Suzanne M. Schleisman
Houston
Summary
Results-driven professional with expertise in building client relationships and driving business growth. Proven track record in sales communication and problem-solving within fast-paced environments. Skilled in identifying opportunities, managing key accounts, and consistently exceeding targets. Committed to delivering value and expanding market presence through strategic sales initiatives.
Overview
18
18
years of professional experience
Work History
National Account Manager-Sponsorship Team
SANS Institute
Bethesda
01.2017 - 12.2024
- Engaged c-suite executives in cybersecurity to create and expand revenue streams.
- Managed sponsorship program portfolio for live and virtual events to maximize opportunities.
- Developed and executed comprehensive sales plans, providing regular performance reports.
- Consistently met sales targets while managing diverse projects in a dynamic environment.
- Sold diverse products, including webinars and research reports, to drive profit growth.
- Collaborated with cross-functional teams to develop proposals addressing customer challenges.
- Cultivated customer relationships throughout the sales process to build trust and loyalty.
- Applied industry expertise to market and sell training media and research products.
Interactive Sales Specialist
Comcast Spotlight
Houston
01.2015 - 01.2017
- Consistently delivered sales performance for Comcast Spotlight advertisers and agencies by actively engaging with clients across key cities including Atlanta, Boston, Chicago, Dallas, Kansas City, Los Angeles, Miami, Minneapolis, New York, and Seattle.
- Product Expertise and Presentation Prowess: Cultivate and maintain an expert-level understanding of all Comcast Spotlight's interactive products. Articulate the value of these products to national and regional advertisers/agencies. Manage a diverse client portfolio, including notable brands such as Reliant Energy, Sonic, Audi/Volkswagen of America, Exxon Mobil, KIA, Jimmy Johns, St. Luke's Hospital, Sea World, Gulf States Toyota, Mattress Firm, and more.
- Developed category-specific packages and presentations by collaborating with research, marketing, and automotive teams to meet unique advertiser needs.
- Sales Records Management and Forecasting: Ensure the accuracy of customer and prospect records. Contribute to the development of precise and insightful sales forecasts.
- Budget Oversight: Take ownership of achieving a sales budget totaling $8 million.
- Partnership with Vendors and Product Updates: Engage with external vendor partners to stay abreast of their product offerings. Request and showcase creative demos to present new opportunities to advertisers.
- Participated in online and offline networking to identify and pursue new business opportunities.
- Generated client-facing monthly reports and conducted regular weekly and monthly meetings to update clients on advertising campaign progress.
- Oversaw essential tasks in the absence of the Digital Sales Manager.
National Account Executive
Comcast Spotlight
Houston
01.2010 - 01.2015
- Successfully achieved an annual sales target of $18 million by implementing effective marketing strategies.
- Collaborated with network affiliate representatives nationwide to develop marketing activities, resulting in enhanced national direct and tune-in ad sales revenue.
- Led the end-to-end development of both linear and digital advertising campaigns, encompassing strategic planning, creative ideation, media planning, and results measurement.
- Executed strategic prospecting aligned with company sales strategies, leading to continuous acquisition of new customers.
- Conducted in-depth analysis, developed persuasive advertising proposals, and presented market research to support client activities and product launches.
- Coordinated with internal departments to meet client requirements, managing advertising scheduling, account activity monitoring, and collections.
- Maintained accurate customer and prospect records, actively contributing to the development of sales forecasts.
- Provided comprehensive documentation and reporting for the seamless processing of contracts, advertising schedules, sales calls, and expense reports.
- Analyzed confidential information, prepared reports, manuals, agendas, and general correspondence, facilitating effective decision-making and communication within the organization.
National Sales Planner
Comcast Corporation
Houston
01.2007 - 01.2010
- Acted as the primary liaison between the national sales manager, national account executives, and various departments within Comcast Corporation, ensuring the seamless flow of information.
- Provided essential sales materials to the national sales manager and national cable communication representatives, including inventory reports, sales updates, programming changes, packages, and one-sheets.
- Supplied NCC reps with advertising rates, available ad slots, and constructed schedules in Strata while proposing make-good solutions and promotions to optimize advertising strategies.
- Collaborated with two National Sales Managers, actively contributing to the achievement of an established annual sales target of $48 million.
- Oversaw and updated national cable communications electronic media kit, incorporating Comcast sales data, sports statistics, and promotional materials to enhance sales efforts and support strategic initiatives.
- Provided clients with promotion schedules and tangibles, leveraging co-branding, retail traffic builders, video on demand, online extensions, incentive programs, on-site events, and grassroots initiatives.
- Analyzed weekly reports, identifying emerging accounts and significant spending trends, and communicated findings to management for strategic decision-making.
- Generated customized sales reports and designed sports packages to align with individual client needs, enhancing client engagement and driving sales opportunities.
- Developed and maintained customer care reports, generating timely data to improve client experience and support targeted sales initiatives.
Education
B.A. - Business Administration, Marketing
University of Houston
Houston, TXSkills
Sales performance management
- Lead generation techniques
- Account management
- Client relationship management
- Brand partnerships and portfolio oversight
- Market research analysis
- Salesforce and CRM proficiency
- Cross-functional collaboration
- Negotiation skills
- Relationship building
- Attention to detail
- Territory management and time efficiency
References
Available upon request
Timeline
National Account Manager-Sponsorship Team
SANS Institute
01.2017 - 12.2024
Interactive Sales Specialist
Comcast Spotlight
01.2015 - 01.2017
National Account Executive
Comcast Spotlight
01.2010 - 01.2015
National Sales Planner
Comcast Corporation
01.2007 - 01.2010
B.A. - Business Administration, Marketing
University of Houston