- Trained clients during strength training, cardiovascular exercise, and stretching.
- Demonstrated proper technique for exercises to avoid injuries.
- Motivated clients to stay on track with fitness goals with positive and friendly approach.
- Assisted clients with personal fitness goals through realistic objectives.
- Grew customer base through word-of-mouth referrals based on customer satisfaction and results.
- Designed specific workout systems for individual clients based on performance ability.
- Educated customers on preventive care, nutrition, fitness, stress management, and ergonomics.
- Maintained up-to-date knowledge of fitness training methods to inform approach.
- Developed customized fitness plans for wide range of clients to expand services.
- Developed and implemented creative exercise programs to keep clients engaged and motivated.
- Educated clients on importance of proper nutrition to reach fitness objectives.
- Developed healthy eating meal plans for clients to provide holistic approach.
- Educated participants on proper nutrition and healthy lifestyle habits.
- Demonstrated proper form and technique to prevent injury.
- Assisted individuals in setting achievable fitness goals, monitoring progress for success.
- Motivated participants through one-on-one instruction and positive feedback.
- Created comprehensive fitness programs tailored to needs and goals of each individual.
- Counseled participants on nutrition to help reach fitness goals.
Education
Certification - Health Coaching And Nutrition
Institute of Integrative Nutrition
New York, NY08.2016
Certification - Personal Training
American Council On Exercise
San Diego, CABachelor of Arts - Economics/ Minor in Business
University of Iowa
Iowa City, IAAssociate of Arts - Marketing
Madison Technical College
Madison, WISkills
- Client Rapport-Building
- Business Growth and Retention
- Customer Relations
- Leadership and Coaching
- Outstanding communication
- Planning and organization
- Adaptability and Dependability
- Influencing Skills
- Multitasking Abilities
- Active Listening Skills
- Critical Thinking
Timeline
VP of Sales and Marketing/ Part Owner
W.C. Russell Moccasin Co.
10.2010 - 09.2022
Customer Service and Trade Show Representative
W.C. Russell Moccasin Co.
01.2006 - 09.2010
Personal Trainer
Business Owner
10.1998 - 01.2002
Certification - Health Coaching And Nutrition
Institute of Integrative Nutrition
Certification - Personal Training
American Council On Exercise
Bachelor of Arts - Economics/ Minor in Business
University of Iowa
Associate of Arts - Marketing
Madison Technical College
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