Years Integrated Brand and Product Campaigns
SUZANNE GUIDA COOK
Ashburn,VA
Summary
Versatile Senior Manager specializing in moving brands and services forward through Multi-Channel Campaigns and Lifecycle Communications. Highly skilled planner develops strategies and integrated media, implementing, and overseeing key improvements to drive business growth and revenue. History of streamlining processes for speed-to-market while cultivating cross-functional collaboration with open exchange of ideas and information. Pursuing new professional challenges with a growth-oriented company.
Overview
16
16
16
16
Years Lifecycle Communications
20
20
Years Driving Revenue and Growth
Work History
Senior Manager Email Lifecycle
Guardiandirect.com, Digital to Consumer Startup at Guardian Life
New York, NY
08.2018 - 04.2023
- Redesigned and expanded 360* lifecycle email journey to better support prospect and customer needs, resulting in 300% increase in channel enrollments and improved customer retention rates
- Utilized data analysis to identify customer preferences and behaviors, informing development of targeted email campaigns that achieved record channel conversion rate of 129%
- Expanded program breadth to include diverse customer segments such as prospects, customer online support, and Group converters, resulting in significant revenue gains and cost savings in digital advertising
- Regularly analyzed program performance metrics, such as open and click rates, to refine email content and strategy, leading to 25% increase in engagement while maintaining low unsubscribe rate
- Introduced over 250 new email messages and continuously A/B tested content and strategies to optimize results, driving improvements in open and click rates
- Streamlined operational execution and cross-team integrations, aligning priorities, and providing clear goals and timelines, resulting in reduced deployment times from ~12 weeks to ~1-6 weeks
- Conducted regular program analysis and presented growth strategies to senior leadership and stakeholders on weekly basis, leading to ongoing improvements and optimizations in email communications
- Communicated effectively with internal stakeholders and senior leadership, presenting actionable growth strategies based on data-driven insights and program analysis
- Efficiently managed resources to maximize impact, achieving substantial revenue gains and cost savings in digital advertising while staying within budget constraints
- Successfully launched four new products and expanded support across five lines of business, including Digital to Consumer Individual Insurance Startup, resulting in significant business growth and success.
Senior Manager Brand Marketing
Time Warner Cable Business Class Via Celerity, LLC
Herndon, VA
03.2016 - 01.2018
- Led B2B and Enterprise digital, print, and video brand marketing efforts
- Implemented direct response techniques, stronger creative, needs-based messaging strategies, and A/B testing, exceeding KPI expectations
- Drove 70% traffic to home page
- Produced website banners, digital and print paid media, social media content, videos, and sales/field support materials to drive awareness, engagement, and interest
- Worked closely with 4 agencies to execute marketing initiatives effectively
- Successfully rebranded for launch of Spectrum Enterprise, contributing to brand recognition and market positioning.
Senior Product and Brand Marketing Consultant
Suzanne Guida Cook LLC
Ashburn, VA
08.2010 - 02.2016
- Generated results and revenue for several global and regional companies, adeptly adapting to each organization's processes to plan, budget, and roll out high-visibility integrated product, brand, and advertising campaigns involving up to 11 cross-functional teams and agencies
- Directed strategic development, omni-channel placement, creative positioning, and content creation for Paid Media, Social Media, SEO/SEM, Email Marketing, Direct Mail, Print, Out-of-Home (OOH), TV, Radio, and Video to maximize campaign reach and effectiveness
- Led Strategic Go-to-Market (GTM) Launches for Verizon, USA TODAY, Comcast
- Developed new Brand Strategy and Integrated Advertising Campaign for regional REVOL Wireless (Merged with Sprint)
- Supported Sales and Product Launches for NEXTEL Wireless (Merged with Sprint).
Education
Bachelor of Arts - Journalism, English, Fine Arts
University At Albany (SUNY)
Albany, NYSkills
- Cross-Functional Collaboration and Speed-to-Market Management Skills
- Strategic Planning with Hands-on Execution
- Direct Marketing and A/B Testing Expertise
- Analytical Results Analysis with Incremental Improvements
- Multi-Channel Content Development and Copywriting
- Data-driven Targeting and Segment Personalization
- Agile Project Management and Platform Tools
- Strong Presentation Abilities
- Solutioning, Problem-solving and Operational Efficiency
- Budgeting and Spend Allocation
- Strong Presentation Abilities
- Problem-solving and Adaptability
- Strong Presentation Abilities
- Problem-solving and Adaptability
Websites
Work Availability
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Quote
There’s no shortage of remarkable ideas, what’s missing is the will to execute them.
Seth Godin
Timeline
Senior Manager Email Lifecycle
Guardiandirect.com, Digital to Consumer Startup at Guardian Life
08.2018 - 04.2023
Senior Manager Brand Marketing
Time Warner Cable Business Class Via Celerity, LLC
03.2016 - 01.2018
Senior Product and Brand Marketing Consultant
Suzanne Guida Cook LLC
08.2010 - 02.2016
Bachelor of Arts - Journalism, English, Fine Arts
University At Albany (SUNY)